Having a strong online presence is crucial for law firms to attract new clients and maintain a competitive edge. 79% of law firms believe that SEO is the most effective marketing channel. Given the complexity and nuance of legal marketing, choosing the right SEO partner can make all the difference in achieving visibility and driving results.
To help law firms navigate this critical decision, we've conducted an in-depth analysis of over 100 SEO companies, focusing on Clutch ratings, case studies, and specific expertise in the legal niche. After this evaluation, we've curated a list of the top 12 SEO companies that have consistently demonstrated their ability to deliver exceptional results for law firms. These expert picks will help you find the perfect partner to meet your firm's unique needs in 2024.
Best 12 Law Firm SEO Agencies:
| Company | Clutch Rating | Legal Industry Share | SEO Service Share | Hourly Rate | Company Size |
|---|---|---|---|---|---|
| Loopex Digital | 5/5 | 5% | 100% | $25 - $49 | 10 - 49 |
| LawRank | 5/5 | 100% | 70% | - | 10-49 |
| Hennessey Digital | 4.8/5 | 100% | 60% | - | 50 - 249 |
| Consultwebs | 4.9/5 | 100% | 40% | $100 - $149 | 50 - 249 |
| MeanPug Digital | 5/5 | 90% | 30% | $100 - $149 | 10 - 49 |
| VIP Marketing | 4.9/5 | 85% | 30% | $300 | 10 - 49 |
| 9Sail | 4.9/5 | 85% | 75% | $100 - $149 | 10 - 49 |
| Stellar SEO | 5/5 | 25% | 100% | $100 - $149 | 10 - 49 |
| Searchbloom | 5/5 | 20% | 70% | $100 - $149 | 10 - 49 |
| LinkGraph | 5/5 | 15% | 60% | $100 - $149 | 10 - 49 |
| On The Map Marketing | 5/5 | 10% | 50% | $50 - $99 | 10 - 49 |
| LAD Solutions | 4.8/5 | 10% | 40% | $100 - $149 | 10 - 49 |
Loopex Digital is a versatile SEO company that has carved out a niche in various industries, including legal services. With 100% of its service lines dedicated to SEO, Loopex Digital offers a comprehensive range of services designed to enhance online visibility and drive traffic for its clients. The company has proven its ability to deliver effective SEO solutions, making it a strong contender among the best SEO companies for law firms in 2024.
Legal Industry Expertise: 5%
Service Lines: SEO 100%.
SEO Focus:
Number of Clutch Reviews: 45
Clutch Rating: 5/5 stars on Clutch.
Law Niche Clients: Dolman Law Group Accident Injury Lawyers, The Texas Law Dog
Legal Case Study: Loopex Digital executed a successful digital PR campaign for Dolman Law Group. created a press release about the states with the highest car accident costs and strategically targeted journalists who would likely be interested in this topic, given its strong relevance to both law and its popularity in the news. As a result, the campaign secured high-quality backlinks, including mentions on Fox News and Yahoo, as well as valuable links from Consumer Affairs and Recycling Today.
Company Details:
Loopex Digital earned its place on our list of the best law firm SEO companies due to its comprehensive and focused approach to SEO. The company’s ability to deliver measurable results through a well-rounded SEO strategy, combined with its flawless Clutch rating, makes it an excellent choice for law firms seeking to enhance their online presence in 2024.
LawRank is a top-tier SEO company with a 100% focus on the legal industry, making it one of the best law firm SEO companies in the market. LawRank concentrates 70% of its services specifically on SEO. Their strategic approach emphasizes link earning, content development, and local search optimization, all critical components for law firms looking to dominate search engine results and attract more clients.
Legal Industry Expertise: 100%
Service Lines:
SEO Focus:
Number of Clutch Reviews: 21
Clutch Rating: 5/5 stars on Clutch.
