Top 10 Roofing SEO Companies to Maximize Local Reach in 2025

January 17, 2025
| Maria Harutyunyan
| 10 Min Read
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When it comes to running a roofing business, dominating local search results is the key to success. Think about it—when homeowners in your area need a roofing contractor, they’re turning to Google. If your business isn’t showing up at the top of their search, you’re missing out on leads and falling behind your competitors.

But with so many SEO companies out there, how do you find one that truly gets the roofing industry?

That’s where we come in. We’ve rounded up the top 10 roofing SEO companies for 2025, agencies that understand the challenges of your business and have the track record to prove they can deliver results. Whether you’re looking to grow your local presence, generate more leads, or finally get some real ROI on your marketing efforts, this list will help you find the right fit.

Let’s dive in and see which companies are leading the way in roofing SEO and how they can help you grow your business.

Best Roofing SEO Companies: 

  • Loopex Digital
  • Operation Technology
  • Outpace
  • Soderman SEO
  • On the Map Marketing
  • Social Gravity
  • MediaSesh
  • BlueTone Media
  • Hite Digital
  • Sherlock SEO Agency

Disclaimer: The agencies listed here are not ranked. Each one is recognized for its exceptional ability to deliver impressive results for their clients.

Our Picks for the Best Roofing SEO Companies 

Company Clutch Rating Key Clients Service Provided Case Studies
Loopex Digital 5 Motive SEO-100%
Operation Technology 4.9 LALC SEO-90%
Outpace 5 Mirage SEO-100%
Soderman SEO 5 Dealer Auto Glass SEO-70%
On the Map Marketing 5 Giron Roofing Inc. SEO-50%
Social Gravity 4.9 HP Roofing SEO-50%
MediaSesh 5 DeltaV Digital SEO-100%
BlueTone Media 4.5 Coastal Pro Roofing SEO-10%
Hite Digital 5 Kayco SEO-10%
Sherlock SEO Agency 5 RoofCover SEO-100%
Logo

Loopex Digital

loopex digital roofing seo companies

Loopex Digital is a team of strategists and problem solvers who know how to help roofing businesses break through the noise online. Since 2018, they’ve been helping companies not just rank higher in search results but actually connect with the customers who matter most.

Loopex Digital is one of the best roofing SEO companies because they truly understand the roofing industry and the importance of local SEO. For a roofing business, showing up in local search results is key to attracting customers in your area. 

Loopex Digital ensures your business ranks at the top of these searches, optimizing your Google My Business profile and creating content that builds trust with potential customers nearby. Local SEO is crucial because most homeowners search for roofing services close to them, and being visible in those searches can make all the difference in driving leads and growing your business.

And it doesn’t stop at roofing. Whether you’re a small business just starting out or a well-established company that everyone knows about, Loopex Digital offers a full suite of SEO services, including technical audits, link building, eCommerce optimization, and more.

  • Service Line: SEO 100%
  • Local SEO Share: 10%
  • Key Client List: ARKA, Mottive, Liiton
  • Clutch Rating and High Client Reviews: 5 out of 5 stars from a total of 60 reviews on Clutch
  • Years in Business: 7+
  • Company Size: 10-49 employees
  • Portfolio & Case Studies: A pool float manufacturer hired Loopex Digital to boost their website’s performance, and the results were game-changing. Loopex handled everything from an in-depth SEO audit to crafting a solid keyword strategy, optimizing content, and launching a backlink outreach campaign. As a result, they got more traffic, better rankings, and a big jump in leads from search engines—all within a short time.
    Now, imagine applying that same expertise to a roofing business. Like pool floats, roofing is a competitive space where visibility is everything. Loopex Digital’s ability to target the right keywords, improve user experience, and build high-quality links is exactly what roofing companies need to show up in local searches, attract leads, and close more jobs.

Bottom line

Loopex Digital doesn’t just do SEO, they deliver results. With a proven track record of improving rankings, driving leads, and creating unique strategies, they know exactly how to make roofing businesses stand out in local searches. Their proactive communication, industry expertise, and fast action set them apart. If you’re ready to dominate online and turn clicks into customers, Loopex Digital is the partner you need.

