Project Overview
Laserbody MD is a leading cosmetic dermatology clinic in Canada. It offers advanced treatments, such as laser hair removal, CoolSculpting, injectables, and skin and body treatments, to enhance confidence and well-being.
Goal
Laserbody MD’s primary objective was to establish itself as a leader in cosmetic dermatology. Their goal was to increase the website's organic traffic and leads for their advanced treatments. To achieve this, we focused on high-value keywords related to their services, creating detailed and clustered content.
Solutions
Service Page Optimization
We conducted in-depth research to identify high-conversion keywords for each service, optimizing existing pages and creating new ones where needed. For the existing pages, we did the following:
As a result, Laserbody MD now boasts an improved site navigation system. The traffic and leads of optimized and newly created service pages have significantly increased. This shows the success of the targeted keyword strategy and detailed service clusters.
Local Page Structure and Optimization
Laserbody MD operates seven locations in the GTA. We optimized the existing location pages and developed a strategy for creating service pages for each location. This approach included creating unique, location-specific content for each service, making sure they are relevant and visible in local search results.
As a result, the location pages now get significant traffic and engage users more effectively due to the local signals.
Technical Audits and Implementations
Our detailed technical audit identified several critical SEO issues, including canonical errors, broken links, 404 errors, internal links pointing to non-responsive pages and more. Following the implementation of technical fixes, Laserbody MD now has a technically healthy website.
Link Building
Our team created 168 high-quality backlinks from websites within relevant niches, including beauty, lifestyle, and mom-focused platforms. Our team made sure that the backlinks were natural and contextually appropriate. The average Domain Rating (DR) of referring websites was 45. As a result of this targeted link-building effort, Laserbody MD achieved a significant increase in its Domain Rating (DR), rising from 9 to 28.
Results
Initially, the website’s monthly organic traffic was 1,710 visitors. After executing targeted optimizations, including creating service clusters, optimizing existing pages and resolving technical issues, the organic traffic increased to 4,917 monthly visitors.
This 188% increase shows the success of the strategy, which included a well-planned link-building campaign and better visibility through newly created and optimized location and service pages.
Before implementing the SEO strategy, Laserbody MD had only 26 organic keywords ranking in the top 10 search results.
Our SEO strategy successfully increased the number of top-ranking keywords by 365%, reaching 121.
At the beginning of the project, Laserbody MD had a Domain Rating of just 9.
Through implementing a strategic link-building campaign that generated 168 high-quality backlinks, the Domain Rating increased by 211%, reaching 28.
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