Why would you invest in Digital PR services? Well, as a site owner, your #1 goal revenue. Digital PR is a medium to get your backlinks profile stronger, increase the traffic and hit your revenue goals. In SEO world there are no backlinks that can compete with the power of backlinks from top trusted publications that are earned NOT paid.
Through Digital PR campaigns, we secure premium backlinks from industry leading publications. This builds authority and higher keyword rankings, resulting in increased organic traffic.
We secure PR backlinks from authoritative sources, diversifying the link profile, and enhancing content visibility. This, coupled with Digital PR's superiority in building domain authority, expedite your online credibility, rankings, and trust.
Through Digital PR, we secure high-quality backlinks from highly trusted publications. This builds authority and higher keyword rankings, resulting in increased organic traffic.
Here are some of our PR success stories.
We kept an eye on beauty trends, and when we saw "Barbie Botox" blowing up on TikTok, we decided to ride the wave. Leveraging this, we associated it with our client's brand and unveiled the latest and most popular TikTok beauty trends.
Our PR strategy involved in-depth gaming industry research and real-time news monitoring. Amid the Ukraine-Russia war, we noticed gamers and gaming companies actively supporting Ukraine. This prompted us to create a constantly updated page, listing all donations to Ukrainian charities.
Monitoring trends, we frequently encountered AI news, particularly chatbots. Our campaign reacted to Bard's launch, highlighting the intriguing ChatGPT vs. Bard competition, as Google seemingly shifted from LaMDA to GPT, sparking controversy.
For this project, remote work trends stood out, so we conducted a survey with 1600 remote workers. They cited power outages and internet issues as the top excuses, with technical difficulties leading by 32%. Our mid-February survey aimed to uncover common remote work excuses.
First, we get to know your business inside-out. Then, we brainstorm campaign ideas and choose one that can be supported by solid research and credible data - this is what journalists love.
After picking a killer topic, we roll up our sleeves and dig into the data. This isn't fluff; it's hard facts and numbers. The stronger our research, the more likely journalists are to feature your story.
Now, it's showtime! We craft personal messages to each journalist on our list, grabbing their attention for your story. It's not a one-size-fits-all email; it's tailored to make them sit up and take notice.
The payoff! Our inbox buzzes with good news—your story is live across various media outlets. The best part? These are quality backlinks that boost your website's authority. We wrap it up with a detailed report just for you.
We tap into trending events for rapid link acquisition, including Tik Tok Trends, LinkedIn Trends, Google Trends, Twitter Trends, and global happenings.
To make a successful campaign we gather captivating insights that journalists crave. We analyze official data sources, including various statistics to craft compelling narratives.
Here's how to launch your journey to success
A speedy 20-minute call to align with your goals.
No contracts, only monthly renewals, as you prefer.
A minimum of 10 guaranteed backlinks per campaign.
Easily scalable results. Just order more campaigns.
Digital PR service is a strategic marketing approach that builds your brand's online presence through media coverage, backlinks, and relationships with online publishers. It can boost your website's visibility and search rankings because it creates a buzz around your brand.
Loopex is basically your storyteller and connection-maker. We take what's interesting about your company and package it in ways that make people & journalists want to talk about you.
The strategies are different, maybe that's a unique data study like this case, an expert opinion piece, or a creative reactive campaign that grabs attention.
Our digital PR agency work magic even for "boring" industries. We find angles nobody else thought of. For example, our Digital PR reactive campaign covering "The extreme activities for the reach" got 135 backlinks and mentions in just a week.
The best part about digital PR is how it creates a snowball effect. Each quality mention builds your site's authority, which makes Google more likely to rank you higher, which gets you more traffic, which creates more opportunities for coverage... and on it goes!
Almost any industry can benefit from Digital PR, but we see especially strong results with e-commerce stores, SaaS companies, business services, financial services, healthcare providers, and travel brands and even casino and crypto brands.
For example, our client Bed Kingdom saw a 286% organic traffic growth after our campaigns got them featured in parenting and home publications.
Tech companies use digital PR to become thought leaders. By sharing original research and data studies, we build credibility by earning links from high-authority sites.
"Boring" industries often get the biggest wins from digital PR because their competitors aren't doing anything interesting online. Take our Highland Cabinetry case - we turned kitchen cabinet data into stories about dream kitchen designs that got them featured in home improvement publications.
Local businesses benefit too. Our work with Sail Croatia helped them gain visibility in travel publications, increasing their organic traffic by 197% year-over-year.
Digital PR for SEO focuses on earning quality backlinks & mentions to improve SEO rankings, while traditional PR's main goal is the brand awareness via media mentions without prioritizing links.
Traditional PR uses press releases for magazine features, while digital PR targets online publications with strong domain authority. The content might be different as well - traditional PR typically shares company news, while digital PR creates link-worthy assets like research and data stories.
For example, our Last Object campaign about plastic waste got picked up by environmental publications, earning valuable backlinks traditional PR wouldn't have secured.
Digital PR lets you track exactly how many links you gained and their impact on rankings (we typically use rank tracking and Google Search Console Traffic for tracking the success of the Digital PR). Traditional PR works in long campaigns, while digital PR is more agile with ongoing outreach throughout the year.
