Top 11 Finance SEO Companies in 2025 [Handpicked by Experts]

December 30, 2024
| Maria Harutyunyan
| 10 Min Read
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A recent study shows that the finance industry sees an average of 28% of its website traffic coming from organic searches​. This highlights the crucial role SEO plays in connecting financial services with potential clients. Given the complex regulatory environment and high stakes in the financial sector, partnering with a specialized SEO company can significantly improve both visibility and trustworthiness​.

We handpicked the top 11 finance SEO companies using specific criteria like their expertise in both finance and SEO, case studies of their work, their ratings on Clutch, and customer reviews.

Best 11 Finance SEO Agencies:

  • Loopex Digital
  • Markitors
  • CSTMR
  • Straight North
  • Flying V Group
  • Victorious
  • Funnel Boost Media
  • Bird Marketing
  • Stellar SEO
  • Directive
  • Session Interactive

Our Picks for the Best Financial SEO Companies

Company Clutch Rating SEO Service Share Finance Industry Share Hourly Rate Company Size
Loopex 5/5 100% 5% $25 - $49 10 - 49
Markitors 4.9/5 100% 5% $100 - $149 10 - 49
CSTMR 4.9/5 20% 90% $200 - $300 10 - 49
Straight North 4.7/5 70% 10% $100 - $149 50 - 249
Flying V Group 4.9/5 30% 55% $150 - $199 10 - 49
Victorious 4.8/5 80% 10% $100 - $149 50 - 249
Funnel Boost Media 4.9/5 70% 10% $50 - $99 10 - 49
Bird Marketing 5/5 60% 15% $100 - $149 10 - 49
Stellar SEO 5/5 100% 15% $100 - $149 10 - 49
Directive 4.8/5 25% 10% $100 - $149 50 - 249
Session Interactive 5/5 40% 10% $150 - $199 10 - 49
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Loopex Digital

Loopex Digital - best financial seo company

Loopex Digital is a full-service SEO agency known for its dedication to delivering measurable SEO results across various industries, including finance. With a perfect 5-star rating on Clutch and a robust portfolio of clients, Loopex Digital specializes in helping businesses increase their online visibility through data-driven strategies.  

Finance companies face SEO challenges, including intense competition, stringent regulatory constraints, and the necessity to establish trust and credibility. Loopex Digital addresses the challenges by implementing personalized SEO strategies that adhere to industry regulations and align with Google’s guidelines. The agency is particularly focused on optimizing websites for E-E-A-T, which is crucial for building credibility and securing high search engine rankings in the finance sector. 

  • Finance Industry Share: 5%
  • Service Lines: SEO 100%
  • SEO Focus: On-site Optimization, Technical SEO Audit, Linkbuilding, Digital PR for Linkbuilding, International SEO, SEO Audit
  • 5/5 stars on Clutch
  • Avg. Hourly rate: $25 - $49
  • Company size: 10 - 49
  • Year founded: 2018
  • Recognizable Clients: Shopify, Arka, Olofly, Eminent, Laserbody MD

Finance Case Study: Loopex Digital collaborated with a financial services company specializing in retirement planning. The client’s website faced challenges in ranking within the top 10 for crucial target keywords, including key pages and the homepage.

To address this, Loopex Digital conducted a comprehensive SEO strategy, starting with resolving critical technical issues that were hindering performance. For on-page optimization, the team enhanced existing content and recommended new page layouts. Additionally, they implemented a targeted link-building strategy to strengthen the site’s authority and improve rankings further.

As a result of these efforts, the client experienced significant growth in organic traffic and achieved improved rankings for their target keywords. The client also praised the team for their speed, exceptional organization, and responsiveness.

Bottom Line: 

Loopex Digital was featured in our list because of its proven track record of success, impressive results, 100% focus on SEO, and personalized approach to each business. With experience across multiple industries, including finance, its inclusion in our top financial SEO agencies list is well-deserved. Many clients praise them for their expertise, responsiveness, and friendliness, as well as their client-centric approach and extensive SEO knowledge.