Operation Technology

operation technology roofing seo companies

When it comes to digital marketing for roofing companies, Operation Technology knows how to get results. Based in Chicago, they help businesses like yours build a strong online presence with services like custom website design, SEO strategies that actually work, targeted PPC campaigns, and social media management. They don’t just create a digital plan, they create a plan that works for your goals. In one case, they helped a roofing company boost their website traffic by an incredible 1,037%. If you’re looking to attract more customers and grow your business, Operation Technology is the team to make it happen.

  • Service Line: SEO-90%
  • Local SEO Share: 30%
  • Key Client List: Argus Magnets, LALC, Engaging Minds
  • Clutch Rating and High Client Reviews: 4.9 out of 5 stars on Clutch.
  • Years in Business: 15+
  • Company Size: 2-9 employees
  • Portfolio & Case Studies: Operation Technology worked with a roofing and construction company to completely transform their online presence and get them noticed in search results. They started with a full SEO audit to identify what needed fixing, then optimized the website’s content, targeted high-value roofing keywords, and built strong backlinks to boost their authority. On top of that, they leveled up the company’s local SEO by fine-tuning Google My Business profiles and promoting their services locally. The results? A massive jump in keyword rankings, over 6,000 spots, nearly 200% more organic traffic, and way more visibility in the competitive Chicago market. 

Bottom line

Operation Technology is the partner you’ve been looking for. They specialize in helping roofing companies like yours rise to the top of search results and attract the customers you need. With a proven track record of driving massive keyword ranking jumps, doubling organic traffic, and enhancing local visibility, they know how to get results. 

Outpace

outpace roofing seo companies

Outpace SEO is all about helping businesses get noticed online, and they do it with smart, data-driven strategies that actually work. They offer everything from SEO audits and keyword research to on-page and off-page optimization, technical fixes, and content creation—all designed to drive organic traffic and improve search rankings.

For roofing companies, they take it a step further with unique solutions to help you connect with more customers. They’ll map out the right keywords to match what people are searching for, fine-tune your website to build authority, create content your audience will love, and make sure your site runs smoothly for a great user experience.

With a team of tech-savvy experts who stay on top of ever-changing SEO trends, Outpace SEO makes sure your website is always ahead of the curve.

  • Service Line: SEO-100%
  • Local SEO Share: 20%
  • Key Client List: Mirage, Sales Focus
  • Clutch Rating and High Client Reviews: 5 out of 5 stars on Clutch
  • Years in Business: 6+
  • Company Size: 10-49 employees
  • Portfolio & Case Studies: Outpace SEO worked with a Florida-based roofing company to take their online presence to the next level. They started with a full SEO audit to uncover and fix technical issues, then rolled out targeted keyword strategies and optimized the site’s content. The results were incredible—a 233% jump in organic traffic, 406% more keywords ranked, and a massive 2,025% boost in impressions within just a year. Best of all, the roofing company ended up outranking their biggest competitor across nearly all organic metrics, proving just how effective Outpace SEO’s strategies can be.

Bottom line

If you want to grow your roofing business, outshine the competition, and turn more website visitors into real customers, they’re the team to make it happen. With their personalized approach and proven results, Outpace SEO ensures your business doesn’t just compete—it leads.

Soderman SEO

soderman seo roofing seo companies

Based in Phoenix, Arizona, Soderman SEO is a go-to digital marketing agency for businesses looking to dominate search engines. Named "Best of the Best" by Ranking Arizona for three years running, they’ve built a solid reputation for helping clients climb to the top of search results—even in tough, competitive industries.

Their services cover everything you need to improve your online rankings, including on-page and off-page SEO, technical fixes, and content creation. The best part? They take a data-driven approach, so every strategy is tailored to deliver maximum results. Many of their clients see big jumps in organic traffic, more leads, and a great return on investment.

For roofing companies, they really know how to make an impact. Soderman SEO focuses on getting businesses to rank for the keywords that matter most and securing those top spots (and featured snippets) in search results.

