Project Overview
Franchise Clues is a franchising consultancy website designed to help individuals buying a franchise. It provides resources and personalized advice on how to find and purchase franchise units. The client partners with franchise brands that are looking for motivated and results-driven candidates ready to build their own businesses.
Goal
The client provided us with clear brand guidelines and a completely new website to promote their franchising consultation services. Our initial goal was to technically optimize the website for easy indexing. Next, we aimed to strategically develop content that addresses audience questions and concerns, ensuring it ranks for transactional keywords in top positions.
Solutions
We developed a content cluster plan with an optimal internal linking structure and secured high-quality backlinks for those pages. This strategic approach was designed to boost our rankings for keywords relevant to the franchising industry.
Silo Content Strategy
Page Structure and Internal Linking
High-Quality Backlinks
Since the start of the project, our link-building team has acquired 95 high-quality backlinks from relevant websites and blogs, with an average Domain Rating (DR) of 53. Our link-building campaigns targeted specialized authority sites, offering them the opportunity to place our links within their existing content in a relevant context, thereby adding a valuable resource for their audience.
Our strategy for building links was particularly successful, partly due to the strong internal linking within the same category. This arrangement facilitated the effective spread of "link juice" throughout our client’s site, significantly boosting its domain strength and visibility in search engine results.
Results
After publishing several industry pages, we observed a significant increase in traffic. Thanks to writing valuable content targeting the correct keywords, the website started receiving substantial organic traffic.
Most of the important keywords started ranking in the top 10 within several months of publishing the content. Given that the website is new and the financial industry is highly competitive, this is a significant achievement. The silo pages ranked quickly and have maintained their positions consistently for a year and a half since the initial batch of pages was published.
Through the successful execution of link-building campaigns over 17 months, we acquired 95 top-tier backlinks, with an average Domain Rating (DR) of 53. This effort boosted the website's DR from 0 to 10.