Markitors

Markitors - best financial seo company

Markitors is one of the top-rated SEO companies known for its diverse SEO services and expertise. With a focus on content development and link earning, Markitors helps companies in competitive markets, including finance, improve their search rankings and visibility. Their 4.9-star rating on Clutch and proven track record make them a trustworthy choice for businesses in finance. 

  • Finance Industry Share: 5%
  • Service Lines: SEO: 100%
  • SEO Focus: Content development, link earning and development, on-site optimization, and local search.
  • Clutch Rating: 4.9/5 stars on Clutch
  • Avg. Hourly rate: $100 - $149 
  • Company size: 10 - 49
  • Year founded: 2012
  • Finance Clients: Brad, Charter Capital

Finance Case Study: Markitors partnered with a hotel financing institution aiming to improve its online presence and increase qualified leads. The strategy involved detailed content development tailored to the institution's target audience, alongside a strong link-building campaign. They also optimized the site’s structure for better user experience and SEO performance. Their efforts resulted in:

  • Organic traffic value growth from $303 to over $5,000 per month.
  • Over 100 ranked keywords, including several featured snippets.
  • Increased inquiries in modular, hotel, and solar financing deals.

Bottom Line: 

Markitors was selected for our list due to their focused, data-driven SEO approach. Their expertise lies in developing high-quality content and executing targeted link-building strategies, which have consistently shown great results for financial institutions. Markitors has a proven ability to grow organic traffic growth and improve client visibility in competitive financial markets.

CSTMR

CSTMR - best financial seo company

CSTMR is a versatile digital marketing agency with a strong focus on the finance sector, comprising 90% of their clientele. With a 4.9-star rating on Clutch, they have a proven track record of helping finance businesses improve their digital presence and achieve growth though personalized, client-centric strategies. 

  • Finance Industry Share: 90%
  • Service Lines: SEO: 20%
  • SEO Focus: Content development, link earning and development, mobile optimization, on-site optimization, and local search.
  • Clutch Rating: 4.9/5 stars on Clutch
  • Avg. Hourly rate: $200 - $300 
  • Company size: 10 - 49
  • Year founded: 2014
  • Finance Clients: UniTeller Financial Services, Loan Origination Platform

Finance Case Study: CSTMR partnered with AccessOne to enhance their brand and digital presence, focusing on streamlined messaging and targeted marketing across multiple channels. By creating a unified brand voice and an optimized SEO strategy, CSTMR helped AccessOne raise brand awareness and significantly boost its credibility. As a result:

  • AccessOne secured an additional $300 million in funding.
  • The refreshed brand positioned them for continued growth by simplifying the patient payment process and improving engagement with both health systems and patients.

Bottom Line: 

CSTMR stands out for their ability to deliver both strategic SEO solutions and branding expertise. Their working approach positions CSTMR as a top financial SEO agency. The company’s success in getting excellent results and supporting long-term business goals makes them a highly reliable partner for finance companies who want sustainable growth and are looking for a digital presence.

Straight North

Straight North - best financial seo company

Straight North is an SEO agency that is known for creating industry-specific SEO campaigns, particularly for financial services. Their detailed process includes keyword research tailored to client goals, competitor analysis, and performance tracking. For financial institutions, they’ve achieved significant success by enhancing their regional reach and driving qualified leads through localized SEO strategies.

  • Finance Industry Share: 10%
  • Service Lines: SEO: 70%
  • SEO Focus: Link earning and development, local search, content development, and on-site optimization.
  • Clutch Rating: 4.7/5 stars on Clutch
  • Avg. Hourly rate: $100 - $149
  • Company size: 50 - 249
  • Year founded: 1997
  • Finance Clients: CapX Partners, Bluepay, DFIN, Expat CPA, Global Verification Network

Finance Case Study: Straight North worked with BluePay, a credit card processing company, to increase website traffic and lead generation. Their strategy included focusing on long-tail keywords, optimizing internal landing pages, and building domain authority. As a result:

  • Over 100,000 validated sales leads were generated.
  • BluePay saw a 1,143% increase in organic traffic.
  • The conversion rate for organic visitors doubled within two years.

