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Partner with our expert Shopify SEO agency to drive better organic search results for your website.
Issue #1:
Shopify’s Duplicate Product URLs and SEO Confusion
Shopify’s default URL structure can inadvertently create duplicate content issues, which are detrimental to SEO. By generating both:
1.Primary URL:
https://yoursite.com/products/white-boots
2.Collection URL:
https://yoursite.com/collections/hats/white-boots
Shopify adds a canonical tag to signal search engines which URL to prioritize. However, internal links often point to the collection URL, creating conflicting signals for search engines. This diverts valuable link equity, preventing search engines from ranking the right page effectively.
Our approach includes a thorough audit of your store to pinpoint and fix these issues, ensuring optimal link equity flow to your primary product pages. This ensures your Shopify store avoids common SEO pitfalls and maximizes visibility on search engines.
Issue #2:
Slow Page Speed – The Hidden Threat to SEO and Conversions
Page speed isn’t just an SEO ranking factor, it directly impacts user experience and conversions.
Shopify stores often struggle with slow load times due to large images, unoptimized third-party apps, or inefficient scripts.
Even small delays in load time can result in significant drops in rankings, increased bounce rates, and lost sales.
Our Shopify SEO services don’t just focus on speeding up your site, we improve your user experience.
As part of our 150-point Shopify SEO audit, we assess your store’s speed by checking load times, Core Web Vitals, image sizes, and overall performance. We work closely with your in-house or outsourced developers to implement Shopify best practices, helping to optimize site speed and deliver a faster, smoother shopping experience.
Issue #3:
Wrong Headings – A Roadblock for SEO and Accessibility
Shopify often assigns headings incorrectly, frequently using H2 tags for sections like filters or the "Add to Cart" button, instead of reserving them for more important content. This creates a disorganized heading structure that can hurt both your SEO and site navigation.
When headings are misused, search engines struggle to identify the most important content on your page, which can affect your rankings. It also makes your site less user-friendly, especially for people who rely on screen readers or assistive tech to navigate.
Although you can't completely control Shopify’s default heading setup, we make sure it works better within those limits.
We’ll help organize your headings properly, using H1 for the main title and H2s, H3s, and other tags for subheadings, making your site more search engine-friendly and accessible to all users.
Get a Shopify SEO roadmap proposal from specialized SEO experts that is completely customized for your Shopify store.
Discover how the organic traffic of Eminent increased from 5,000 to 144, 000 monthly visits after we implemented a custom silo content strategy, optimizing product collection pages, enhancing UX and building high-quality backlinks.
Organic Traffic
How we helped Q for Quinn grow their organic traffic from 3,700 to 30,800 monthly visits by building a smart content silo, optimizing key collection pages, and earning the kind of high-authority backlinks that increased authority across search.
Organic Traffic
Discover how the organic traffic of Eminent increased from 5,000 to 144, 000 monthly visits after we implemented a custom silo content strategy, optimizing product collection pages, enhancing UX and building high-quality backlinks.
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Organic Traffic
Meet the SEO Shopify experts with 1mln hours expertise
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Read our case studies
Shopify-specific best practices for website architecture, URL structure, and on-page SEO elements
Our 150-point Shopify SEO audit checks canonical tags, indexing, structured data, site speed, mobile usability, and tracking setup
Sets up smart canonical tags and redirects to improve your site's search engine indexing and avoid duplicate content
Implements clean Product and Collection schema, triggering rich-result snippets
Ensures clean, SEO-friendly URL structures and well-organized Shopify navigation
Targets bottom-of-the-funnel keywords to drive ready-to-buy traffic
Secures DR 60-plus links from niche blogs, high-authority eCommerce websites and digital PR placements
Provides dynamic reports pulling data from GA4, GSC, and third-party SEO tools
Knows the brand well but may lack Shopify expertise
Needs outside help for advanced diagnostics
Knows the problem but lacks tooling to fix at scale
Can add manually, but time-consuming
Tweaks the theme but is limited by workload
Lacks budget to test replacements
Time-consuming and ad-hoc
Manual spreadsheets
Claims to work on any CMS but applies the same playbook to every site
Misses Shopify-only issues like duplicate collection URLs and variant pages
Often ignores /collections/ vs /products/ conflicts
Generic Product schema via plugins
Basic image compression
Ignores heavy apps that slow the store
Offers generic outreach packages
Traffic and keyword charts only
Get a Shopify SEO roadmap proposal from specialized SEO experts that is completely customized for your Shopify store.
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