  • Service Line: SEO-70%
  • Local SEO Share: 20%
  • Key Client List:  Dealer Auto Glass
  • Clutch Rating and High Client Reviews: 5 out of 5 stars on Clutch
  • Years in Business: 11+
  • Company Size: 10-49 employees
  • Portfolio & Case Studies: Soderman SEO partnered with a roofing company that had been stuck on page 3 of search results for over a year. Within four months, they boosted the company's website traffic by over 300 visitors per month, allowing the client to discontinue costly Google Ads. After six months, the client expanded to three locations, receiving over $16,000 worth of monthly organic traffic. By 16 months, they operated in six locations across three states, demonstrating Soderman SEO's effectiveness in driving significant growth for roofing businesses.

Bottom line

Moral of the story? If your roofing business needs an online glow-up, Soderman SEO will make it happen faster than you can say, "Wait, we're on page 1?!”

On the Map Marketing

on the map marketing roofing seo companies

On The Map Marketing is a full-service digital agency that specializes in helping roofing companies stand out online and generate high-quality leads. They offer everything from SEO strategies to improve search rankings and drive organic traffic to PPC advertising for fast results. 

Their services also include designing user-friendly, responsive websites that turn visitors into leads and creating engaging content to build authority and connect with potential customers.  Oh, and let’s not forget the awesome content they create to make your business the go-to name in roofing.

On The Map customizes everything to fit your goals, and their results speak for themselves.

  • Service Line: SEO-50% 
  • Local SEO Share: 35%
  • Key Client List: Giron Roofing Inc.
  • Clutch Rating and High Client Reviews: 5 out of 5 stars based on Clutch
  • Years in Business: 14+
  • Company Size: 10-49 employees
  • Portfolio & Case Studies: Giron Roofing, a Portland-based roofing company, teamed up with On The Map Marketing to improve its search rankings. With a strategic mix of link building, a sleek site redesign, and targeted SEO content, they transformed the company’s online rankings. The numbers say it all: a 264% jump in monthly leads, 284% more traffic value, a 265% increase in organic visitors, and 85% more ranking keywords. 

Bottom line

On The Map Marketing knows how to get roofing businesses noticed online. They’re pros at driving traffic, bringing in leads, and making your website work for you. If you’re ready to leave the competition in the dust and grow your business, they’re the team that gets it done. 

Social Gravity

social gravity roofing seo companies

If you’re in the home services game—whether it’s roofing, plumbing, or construction—Social Gravity is your go-to partner for crushing it online. Based in Dublin, they specialize in helping businesses like yours grow with their smart and structured "Digital Breakthrough Program."

They’re laser-focused on the home services industry, so they get what your business needs to succeed. From SEO and PPC to sleek web design and content that converts, their team knows how to bring in leads and boost sales. And the results speak for themselves: a 76% spike in phone calls for a roofing company and double the organic traffic for a solar PV company—both in just three months!

  • Service Line: SEO-50%
  • Local SEO Share: 20%
  • Key Client List: HP Roofing, Going Solar
  • Clutch Rating and High Client Reviews: 4.9 out of 5 stars on Clutch
  • Years in Business: 6+
  • Company Size: 10-49 employees
  • Portfolio & Case Studies: HP Roofing was having a tough time generating leads with traditional marketing methods. So, they turned to Social Gravity for help. The team got to work by updating their website, optimizing it for SEO, and making sure their Google My Business profile was on point for better local visibility. They also set up tracking systems and launched a Google Ads campaign.  Within just four months, HP Roofing landed their first commercial client, bringing in an extra €120,000 in revenue, 20-30 leads a month and got a 10x ROI. John McEvoy, the owner, couldn’t be happier, saying Social Gravity helped him scale his business in ways he didn’t think were possible. 

Bottom line

Social Gravity is the team to call if you’re ready to level up your home services business. With their expertise in digital marketing, SEO for roofing companies, and lead generation, they’ve helped roofing companies and other home service businesses rank online. They can do that for you too!

MediaSesh

mediasesh roofing seo companies

MediaSesh is a Denver-based SEO consulting and training company that helps businesses grow by focusing on smart, user-friendly strategies. Founded by Christina LeVasseur in 2015, they offer services like SEO advice, website audits, and quick one-hour consultations for businesses needing fast help. 

