We spotted a major gap in travel coverage: while countless articles rank the "best places to visit," no one was talking about how popular tourist destinations might be ruining travelers' sleep. By combining tourism data with wellness metrics, we created a first-of-its-kind study that revealed which famous vacation spots are actually nightmares for quality rest.
Our PR team analyzed the media and found no coverage linking tourist spots to sleep quality - a perfect media gap.
The story hit two trending topics: wellness tourism and sleep health.
We combined five key metrics (noise, hotel reviews, air quality, crowds, and nightlife) to build a compelling data story.
Our campaign idea came up from analyzing trending conversations across LinkedIn and marketing communities. We noticed marketing professionals actively sharing their remote work experiences but struggling to find reliable location-specific information. The intersection of remote work trends and marketing career needs gave us a unique angle that would naturally attract media and industry publications.
We analyzed social media conversations and industry forums to identify content gaps.
We combined the rising trend of remote work with marketing careers to find a unique untapped angle.
We backed up the idea by tracking engagement on similar content across platforms and researching key global marketing hubs.
Campaign Research
We analyzed what makes a destination perfect for marketing nomads:
We evaluated approximately 50 countries across multiple continents.
We created a composite scoring system that balanced professional opportunities with lifestyle factors such as income requirements, coworking spaces, cost of living, rent, safety, quality of life, etc.
We uncovered surprising insights, like how Spain offers 174 marketing conferences while India provides over 2,000 coworking spaces at the lowest living costs.
Results
Our unique analysis earned significant attention with backlinks from Financial Express, Digital Journal, and Marketing Directo.
Earn Impossible Backlinks Through Digital PR
Diversify your link profile
Build strong domain authority
Push keywords to higher positions to drive organic traffic
