Project Overview
OvoControl specializes in effective pigeon control solutions, offering innovative methods to manage and eliminate pigeon-related issues. The pigeon control program is ideal for larger industrial facilities and places where physical exclusion is impractical or cost-prohibitive. OvoControl stands out as The Humane Society’s #1 choice for pigeon control, endorsed for its effectiveness and safety.
Goal
The primary aim of the OvoControl team is to establish themselves as leaders in pigeon control solutions and significantly increase its organic website traffic.
Solutions
To reach our goal, we focused on the following keywords - "pigeon control" (target page: Homepage), "how to get rid of pigeons" (silo #1), "industrial bird control" (silo #2).
To improve rankings for the target keywords, we applied a silo content strategy by creating two authoritative guides that educate and engage their target audience. Additionally, we acquired high-quality, niche-relevant backlinks from authority websites and blogs (more step-by-step guide below.)
Silo Content Strategy
These guides follow a silo structure, organizing content into distinct sections dedicated to various aspects of pigeon control, thereby reinforcing the website's thematic coherence.
Internal Linking
Local and International Markets
To effectively target OvoControl's local market, we implemented a strategy that focused on creating geographic-specific content. This included developing dedicated pages for “Pigeon Control in Phoenix, Arizona” and “Pigeon Control in Las Vegas,” as well as blog posts that addressed pigeon control issues in Dubai and Singapore. The primary strategy behind creating these pages was to enhance local SEO and establish OvoControl’s presence in these key markets.
By targeting specific cities and regions, we aimed to rank higher in local search results, making it easier for potential customers in these areas to find our solution. The blog posts highlighting pigeon control problems in Dubai and Singapore attracted an international audience and demonstrated OvoControl’s effectiveness in diverse environments. This approach not only boosts organic traffic but also builds credibility and authority in the pigeon control niche, ultimately driving more inquiries and conversions for OvoControl.
Statistics Pages
We developed a strategic content plan focused on compiling comprehensive and accurate industry statistics and facts. These statistics pages served as valuable linkable assets, attracting organic backlinks and enhancing the website’s authority.
Ongoing Technical Audits and Fixes
We conducted regular technical SEO audits to thoroughly analyze the website’s performance and identify potential issues. Each audit produced a detailed action list of the technical issues that needed addressing. By systematically addressing these issues, we enhanced the website’s technical performance and ensured optimal functionality.
High-Quality Backlinks
We executed a targeted link-building strategy to acquire high-quality backlinks from relevant websites and blogs in the pest control niche.
Our link-building team successfully obtained 230 high-quality backlinks from authoritative sources, with an average Domain Rating (DR) of 46. We significantly enhanced domain authority and keyword rankings by emphasizing quality over quantity in link acquisition. The interconnectedness of pages ensures efficient link equity distribution across the website.
Results
Before implementing this strategy, the website was receiving approximately 2,486 monthly visitors. The impact of our strategy was evident within a short span, with organic traffic growing to 21,982 monthly visitors.
Before implementing our SEO strategies, only 158 organic keywords were in the top ten positions. Now, OvoControl holds a superior position with 1030 keywords, ranking among the top results for the target keywords and related search queries within the pigeon control niche. This boost in keyword visibility led to a significant increase in monthly traffic to the website.
Before implementing our strategic initiatives, OvoControl's website had a domain rating of 28. We executed link-building campaigns and acquired 230 high-quality backlinks from reputable domains, elevating the domain rating to 43. This improvement in domain authority solidifies OvoControl's reputation as a credible and authoritative source in pigeon control solutions.
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