They’ve worked with various industries, including roofing, fitness, and education, creating strategies to improve online visibility, engagement, and sales. Their main goal is to make websites better for users, helping businesses get more traffic and turn visitors into customers.

  • Service Line: SEO-100%
  • Local SEO Share: 10%
  • Key Client List: DeltaV Digital
  • Clutch Rating and High Client Reviews: 5 out of 5 stars on Clutch
  • Years in Business: 9+
  • Company Size: Freelancer
  • Portfolio & Case Studies: A roofing company in Colorado teamed up with MediaSesh to improve their online presence after their previous SEO efforts didn’t work as well as they hoped. MediaSesh focused on making their website more user-friendly, improving content, and ensuring better digital accessibility. They also switched the site to Google Analytics 4, worked on managing Google Profiles, and improved reviews and citations. The results were huge: in just 12 months, the company saw a 1,000% increase in website visits, impressions, and ranked keywords. This helped them get noticed more online and attract more customers.

Bottom line

MediaSesh is the team you need if you want to see real growth online. They know how to take your website from "meh" to "wow," driving more traffic, improving visibility, and helping you attract the right customers for your roofing company. 

BlueTone Media

bluetone media roofing seo companies

BlueTone Media is a digital marketing agency in Wilmington, North Carolina, that specializes in helping roofing companies grow online. They offer services like SEO, PPC ads, social media marketing, content creation, and custom web design. Their goal is to build user-friendly websites and run marketing campaigns that drive traffic, generate leads, and increase sales.

For example, they worked with Coastal Pro Roofing (details below) and helped increase their leads by 71.41% by creating SEO-friendly blog posts and updating their website. 

With their "True Blue Digital Marketing" approach, BlueTone Media focuses on getting roofing businesses real, measurable results.

  • Service Line: SEO-10%
  • Local SEO Share: 20%
  • Key Client List: Coastal Pro Roofing, Mt. Olive
  • Clutch Rating and High Client Reviews: 4.5 out of 5 stars on Clutch
  • Years in Business: 21+
  • Company Size: 10-49 employees
  • Portfolio & Case Studies: BlueTone Media worked with Coastal Pro Roofing to help them improve their online presence and get more leads. They started by doing keyword research, analyzing competitors, and optimizing the website’s meta information to boost its visibility in search results. They also created SEO-friendly blog posts, updated existing content, and added internal links to increase the site’s authority. As a result, traffic to the main services page grew by 25.30%, and contact form submissions jumped by 71.41%. The site also moved to Page 1 of Google for several high-traffic keywords, which led to a 23.53% increase in overall sessions and a 14.18% rise in new users year-over-year.

Bottom line

Convinced that BlueTone Media is the best roofing SEO company? After seeing their results with Coastal Pro Roofing, it’s hard to argue otherwise. If you want a team that delivers real results and takes your roofing business to the top, BlueTone Media has the expertise to make it happen.

Hite Digital

hite digital roofing seo companies

Hite Digital is all about helping roofing companies get noticed online and grow their business. They do everything from SEO and pay-per-click ads to social media marketing, web design, and CRM—all with the goal of bringing in more traffic, generating leads, and making sales.

What’s great about Hite Digital is they focus on long-term growth. They really take the time to understand your business and create strategies that fit your goals. If you’re looking to grow your roofing business online, Hite Digital can help you make it happen!

  • Service Line: SEO-10%
  • Local SEO Share: 15%
  • Key Client List: Kayco, ProHVAC
  • Clutch Rating and High Client Reviews: 5 out of 5 stars on Clutch
  • Years in Business: 6+
  • Company Size: 50-249 employees
  • Portfolio & Case Studies: Kayco Roofing, a family-owned business in North Florida, was having trouble standing out in a competitive market, even with their experience. Their SEO and PPC efforts weren’t bringing in the right leads, so they teamed up with Hite Digital to improve their online rankings. Hite Digital gave their website a makeover, making it mobile-friendly and optimized with the right keywords. They also set up targeted landing pages, improved site speed, and created valuable content. Plus, they launched PPC campaigns to attract local customers. As a result, they got a 34% increase in conversions from ads, a 25% increase in organic conversions, and a 33% rise in organic clicks.