Law Niche Clients: Attorney Brian White, Briski Law Firm, Mission Legal Center
Legal Case Study: In their work with Attorney Brian White, LawRank created authoritative content and secured high-quality backlinks from top domains. Within one year, these efforts led to a 92% increase in website traffic, a 1,132% increase in first-time calls, and a 100% growth in contact form submissions. Additionally, the firm achieved first-page rankings for critical keywords such as "Houston personal injury lawyer" and "Houston personal injury attorney," with a #1 ranking in the local pack for its primary search term in its zip code.
Company Details:
LawRank’s place among the best law firm SEO companies is well-earned, thanks to its deep industry focus and ability to deliver transformative results. The firm’s strategic emphasis on content quality and backlink acquisition, combined with its impressive track record, makes it an ideal partner for law firms seeking to significantly enhance their online presence. LawRank’s success in driving substantial growth for its clients through tailored SEO strategies underscores its position as a leader in the field.
Hennessey Digital is a leading SEO company with a 100% focus on the legal industry, making it a go-to choice for law firms looking to boost their online presence. The firm has earned a solid reputation for its ability to craft tailored, scalable SEO strategies that address the unique challenges law firms face in an increasingly competitive digital landscape.
Legal Industry Expertise: 100%
Service Lines:
SEO Focus:
Number of Clutch Reviews: 9
Clutch Rating: 4.8/5 stars on Clutch.
Law Niche Clients: Simmrin Law Group, Bogin, Munns & Munns, Law Offices of Adam Smallow
Legal Case Study: Hennessey Digital partnered with Simmrin Law Group to overcome significant digital marketing challenges. The law firm struggled with a flat website performance due to technical issues and outdated design. Hennessey Digital’s strategy involved a complete website rebuild and the creation of a robust content strategy. The firm saw a 169% increase in organic traffic year-over-year, a 143% rise in lead form submissions, and a 107% boost in calls.
Company Details:
Hennessey Digital’s deep expertise in the legal industry, coupled with its ability to deliver exceptional results, makes it one of the best SEO companies for law firms. The company’s strategic and holistic approach to SEO, as demonstrated in its work with Simmrin Law Group, showcases its capacity to drive significant growth and help law firms achieve their long-term objectives.
Consultwebs is a prominent SEO company with a deep specialization in the legal industry. With 100% of its expertise focused on serving law firms, Consultwebs offers a comprehensive range of services, including SEO, web design, and digital advertising. These targeted efforts are designed to help law firms stand out in highly competitive markets, making Consultwebs a go-to choice for legal professionals looking to enhance their online presence.
Legal Industry Expertise: 100%
Service Lines:
SEO Focus:
Number of Clutch Reviews: 6
Clutch Rating: 4.9/5 stars on Clutch.
Law Niche Clients: Geiger Legal Group, Younce, Vtipil, Baznik & Banks P.A.
Legal Case Study: Consultwebs partnered with Geiger Legal Group to improve its digital footprint and drive growth in a competitive market. The firm faced the challenge of standing out online. Consultwebs implemented a tailored SEO and digital advertising strategy that included link earning, local search optimization, and a focus on enhancing the firm’s online reputation. The results led to a 457% increase in new users and a 28.44% annual growth in leads.
Company Details:
Consultwebs has earned its place as the best SEO company for lawyers due to its deep industry expertise and proven results. The firm’s strategic approach to SEO, combined with its focus on driving measurable outcomes, makes it an ideal partner for law firms seeking to enhance their digital presence and achieve long-term growth. With a nearly perfect Clutch rating, Consultwebs is a top choice for law firms looking for a reliable and results-driven SEO partner. best seo company for lawyers
MeanPug Digital is a versatile SEO company with a strong focus on the legal industry, accounting for 90% of its expertise. Their SEO services emphasize content development, on-site optimization, and link earning, ensuring that law firms not only enhance their visibility but also build a strong, sustainable online presence. MeanPug has established itself as a reliable partner for law firms seeking to navigate the complexities of digital marketing.
Legal Industry Expertise: 90%
Service Lines:
SEO Focus:
Number of Clutch Reviews: 8
Clutch Rating: 5/5 stars on Clutch.