Bottom Line: 

Straight North was selected for their ability to deliver high-impact SEO strategies that consistently generate leads and drive organic growth. Their data-driven approach, and proven ability to remarkably increase both traffic and conversions, makes them a top SEO agency for financial services. Their success in executing detailed strategies like the one for BluePay shows why they’re a standout choice.

Flying V Group

Flying V Group- best financial seo company

Flying V Group is an SEO that focuses on a data-driven approach to help businesses improve their online presence. With 80% of their services dedicated to SEO, they specialize in areas such as content development, link building, and local search. Their 4.9-star Clutch rating and expertise in a variety of digital marketing channels make them a strong contender for finance businesses.

  • Finance Industry Share: 55%
  • Service Lines: SEO: 80%
  • SEO Focus: Content development, link earning and development, local search, mobile optimization, on-site optimization, and SEO reputation management.
  • Clutch Rating: 4.9/5 stars on Clutch
  • Avg. Hourly rate: $150 - $199
  • Company size: 10 - 49
  • Year founded: 2016
  • Finance Clients: Deep Knowledge Investing, KeenVision Financial, Old Harbor Insurance Services

Finance Case Study: Flying V Group partnered with Vasco Assets, a luxury asset buyer and lender, to increase their leads through a targeted PPC and SEO strategy. By focusing on single keyword ad groups (SKAGs) and demographic research, they optimized campaigns to generate over 275 leads per month. Additionally:

  • Cost-Per-Click was reduced by 56% to $6.42.
  • Average monthly revenue increased by 242%.
  • Landing page redesign improved the conversion rate by 36%.

Bottom Line: 

Flying V Group earned its place on our list due to their working, targeted SEO strategies that drive leads and increase revenue. Their success in blending SEO with other digital channels has shown significant results in expanding conversion rates and increasing revenue. Their ability to deliver such effective campaigns makes them an excellent SEO company for financial services.

Victorious

Victorious - best financial seo company

Victorious is a high-performing SEO agency known for developing strategic SEO campaigns. With services ranging from content development to link building, their SEO strategies focus on improving online visibility and rankings for businesses across various industries, including financial services. With a 4.8-star Clutch rating, they consistently deliver successful SEO outcomes for their clients.

  • Finance Industry Share: 10%
  • Service Lines: SEO: 80% 
  • SEO Focus: Link earning and development, on-site optimization, local search, content development, and mobile optimization.
  • Clutch Rating: 4.8/5 stars on Clutch
  • Avg. Hourly rate: $100 - $149 
  • Company size: 50 - 249
  • Year founded: 2013
  • Finance Clients: L3 Funding

Finance Case Study: Victorious partnered with L3 Funding to improve the company’s search engine rankings and visibility. They focused on building authority through link building and content optimization, leading to:

  • A +14,839 net position gain for campaign keywords.
  • A 1,287x increase in ranking keywords (from 3 to 3,861).
  • An exponential increase in authority with 309 referring domains added.

Bottom Line: 

We selected Victorious for their exceptional ability to grow organic traffic and keyword rankings through a focused and strategic SEO approach. Their success in building authority and improving search visibility for clients like L3 Funding makes them a top choice for finance companies seeking reliable SEO services.

Funnel Boost Media

Funnel Boost Media - best financial seo company

Funnel Boost Media is a digital marketing agency with a focus on SEO services, particularly local search optimization. They create SEO strategies for various industries, including finance, which help clients improve their online presence and drive local traffic. With a Clutch rating of 4.9/5 and strong reviews, Funnel Boost Media is devoted to delivering results.

