We spotted a major gap in travel coverage: while countless articles rank the "best places to visit," no one was talking about how popular tourist destinations might be ruining travelers' sleep. By combining tourism data with wellness metrics, we created a first-of-its-kind study that revealed which famous vacation spots are actually nightmares for quality rest.
Our PR team analyzed the media and found no coverage linking tourist spots to sleep quality - a perfect media gap.
The story hit two trending topics: wellness tourism and sleep health.
We combined five key metrics (noise, hotel reviews, air quality, crowds, and nightlife) to build a compelling data story.
We spotted an untapped media trend: while travel articles discuss scenic destinations, no one had explored which global cities deliver the most Instagrammable sunsets. By tracking sunset content online, we saw a chance to map and rank the cities with sunsets people most want to share on Instagram.
Our PR team discovered that while countless travelers chase the perfect sunset shot, no publication has ever analyzed which cities consistently deliver the most share-worthy sunset views.
The story brought together two powerful angles: the world's trending cities and their most Instagram-worthy sunsets.
We got the idea while scrolling Instagram, seeing how travelers obsessed over finding the perfect golden-hour shot.
Campaign Research
We dove deep into the data on global cities to discover where the most stunning sunsets happen.
Results
Our study secured extensive coverage in 25+ top media publications, including Forbes, Adventure On SI, MSN, and Elle.
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