Bottom line

Hite Digital is the roofing SEO partner you need if you want to see real results. From smart website redesigns to killer SEO strategies and PPC campaigns, they know how to bring in more leads and drive business growth.

Sherlock SEO Agency

sherlok seo agency roofing seo companies

If you’re looking to get your business seen online, Sherlock SEO Agency in Antwerp, Belgium, has got you covered. They specialize in SEO and paid ads (PPC) to help drive traffic and generate leads. Whether it's finding the right keywords, improving your website, or running Google Ads and social media campaigns, they handle it all. 

They also take care of the technical stuff, like website audits, hosting, and setting up analytics to make sure everything works smoothly. Sherlock SEO starts by reviewing what you’ve got going on and then creates a custom plan to help you hit your business goals. They’ve helped a ton of businesses grow their online presence, and they can do the same for you.

  • Service Line: SEO-100%
  • Local SEO Share: 10%
  • Key Client List: Roofcover
  • Clutch Rating and High Client Reviews: 5 out of 5 stars on Clutch
  • Years in Business: 11+
  • Company Size: 2-9 employees
  • Portfolio & Case Studies: One last case study for you: Roofcover, a roofing company in Aartselaar, Belgium, worked with Sherlock SEO to improve their online presence after having some success with Google Ads. Sherlock revamped their website, making it faster, mobile-friendly, and much easier to navigate. They also optimized the site with clear calls to action and Google-friendly content, like customer reviews. The results were impressive: phone inquiries shot up by 243%, application form submissions rose by 200%, and email applications increased by 300%.

Bottom line

So, Sherlock SEO turned Roofcover's website into a lead magnet with a simple makeover and some smart SEO. If you’re ready to see your roofing business take off, Sherlock SEO’s got the tools to make it happen—no magic wands needed! 

Selection Criteria and Review Methodology

Here’s how we did our research to find the top 10 roofing SEO companies:

1. Starting with a Big List
We began by conducting a Google search to identify 50 SEO companies known for achieving outstanding results in highly competitive industries. This helped us focus on agencies with a strong online presence and visible expertise.

2. Zeroing in on Roofing Experts
Next, we focused on agencies specializing in roofing SEO. To find these experts, we checked their websites for dedicated roofing SEO landing pages, reviewed case studies highlighting roofing industry clients, and looked for testimonials from roofing companies. This helped us identify agencies with a deep understanding of roofing-related keywords and strategies to build trust with homeowners and businesses. With this step, we narrowed our list down to 30 agencies.

3. Checking Reputation
Next, we checked reviews on trusted platforms like Clutch and made sure to keep agencies with ratings of 4.5 stars or higher.

4. Confirming SEO as Their Primary Service
To ensure SEO was a core offering, we reviewed their Clutch profiles and included only agencies where SEO accounted for more than 10% of their service breakdown. Additionally, we examined their websites for dedicated SEO sections and reviewed case studies to confirm they specialized in SEO rather than treating it as a secondary service. This helped us focus on agencies with true expertise in SEO.

5. Assessing Local SEO ExpertiseFinally, we ensured the agencies had strong local SEO expertise, which is critical for roofing businesses targeting specific geographic areas. We verified this by looking at case studies of successful local SEO campaigns, checking for blog posts or resources on local SEO strategies, and analyzing their approach to optimizing Google My Business profiles. This step helped us confirm their ability to drive local visibility and attract targeted customers for roofing businesses.

6. Picking the Best
After reviewing everything, we picked the top 10 roofing SEO companies—those that truly know how to help roofing businesses grow online.

What Makes Roofing SEO Challenging?

Roofing SEO comes with its own set of challenges that make it a bit different from other industries. Sure, SEO is all about getting your business noticed online, but when it comes to roofing, there are some specific hurdles you have to jump over to really stand out and bring in local leads. Here’s why roofing SEO can be tricky:

1. Local SEO Is Everything
For roofing companies, local SEO is a big deal. People don’t usually hire roofers from halfway across the country—they want someone in their area. So, if you’re not showing up in local search results for things like “roofing services in [city]” or “best roofers near me,” you’re missing out. But local SEO can be competitive, and you’ll need to work hard to make sure you’re ranking high enough for those local searches to get noticed.