Law Niche Clients: Pitta & Baione LLP, Edwards & de la Cerda, The Fried Firm, Porter Simon
Legal Case Study: MeanPug Digital’s work with Pitta & Baione LLP highlights the company’s ability to deliver impactful results through targeted SEO strategies. MeanPug's strategy included a complete redesign of the website with a focus on structural SEO optimization. The site was optimized for a bilingual audience, significantly improving user engagement. MeanPug’s SEO efforts led to a 24.4% increase in site clicks per day, a 21.8% improvement in average keyword rankings, and a 111.5% increase in phone calls.
Company Details:
MeanPug Digital’s inclusion among the best law firm SEO companies is well justified by its ability to deliver measurable, strategic results tailored to the unique needs of law firms. Their holistic approach has proven effective in significantly boosting online visibility and client engagement. MeanPug is an excellent choice for law firms looking to differentiate themselves in a competitive digital landscape.
VIP Marketing is a dynamic and innovative marketing agency with a strong focus on the legal industry, where it leverages its expertise to deliver impactful results for law firms. With an impressive 4.9/5 rating on Clutch, VIP Marketing is recognized for its creative and strategic solutions that help law firms stand out in a crowded market.
Legal Industry Expertise: 85%
Service Lines:
SEO Focus:
Number of Clutch Reviews: 10
Clutch Rating: 4.9/5 stars on Clutch.
Law Niche Clients: Brewer Law Firm, Chandler and Jennings Law Firm, Miller Dawson Sigal & Ward
Legal Case Study: VIP Marketing partnered with a law firm that sought to become the go-to attorney in a highly competitive market. VIP Marketing crafted a tailored multi-channel strategy, which led to the firm doubling its monthly case volume and increasing weekend cases fivefold. VIP Marketing’s creative and strategic approach not only boosted the firm’s brand visibility but also solidified its position as the leading attorney in its markets.
Company Details:
VIP Marketing’s ability to deliver comprehensive and creative marketing solutions tailored specifically for law firms makes it one of the best law firm SEO companies in the industry. Their strategic integration of SEO coupled with their focus on client success, distinguishes them as a trusted partner for law firms aiming to achieve significant growth and top-of-mind awareness in their markets. The remarkable results they achieved for their clients underscore their effectiveness and dedication to helping law firms thrive in competitive environments.
9Sail is a seasoned SEO company with a strong focus on serving the legal industry. With a deep understanding of the challenges law firms face in the digital space, 9Sail offers a comprehensive approach that includes content development, link earning, local search, and technical SEO. The firm’s broad expertise allows it to craft customized strategies that cater to the unique needs of law firms, helping them increase their online visibility and attract more qualified leads
Legal Industry Expertise: 85%
Service Lines:
SEO Focus:
Number of Clutch Reviews: 9
Clutch Rating: 4.9/5 stars on Clutch.
Law Niche Clients: Boutique Family Law Firm, B2B Law Firm, Personal Injury Lawyer, NYC Law Firm
Legal Case Study: A boutique entertainment law firm reached out to 9Sail after struggling to pivot its focus to business, litigation, and employment law to remain relevant. 9Sail’s approach was rooted in the fundamentals, starting with improving the firm’s content strategy. They developed detailed outlines for each practice area page, guiding the firm’s attorneys to create in-depth, high-quality posts. The results were significant: the firm saw a 53.5% growth in new users, a 54.7% increase in page views, and a 10.5% increase in session duration.
Company Details:
9Sail’s inclusion in our list of the best law firm SEO companies is based on its ability to deliver effective, customized solutions that address the specific needs of law firms. The firm's strategic focus on content development has proven to drive substantial growth in online visibility and lead generation. 9Sail’s expertise makes it an excellent choice for law firms looking to pivot, expand, or simply enhance their digital presence in a competitive market.
Stellar SEO is a highly specialized SEO company with 100% of its services dedicated to search engine optimization. Stellar SEO has proven to be an effective partner for law firms seeking to enhance their online presence. The company places a strong emphasis on link earning and development, which accounts for 80% of its SEO efforts.
