Shopify SEO services that fix what the platform gets wrong

✓OUR FIXShopify’s default URL structure can inadvertently create duplicate content issues by generating both a primary URL (yoursite.com/products/white-boots) and a collection URL (yoursite.com/collections/hats/white-boots) for the same product. Shopify adds a canonical tag to signal which URL to prioritize, but internal links often point to the collection URL, creating conflicting signals for search engines. This diverts valuable link equity and prevents the right page from ranking. We audit your store to pinpoint and fix these conflicts, ensuring link equity flows to your primary product pages.

✓OUR FIXMost Shopify stores accumulate apps, and most apps inject scripts into your theme whether you use them or not. We audit every app during onboarding: which ones add unnecessary scripts, slow down your site, or inject bad code into your theme. Then we help you clean it up or recommend faster, SEO-safe alternatives. Generalist agencies ignore heavy apps that slow the store; for us it is a standing checkpoint.

✓OUR FIXShopify stores often struggle with slow load times due to large images, unoptimized third-party apps, or inefficient scripts. Even small delays result in ranking drops, higher bounce rates, and lost sales. As part of our 170-checkpoint Shopify SEO audit, we assess load times, Core Web Vitals, image sizes, and overall performance, then work with your in-house or outsourced developers to implement Shopify best practices for a faster, smoother shopping experience.

✓OUR FIXShopify themes often assign headings incorrectly, using H2 tags for filters or the "Add to Cart" button instead of reserving them for important content. Search engines then struggle to identify what matters on the page, and screen-reader users struggle to navigate it. You cannot completely control Shopify’s default heading setup, but we make it work within those limits: H1 for the main title, H2s and H3s for real subheadings, so the page is search-friendly and accessible.