2. Optimizing Your Google My Business (GMB)
Your Google My Business profile is one of the first things people see when they search for roofing services. If it's not fully updated or optimized, you could be losing potential customers. It’s not just about adding your business info; you’ve got to keep everything up-to-date, respond to reviews, and use the right keywords. A well-optimized GMB profile can help you rank higher locally and build trust with customers.

3. Getting the Right Local Keywords
It’s tempting to go for broad keywords like “roofing services,” but those are super competitive. Instead, you should focus on local, specific keywords like “roof repair in [city]” or “affordable roofing in [neighborhood].” These keywords are less competitive, but you still need to do your research to find the right ones and use them across your website and content. The trick is to show up when people are searching for services right in your area.

4. Standing Out in a Crowded Market
In many areas, the roofing market is crowded, with lots of businesses fighting for the same local keywords. It can be tough to stand out, especially if you’re up against established competitors. That’s where having a strong online presence comes in—highlighting your customer reviews, showcasing past work, or offering unique services that set you apart. You need to show customers why you’re the best option for their roofing needs.

5. Dealing with Seasonal Demand
Roofing businesses can be really seasonal, especially after storms or during certain times of the year. This means that your rankings and visibility need to stay strong all year round, even when business slows down. You need to adjust your SEO strategy to handle these fluctuations and make sure you’re still visible during off-peak times while making the most of the busy seasons.

So, yeah, roofing SEO can be challenging, but it’s not impossible. The key is understanding the importance of local SEO, optimizing your GMB, targeting the right keywords, and finding ways to stand out in a crowded market. With the right strategy, your roofing business can rise above the competition and start bringing in those valuable leads.

How to Choose the Best Roofing SEO Company

To find the best roofing SEO company, just follow the steps we did. Here's how:

1. Find Local SEO Experts

Since roofing is a local service, you need a company that really understands local SEO. They should know how to target local keywords, optimize your Google My Business, and get you seen in the areas you serve.

2. Ask for Real Results

Don’t just trust what they say—ask for actual examples of roofing businesses they’ve helped. If they can’t show you clear results, like more leads or higher rankings, it’s a sign to keep looking.

3. Check Their Content Strategy

It’s not just about driving traffic, it’s about driving the right kind of traffic. The company should have a plan for creating content that gets visitors to your site and then turns them into customers.

4. Make Sure They Know Their Tech Stuff

A great SEO company should know how to optimize your website in all the right ways—speed, mobile-friendliness, technical SEO, etc. These things all play a huge role in your rankings and how visitors experience your site.

5. Understand How They Measure Success

Ask them how they track success. A good company will look at more than just rankings—they’ll focus on traffic growth, leads, and conversions. If they only talk about rankings, they might not be covering all the bases.

By following these steps, you’ll be in good hands with an SEO company that actually knows roofing and can help your business rank!

FAQs

Why is local SEO so important for roofing companies?

Local SEO is super important because most of your customers are searching for roofers near them. By focusing on local keywords, you make sure your business shows up when people search for roofing services in your area, helping you attract more local leads.

How long will it take to see results from SEO?

SEO isn’t an overnight thing—it takes time. You’ll usually start seeing some changes in your rankings and traffic within 3 to 6 months, but to really see big results like more leads, it can take around 6-12 months of steady work.

Can SEO actually help me get more leads?

Absolutely! SEO helps your site get found by the right people. By targeting the right keywords, improving your content, and making sure your site’s easy to use, SEO can drive more traffic to your site and lead to more inquiries and customers.

Maria Harutyunyan

Our blog covers a combination of industry trends and professional insights from behind-the-scenes experiences. We provide weekly updates on link building, content marketing, on-site and technical SEO, and more! Sign up for our newsletter and join our LinkedIn to be on top of industry trends!

Maria Harutyunyan
Our blog covers a combination of industry trends and professional insights from behind-the-scenes experiences dealing with every aspect of SEO. We provide weekly updates on topics such as link building, content marketing, on-site and technical SEO and more! Don’t miss any industry updates by signing up for our newsletter! You’ll also receive exclusive SEO strategies and learn about industry secrets like:

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