Legal Industry Expertise: 25%
Service Lines: SEO: 100%
SEO Focus:
Number of Clutch Reviews: 13
Clutch Rating: 5/5 stars on Clutch.
Law Niche Clients: Mitch Grissim & Associates
Case Study: One of Stellar clients, struggled with poor online visibility and turned to the agency for help. Stellar SEO's approach involved a thorough site audit, followed by a link-building strategy that aimed to earn high-quality backlinks. This strategy, coupled with targeted on-site optimization and local search efforts, led to a significant improvement in the firm's search engine rankings. The law firm experienced a 75% increase in traffic, demonstrating the effectiveness of Stellar SEO’s methodical and data-driven approach.
Company Details:
Stellar SEO stands out for its deep expertise in link earning and development, making it one of the best law firm SEO companies for firms looking to build a strong and sustainable online presence. Their results-driven approach to SEO ensures that law firms can achieve significant improvements in visibility and client acquisition. Stellar SEO’s strategic emphasis on high-quality link building and local search optimization makes it an excellent choice for law firms aiming to enhance their online rankings and grow their practice.
Searchbloom is a versatile SEO company with a broad range of expertise across various industries, including legal. Searchbloom employs a holistic approach that covers everything from local search to technical SEO. This comprehensive strategy has made Searchbloom a reliable partner for law firms looking to enhance their online presence and drive measurable results.
Legal Industry Expertise: 20%
Service Lines:
SEO Focus:
Number of Clutch Reviews: 91
Clutch Rating: 5/5 stars on Clutch.
Law Niche Clients: Schwartzapfel Lawyers, Superior Notary Services
Legal Case Study: A multi-location personal injury law firm partnered with Searchbloom after experiencing a significant decline in rankings and traffic. Searchbloom focused on authority, relevance, and local SEO as key pillars of their SEO strategy. The results were impressive: organic users increased by 264%, organic sessions grew by 277%, and total keywords ranking rose by 241% year-over-year. These outcomes underscore Searchbloom’s ability to deliver substantial growth.
Company Details:
Searchbloom’s inclusion among the best SEO companies for law firms is well-earned, thanks to its comprehensive approach that addresses the full spectrum of SEO needs. Their strategic focus on core SEO pillars, combined with their proven ability to deliver dramatic improvements in search engine performance, makes them an excellent choice for law firms seeking to regain or expand their digital presence. Searchbloom’s success in significantly boosting visibility and traffic for a multi-location law firm highlights its effectiveness as a law firm SEO company.
LinkGraph is a versatile SEO company with a broad focus across various industries, including legal. The company dedicates 60% of its services to SEO, utilizing a strategic mix of link earning, local search, and SEO reputation management. LinkGraph’s comprehensive approach ensures that law firms can enhance their online visibility, boost search rankings, and outperform competitors in a competitive digital landscape.
Legal Industry Expertise: 15%
Service Lines:
SEO Focus:
Number of Clutch Reviews: 94
Clutch Rating: 5/5 stars on Clutch.
Law Niche Clients: Gene Colan, International Justice Project
Legal Case Study: A personal injury law firm approached LinkGraph after experiencing a decline in search rankings and organic traffic due to intense local competition. LinkGraph implemented a tailored SEO strategy, starting with keyword mapping to creating optimized content to target these keywords. The strategy also involved an extensive link-building campaign. Within five months, the law firm saw an 84% increase in organic traffic and significant improvements in keyword rankings. The site garnered over 891K impressions, and the number of organic keywords increased by over 240.
Company Details:
LinkGraph earned its place among the best law firm SEO companies due to its strategic and tailored approach to solving complex SEO challenges. The company's ability to deliver significant improvements in organic traffic and search rankings for law firms, even in highly competitive markets, makes it a valuable partner for legal professionals seeking to enhance their online presence. LinkGraph's expertise in link earning, content optimization, and technical SEO ensures that law firms can achieve and maintain strong visibility in search engine results.
