We spotted a major gap in travel coverage: while countless articles rank the "best places to visit," no one was talking about how popular tourist destinations might be ruining travelers' sleep. By combining tourism data with wellness metrics, we created a first-of-its-kind study that revealed which famous vacation spots are actually nightmares for quality rest.
Our PR team analyzed the media and found no coverage linking tourist spots to sleep quality - a perfect media gap.
The story hit two trending topics: wellness tourism and sleep health.
We combined five key metrics (noise, hotel reviews, air quality, crowds, and nightlife) to build a compelling data story.
We noticed a gap in public knowledge around sexual health and wanted to understand what people were really curious about. By looking at search data, we found the questions people are too embarrassed to ask out loud.
Used Google search data to find the most common sex-related questions people ask online.
Highlighted the biggest areas of curiosity to show where sexual education might be falling short.
Campaign Research
We conducted an in-depth analysis of global Google search trends to uncover the most frequently searched questions about sex and answered them:
We identified the top sex-related queries worldwide using tools like Google Keyword Planner
Our team analyzed the monthly search volume data for each query over the past month to determine trends and patterns.
We found the most Googled question, “Why do people have sex?” received 270 million searches globally, followed closely by “Is sex good for you?” with 265 million searches.
Our experts then answered the most popular questions.
Results
The research generated significant media interest and brought more than 8 links, including Medium, Somerset Live and Askmen.
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