When tracking Digital PR success, focus on both link quality and traffic impact. These are some important metrics to track:
Digital PR focuses on editorial backlinks from high-authority, relevant websites that appear naturally within the content. These links come from news sites, industry publications, and online magazines where journalists include reference links to data studies, expert commentaries and more. The PR backlinks are earned and not paid.
We aim for "do-follow" backlinks that pass link equity, but even no-follow links from major publications bring value through brand visibility and traffic. For example, for Last Object, we secured links from environmental publications that perfectly matched their sustainable products.
Typically, a great digital PR agency creates a natural-looking backlink profile with varied anchor text and links from diverse domains.
Yes, backlinks earned thought Digital PR can definitely increase your website’s DA. These links from high tier publications tell search engines that your site is credible.
Digital PR builds a natural link profile that looks organic to search engines. For example, for our client Mindfulness Exercises (read the case here), we secured PR backlinks from wellness and mindfulness focused publications to create a diverse and natural backlink pattern.
Remember that domain authority grows gradually—it’s a marathon, not a sprint. But the patience pays off with sustainable results.
There are major differences in Digital PR backlinsk and traditional backlinks, here are the main ones:
1. Content quality - digital PR backlinks come from high-authority news sites and publications that have editorial standards and editorial team. So, most of the time, no content is published in those high tier publications without getting the Chief Ediotor's approval. That obviously pushes the content standards higher.
2. Relevancy - backlinks earned through Digital PR appear within relevant content rather than in paid placements or directories. When a journalist chooses to include a link to your site, that's a genuine vote of confidence. Search engines give much more weight to these editorial links than those from guest posts or directories. You'll frequently hear our Loopex team referring to guest posts as "easy backlinks" vs digital PR links as "impossible backlinks". Obviously, the more challenging getting a backlink is, the more link equity you get from it.
3. Traffic and Domain Authority - typically the large publications have millions of website traffic and 80+ DR backlinks. You won't get similar quality with other backlink tactics. So, when you want those juicy backlinks from publications like Forbes, Inc, the only option is earning those with a digital PR agency.
Similar to other SEO strategies, Digital PR results come in phases: initial coverage in 4-6 weeks, ranking improvements around 2-3 months, and full SEO impact over 4-6 months.
Media outlets ideal for Digital PR include high-authority news websites, industry publications, and relevant niche sites with strong domain ratings. The best targets combine good SEO metrics with audiences that match your potential customers.
National news sites like Forbes or Business Insider make a great example of ideal media outlets that our campaigns get featured on. For example, for one of our e-commerce clients, our "Countries with the Worst Sleep Habits" campaign earned features in major publications like Yahoo!, significantly boosting our client's SEO metrics with just a few high-quality backlinks.
Some other great media outlets ideal for Digital PR campaigns include:
1. Industry publications often bring more qualified traffic despite smaller audiences.
2. Local news outlets work great for businesses with geographic targeting.
Yes, definitely. We typically customize our digital PR campaigns and outreach to journalists from the geolocations where our client operates.
For example, we recently ran a campaign identifying the most Halloween-obsessed U.S. states, for a client that needed state-specific media coverage. We localized the findings and targeted journalists in California, New York, and Texas with tailored insights relevant to each area. This targeted approach resulted in strong local media coverage and quality backlinks from state-based news sources such as Dallas Culture Map, Florida Today, jacksonville.com, and more
The same approach can be applied to any market. The bottom line is that yes, we can build location-specific backlinks from trusted local news sites and community publications. This typically enhances local signals in Google’s eyes, showing that the business matters in a specific geographic area. It’s a very powerful way of building backlinks for local companies—regardless of which country it’s for.
We earn natural editorial links from Google-trusted publications that comply with search engine quality guidelines. This creates diverse link patterns that mimic organic growth.
When journalists choose to link to our clinet's site from their articles, these links represent genuine votes of confidence that is very important for Google. Search engines view these editorial decisions as the ideal form of link building.
These are the 6 steps process of a digial PR campaign:
1. The first step is ideation. Our creative team brainstorms what is currently trending in the news and what kind of data campaigns would best attract journalists’ attention. We do this by reviewing what’s happening in our clients’ industries, identifying trending topics, and figuring out how we can connect those topics to our clients’ businesses.
We already have a lot of experience in developing a gut feeling for what works and what doesn’t, right from the ideation phase. So during ideation, we only pick ideas that have the highest potential to get picked up and generate backlinks and brand mentions.
2. The second step is conducting the research and data analysis. We have a team of data analysts and statisticians who carry out the calculations and analysis to create unique content that isn’t available anywhere else on the web. Only unique and exclusive content can trigger journalists to pick up the story.
3. The third step of a Digital PR campaign is creating a linkable asset to sum up all the findings of the research in a well-designed data page that will later be sent to journalists.
4. The fourth step is identifying which journalists and which publications to reach out—and putting together an outreach list.
5. The fifth step is personalizing the pitches for each publication and journalist, because mass email sending doesn’t work in PR. At this stage, we’re already sending out emails and follow-ups.
6. And the final step, obviously, is tracking which media publications published our client’s story, what backlinks they included in the article, how much traffic those backlinks generated, how much traffic the articles themselves generated, and how those articles and backlinks affected our client’s search rankings.