On The Map Marketing is a seasoned SEO company with substantial experience working with various industries, including legal, where it dedicates 40% of its expertise. The firm has a strong emphasis on local search, on-site optimization, and link development. On The Map Marketing's tailored strategies have helped law firms enhance their online presence, particularly in competitive markets, by improving search rankings and driving organic traffic.
Legal Industry Expertise: 40%
Service Lines:
SEO Focus:
Number of Clutch Reviews: 10
Clutch Rating: 5/5 stars on Clutch.
Law Niche Clients: Weber Law, Hipskind & McAninch, Roberts Law Firm
Legal Case Study: Weber Law, a multi-location criminal defense firm, faced challenges with low organic traffic and insufficient map rankings across California, Colorado, Utah, and Washington. On The Map Marketing launched a custom SEO campaign that included targeted content creation, extensive link-building efforts, and granular anchor text analysis. Within eight months, Weber Law experienced a 152% increase in organic search traffic and a significant improvement in domain authority, with their Domain Rating jumping from 6 to 25.
Company Details:
On The Map Marketing stands out for its ability to deliver substantial improvements in organic traffic and search rankings through customized SEO strategies. The firm’s focused approach to local search and link-building has proven effective in helping law firms achieve greater online visibility and authority. On The Map Marketing is one of the best law firm SEO companies, particularly for firms seeking to improve their rankings across multiple locations.
LAD Solutions is a versatile digital marketing agency that provides a wide range of services, with SEO making up 40% of their offerings. LAD Solutions has successfully applied its comprehensive SEO strategies to help law firms improve their online presence. The company emphasizes on-site optimization, link building, and local search to ensure that law firms achieve better search engine rankings and increased visibility in their local markets.
Legal Industry Expertise: 10%
Service Lines:
SEO Focus:
Number of Clutch Reviews: 22
Clutch Rating: 4.8/5 stars on Clutch.
Law Niche Clients: Hakim Law Group, DADvocacy™ Law Firm, LA City Law
Legal Case Study: Hakim Law Group, a corporate law boutique specializing in startups, sought to improve its local search rankings in the competitive Los Angeles market. LAD Solutions implemented a targeted SEO campaign focusing on local keyword optimization, on-site enhancements, and strategic link-building efforts. As a result, Hakim Law Group secured top positions on the first page of Google for several highly competitive keywords, including "Startup company lawyer Los Angeles" and "Venture capital attorney Los Angeles," significantly boosting the firm’s visibility to potential clients.
Company Details:
LAD Solutions has demonstrated its capability to drive significant improvements in search rankings for law firms through targeted SEO strategies. Their expertise in local search and on-site optimization has proven effective in helping law firms stand out in competitive markets. LAD Solutions is an excellent choice for law firms looking to enhance their online presence and attract more clients through improved search engine visibility.
To find the best SEO companies for law firms, we followed a detailed process that ensured only the top performers made it to our final list:
Step 1: First, we began with a search on Google, gathering a list of 250 law firm companies that offer SEO services. After manually removing irrelevant results, like articles or non-service pages, we were left with 115 companies.
Step 2: Next, to narrow down this list to the top 12, we applied the following criteria:
Step 3: In the end, we’ve been left with the top 12 companies that met all our criteria. It’s important to note that this article is completely unbiased—no companies paid to be included. Our selections are based purely on our research and evaluation, ensuring you get the best possible recommendations for your law firm’s SEO needs in 2024.
When it comes to SEO for legal websites, there are several key considerations that law firms must address to improve their online visibility and attract more clients:
Selecting the right SEO partner is critical for law firms aiming to boost their online presence. Here are four detailed tips to ensure you make the best choice:
SEO for law firms is the practice of optimizing a law firm’s website to rank higher in search engine results. This involves using legal-specific keywords, creating relevant content, and ensuring the website is user-friendly. The goal is to attract more potential clients by increasing the law firm's visibility online.
Local SEO is crucial for law firms because potential clients often search for legal services within their geographic area. By optimizing for local search terms, law firms can improve their visibility in local search results, attract nearby clients, and increase foot traffic to their offices.
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