Project Overview
SwissCubanCigars is the largest online retailer offering a large selection of premium, authentic Cuban cigars sourced directly from Cuba and verified for authenticity through official Habanos S.A. standards. Established in 2012 in Las Palmas, Spain, the company is dedicated to delivering the finest Cuban cigars worldwide.
Goal
The primary goal of SwissCubanCigars was to drive organic traffic to the website to increase its visibility and improve search engine rankings. The aim was to push product pages and blog guide pages to higher positions in organic search results.
Solutions
To achieve SwissCubanCigars's link-building objectives, we implemented a contextual niche edit strategy to acquire high-quality, relevant backlinks from authoritative sources. Here's how we executed this:
As a result of our link-building efforts, SwissCubanCigars increased its authority and credibility.
Results
Since 2020, we've been focused on growing our project's organic traffic by gaining high-quality backlinks. The website started with just 660 monthly visitors, but thanks to our strategies, that number jumped to 21,277 — a huge increase of 3124%.
The website made amazing progress in keyword rankings. Before starting the project, SwissCubanCigars was already ranking for 1,355 keywords. Due to our link building efforts, this number has now increased to 6,641 keywords in the top 10 positions — a huge increase of 390%.
The guide page climbed to 2nd position in search results, driving more organic traffic and increasing visibility for key search queries.
Starting with a Domain Rating (DR) of 38, we focused on securing 408 high-quality backlinks from relevant food and beverage sites. This strategy helped increase our DR to 46, showing a strong 21% increase.