  • Finance Industry Share: 10%
  • Service Lines: SEO: 70%
  • SEO Focus: Local search, content development, link earning and development, on-site optimization, and technical SEO.
  • Clutch Rating: 4.9/5 stars on Clutch.
  • Avg. Hourly rate: $50 - $99
  • Company size: 10 - 49
  • Year founded: 2012
  • Finance Clients: Whitestone Wealth Management, 

Finance Case Study: Funnel Boost Media partnered with Seacoast Business Funding to improve its online presence. By conducting a comprehensive SEO audit, optimizing content, and enhancing technical aspects of the site, Funnel Boost Media achieved:

  • 138% increase in organic users.
  • 126% increase in engaged sessions.
  • A 47% increase in conversions, boosting Seacoast's overall performance.

Bottom Line: 

We chose Funnel Boost Media for their proven ability to execute highly effective local SEO strategies, particularly in the financial services space. Their working ethic and success in increasing engagement and conversion rates make them a top SEO company for financial companies.

Bird Marketing

Bird Marketing - best financial seo company

Bird Marketing is known for their expertise in providing SEO and web design services, which increase businesses’ online visibility. Their focus on SEO, particularly link earning, local search, and international SEO, makes them a solid choice for businesses looking to expand their digital presence. With a 5/5 Clutch rating, Bird Marketing has a strong reputation in SEO niche.

  • Finance Industry Share: 15%
  • Service Lines: SEO: 60%
  • SEO Focus: Link earning and development, local search, international SEO, technical SEO, content development, and on-site optimization.
  • Clutch Rating: 5/5 stars on Clutch.
  • Avg. Hourly rate: $100 - $149
  • Company size: 10 - 49
  • Year founded: 2010
  • Finance Clients: RL Wealth Management Ltd, SkylineFX, Robert Lewis Accountants

Case Study: Bird Marketing partnered with Vendôme Privée to build a luxury e-commerce platform that effectively showcases exclusive products and provides a personalized shopping experience. Their approach included:

  • Enhancing product presentation with high-quality visuals and storytelling.
  • Integrating personal shopper services for a tailored user experience.
  • Implementing a seamless e-commerce platform optimized for mobile use.

Bottom Line: 

We chose Bird Marketing for their ability to craft sophisticated digital experiences that cater to finance niche markets. Their work with Vendôme Privée highlights their capability to enhance user engagement and credibility, which proves them as a trustworthy choice for finance companies seeking effective SEO services.

Stellar SEO

Stellat SEO - best financial seo company

Stellar SEO excels at building tailored link-building strategies to drive growth for a variety of businesses. With a specific focus on quality outreach and scalable methods, they have helped companies significantly improve their organic visibility. Their expertise lies in using data-driven SEO approaches that yield substantial traffic gains.

  • Finance Industry Share: 15%
  • Service Lines: SEO: 100%
  • SEO Focus: Link earning and development, local search, and on-site optimization.
  • Number of Clutch Reviews: 13
  • Clutch Rating: 5/5 stars on Clutch.
  • Avg. Hourly rate: $100 - $149
  • Company size: 10 - 49
  • Year founded: 2012
  • Finance Clients: Visio Financial Services

Finance Case Study: Stellar SEO helped a client achieve a 500% growth in traffic by focusing on a data-driven SEO strategy that combined high-quality content with strategic link-building. This approach resulted in a massive increase of over 100,000 targeted monthly visitors for the client, significantly boosting their organic reach and overall visibility.

Bottom Line: 

Stellar SEO’s strength in link development makes them a standout choice for finance companies seeking to expand organic traffic through strategic SEO efforts. Their consistent ability to drive large-scale results, as demonstrated by their work, sets them apart as a top SEO agency for financial services.

