We spotted a major gap in travel coverage: while countless articles rank the "best places to visit," no one was talking about how popular tourist destinations might be ruining travelers' sleep. By combining tourism data with wellness metrics, we created a first-of-its-kind study that revealed which famous vacation spots are actually nightmares for quality rest.
Our PR team analyzed the media and found no coverage linking tourist spots to sleep quality - a perfect media gap.
The story hit two trending topics: wellness tourism and sleep health.
We combined five key metrics (noise, hotel reviews, air quality, crowds, and nightlife) to build a compelling data story.
Our campaign idea came from observing the growing trend of remote work and digital nomading. We noticed many conversations in forums and on social media about the best locations to move to for remote work, and we decided to create a measurable ranking. We also identified a unique angle by focusing specifically on city centers, which are often the most appealing and busiest areas of cities.
We analysed remote work discussions on social media and forums to identify content gaps around business networking.
We combined the rising trend of remote work and the need for business communications after the covid era to find unique angles.
We backed up the idea by researching business hubs and remote work culture.
Campaign Research
We analyzed what makes a city center ideal for remote workers:
Our analysis covered the largest U.S. cities to identify the ten most expensive city centers for remote work.
We evaluated variables that would have an impact on remote work, such as population size, the number of co-working spaces and cafes per capita, internet speed, average monthly rent in city centers, hourly desk costs, and meal and coffee prices.
Our team then created a custom index considering all the factors which allowed us to rank the cities accordingly.
Results
Our analysis was featured in 15+ major publications such as Yahoo, Digital Journal, Statesman, The Manual etc.
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