We spotted a major gap in travel coverage: while countless articles rank the "best places to visit," no one was talking about how popular tourist destinations might be ruining travelers' sleep. By combining tourism data with wellness metrics, we created a first-of-its-kind study that revealed which famous vacation spots are actually nightmares for quality rest.
Our PR team analyzed the media and found no coverage linking tourist spots to sleep quality - a perfect media gap.
The story hit two trending topics: wellness tourism and sleep health.
We combined five key metrics (noise, hotel reviews, air quality, crowds, and nightlife) to build a compelling data story.
Our research found an overlooked angle: Most media outlets constantly discuss individual celebrity wealth, missing the combined net worth of celebrity power couples. Through detailed financial analysis, we revealed which famous couples lead in total assets.
By monitoring the media, we revealed little to no coverage of couples' joint wealth.
Looking at what readers love most - celebrity stories and money talk - we knew combining them would hit big.
Our team studied Forbes billionaire lists and wealth reports and identified the key metrics: net worth, primary income sources including brand deals, investments, and properties.
By monitoring the media, we revealed little to no coverage of couples' joint wealth.
Looking at what readers love most - celebrity stories and money talk - we knew combining them would hit big
Our team studied Forbes billionaire lists and wealth reports and identified the key metrics: net worth, primary income sources including brand deals, investments, and properties.
Campaign Research
We analyzed the combined wealth and success of today's most talked-about celebrity couples.
Our PR team gathered a list of celebrity couples with individual and shared massive fan followings.
We calculated each person's net worth and their combined wealth as a couple.
Our team researched their primary income sources - entertainment careers and business ventures.
Results
Our study gained coverage across 45+ media outlets, including The Source, National World, Behind The Hedges, Black America Web, and other key entertainment platforms.
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