Directive

Directive - best financial seo company

Directive is a full-service digital marketing agency with a focus on integrating SEO strategies with content development and link earning. Known for delivering targeted SEO campaigns, they help businesses improve search rankings and increase visibility. Directive’s strategic approach is tailored to the needs of its clients, including those in competitive markets like finance.

  • Finance Industry Share: 10%
  • Service Lines: SEO: 25%
  • SEO Focus: On-site optimization, content development, and link earning and development.
  • Clutch Rating: 4.8/5 stars on Clutch.
  • Avg. Hourly rate: $100 - $149 
  • Company size: 50 - 249
  • Year founded: 2014
  • Recognizable Clients: Regional Insurance Company, Insurance Firm  

Case Study: Directive partnered with Seagate to implement a content-driven SEO strategy. They achieved:

  • 75% increase in organic traffic to the blog.
  • 50.6% improvement in core keyword rankings.
  • 45.2% increase in organic traffic to target segments.

Bottom Line: 

We chose Directive for their ability to scale content-driven SEO efforts that yield successful results. Their triumph with Seagate demonstrates the capability to get substantial growth through effective content and link-building strategies, making them a top choice for financial companies seeking impactful SEO solutions.

Session Interactive

Session Interactive- best financial seo company

Session Interactive offers a wide array of digital marketing services, with 40% of its focus dedicated to SEO. Known for handling complex SEO challenges like technical SEO, multilingual SEO, and website migration, Session Interactive helps businesses improve their digital visibility across various regions and markets. With a 5-star Clutch rating, they’re recognized for delivering customized SEO strategies that produce effective results.

  • Finance Industry Share: 10%
  • Service Lines: SEO: 40%
  • SEO Focus: Content development, international SEO, local search, mobile optimization, multilingual SEO, on-site optimization, other SEO, SEO reputation management, technical SEO, and website migration.
  • Clutch Rating: 5/5 stars on Clutch
  • Avg. Hourly rate: $150 - $199
  • Company size: 10 - 49
  • Year founded: 2017
  • Finance Clients: Canvas Credit Union

Finance Case Study: Session Interactive partnered with Canvas Credit Union to improve its local SEO and financial services pages. Key results included:

  • 37% year-over-year growth in traffic to branch location pages.
  • 702% growth in traffic to the Certificate of Deposit page.
  • A 191% increase in Home Equity Line of Credit traffic.

Bottom Line: 

Session Interactive stands out for their ability to manage complex SEO strategies and still getting impressive organic growth. Their detailed attention to optimizing local search, combined with success in driving high traffic for financial products, makes them a top SEO company for financial services.

Selection Criteria and Review Methodology

To create a list of the top finance SEO companies, we started with a manual Google search, gathering an initial pool of 250 companies. From this list, we removed irrelevant results, narrowing it down to 60 companies that fit our scope. Each company was then evaluated against the following selection criteria:

  • Clutch Rating: We filtered for companies with a rating of more than 4.7 on Clutch, as this rating reflects the high level of trust and satisfaction from previous clients.
  • Finance Industry Share: To focus on expertise, we required that each company have at least 5% of its client base in the finance industry, ensuring they understand the unique challenges of the sector.
  • SEO Service Percentage: Companies had to dedicate at least 20% of their services to SEO, demonstrating that SEO is a core offering and not just an add-on.
  • Case Studies with Results: Companies were only considered if they had published case studies showing measurable SEO results, specifically in the finance industry. This ensures they can deliver proven outcomes.

Through this detailed research process, we refined our selection from 250 companies down to the best 11, ensuring each company met the above criteria. This approach allowed us to identify the top finance SEO companies based on their expertise, client satisfaction, and proven track record in the finance industry.

What SEO Challenges Are Unique to the Financial Sector?

