Project Overview
Luxe Cosmetics sells beauty products for eyelash lifting, eyebrow lamination, hair growth, and nail care, designed to achieve salon-quality results at home.
Goal
Luxe Cosmetics aimed to increase its organic website traffic and boost sales through enhanced online visibility. Their goal was to establish the brand as the leading market provider of at-home beauty solutions, specifically focusing on the best eyelash lifting and eyebrow lamination products.
Solutions
To win the most important bottom-of-the-funnel keywords, such as "lash lift and tint," "brow lamination kit," and "lash lift kit," we took the following steps.
Product and Collection Pages Optimization
We conducted thorough keyword research to identify bottom-of-the-funnel keywords for each product and collection page. We then optimized these pages with target keywords. Additionally, we enhanced various elements, including product URLs, metadata, headings, and image alt texts, to improve search engine visibility and relevance.
Content Ideation and Creation
To promote each product that was crucial for the business, we created content clusters around it. We analyzed the beauty market to understand customers' most pressing questions about lash and brow lamination. Based on this research, we developed blog ideas to address customers' concerns. Each article targeted unique intent keywords and promoted Luxe Cosmetics solutions.
Also, we developed UX/UI concepts for the pages, integrating tables, graphs, comparison charts, videos, and banners to present the content visually.
Internal Linking Structure
We updated the internal linking structure of the product and blog pages to improve navigation and efficiently distribute link authority throughout the website. Each blog included a link to the relevant product page, creating a shorter and more straightforward customer journey.
Market Localization
Since Luxe Cosmetics has different subdomains and stores for various countries, we ensured each website targeted its specific market. We used the same strategy for each store to increase traffic generation, sales, and brand awareness.
Ongoing Technical Audits and Fixes
We performed regular technical audits of the website and made necessary adjustments to enhance its technical performance and ensure optimal functionality.
The critical aspect was ensuring each website ranks effectively in its target market without competing with other language-specific stores for the same terms.
High-Quality Backlinks
We executed a targeted link-building strategy to secure high-quality, niche-relevant backlinks from beauty websites and blogs. This was crucial for boosting the website’s domain authority and, consequently, the positions of competitive keywords.
Our efforts resulted in 185 backlinks from niche-related websites, with an impressive average Domain Rating (DR) of 43.
Results
Starting from the second month of implementing our SEO strategies, we observed a significant increase in organic traffic. Within just seven months, the website achieved an impressive 514% growth in organic traffic, driven by both product and blog pages.
We achieved a remarkable 1436% increase in the number of keywords ranking within the top 10 positions. Our keyword count improved from 92 to 1,413, demonstrating the success of our optimization strategies.
Within six months, the website’s Domain Rating (DR) increased from 10 to 49, marking a 390% growth. The acquisition of 168 high-quality, niche-relevant backlinks significantly boosted the website’s authority and credibility.
Due to our strategic approach and carefully executed plan, revenue increased by 116% within six months. This significant growth highlights the success of our efforts and demonstrates the strong demand for our products.
