We spotted a major gap in travel coverage: while countless articles rank the "best places to visit," no one was talking about how popular tourist destinations might be ruining travelers' sleep. By combining tourism data with wellness metrics, we created a first-of-its-kind study that revealed which famous vacation spots are actually nightmares for quality rest.
Our PR team analyzed the media and found no coverage linking tourist spots to sleep quality - a perfect media gap.
The story hit two trending topics: wellness tourism and sleep health.
We combined five key metrics (noise, hotel reviews, air quality, crowds, and nightlife) to build a compelling data story.
Our team noticed the increasing media coverage of LGBTQ+-related topics, particularly inclusivity and cross-cultural references. We decided to bring a unique perspective to the topic by exposing the best party destinations for the LGBTQ+ community. To achieve this, our team developed a first-of-its-kind, data-driven framework that provides an accurate picture of the most inclusive party cities worldwide.
We noticed a surge in media coverage around LGBTQ+ inclusivity and safety.
Instead of relying on generic topics, we focused on creating a unique angle of LGBTQ+ inclusivity, analyzing different party destinations.
Our findings uncovered major differences among cities worldwide, generating significant media coverage and interest from the LGBTQ+ community.
Campaign Research
Our team concluded the study with a clear data-driven methodology:
We analyzed global LGBTQ+ party destinations for 2024 by focusing on key metrics such as safety scores, LGBTQ+ friendliness, average drink price, the number of gay clubs and bars, and average closing times.
These metrics were sourced from reliable platforms, including Numbeo, TripAdvisor, and Yelp.
We then integrated these data points into a composite score, highlighting the top cities that offer the best nightlife experiences for the LGBTQ+ community.
Results
Our research has been featured in over 10 media outlets, including reputable sources like MSN, Yahoo Lifestyle, and Travel Noire.
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