The financial sector faces several SEO challenges that need special attention. Here are the key ones:

  • E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness): Google uses E-E-A-T as a major ranking factor in the financial sector. Financial websites need to demonstrate clear expertise, authority, and trustworthiness through high-quality content, expert-backed information, and secure practices to rank higher in search results.
  • Highly Competitive Keywords: Financial services are associated with very competitive keywords (e.g., “credit cards,” “loans,” “mortgages”). Larger institutions dominate these rankings, making it difficult for smaller businesses to break through the competition.
  • Accuracy and Sensitivity of Content: Financial content must be highly accurate and sensitive due to the nature of the industry. Producing detailed, compliant content that also ranks well for SEO takes longer and requires careful handling to avoid misinformation or violations.
  • Trust and Security Signals: Search engines prioritize websites that demonstrate trust and security. For financial websites, having HTTPS, strong data protection policies, and a professional online presence are crucial. Any gaps in security or trust signals can lead to lower rankings.

How to Choose the Best SEO Company for Your Financial Company?

Finding the right SEO partner for your financial company can significantly boost your online presence and lead generation. Here’s how to make the right choice:

  • Industry Expertise: The financial industry has unique challenges, including strict regulations and the need to build trust with clients. An SEO company with proven financial industry experience understands compliance requirements and the importance of transparency. Look for a partner that has a track record of working with financial firms, as they’ll be equipped to navigate these complexities.
  • Customized Financial SEO Solutions: Generic SEO strategies don’t always work in finance. Ensure that the agency offers tailored solutions designed to meet your specific needs, such as optimizing for financial products, improving local and international rankings, and focusing on reputation management. They should also specialize in technical SEO to ensure your website is optimized for search engine visibility.
  • Reputation Management and Compliance: In the financial world, reputation is everything. A good SEO partner should offer reputation management services to ensure your company is seen as credible and trustworthy. They should also understand how to stay compliant with industry regulations while improving your search visibility.
  • Focus on Local and International SEO: Many financial companies serve clients in specific regions or internationally. The right SEO company will have expertise in both local search optimization and international SEO to ensure your firm ranks well where it matters most. Multilingual SEO capabilities can also be a crucial differentiator if you serve non-English-speaking clients.

FAQs

What is an SEO in finance?

SEO in finance refers to the practice of optimizing a financial company's online presence to improve visibility on search engines like Google. This involves strategies such as technical SEO, content development, link building, and local search optimization. SEO in finance focuses on building trust, complying with industry regulations, and targeting keywords related to financial products and services. It helps financial institutions attract more traffic, generate leads, and establish authority in a competitive, highly-regulated sector.

How long does it take to see results from finance-focused SEO?

Typically, results from finance-focused SEO efforts can take anywhere from 3 to 6 months to become noticeable. This timeline depends on factors like competition within the financial sector, the current state of the website, and the specific strategies used (e.g., link building, content optimization). Initial improvements in rankings and traffic may appear sooner, but significant growth, such as increased lead generation or conversions, takes consistent effort over several months.

How does local SEO work for financial services?

Local SEO for financial services focuses on optimizing a business's visibility within a specific geographic area. This includes targeting location-based keywords (e.g., "financial advisor near me"), optimizing Google My Business listings, encouraging local reviews, and ensuring consistent NAP (Name, Address, Phone number) information across directories. Local SEO helps financial institutions connect with clients who are searching for services in their vicinity, driving foot traffic and local online inquiries.

Maria Harutyunyan

Our blog covers a combination of industry trends and professional insights from behind-the-scenes experiences. We provide weekly updates on link building, content marketing, on-site and technical SEO, and more! Sign up for our newsletter and join our LinkedIn to be on top of industry trends!

Maria Harutyunyan
Our blog covers a combination of industry trends and professional insights from behind-the-scenes experiences dealing with every aspect of SEO. We provide weekly updates on topics such as link building, content marketing, on-site and technical SEO and more! Don’t miss any industry updates by signing up for our newsletter! You’ll also receive exclusive SEO strategies and learn about industry secrets like:

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