We spotted a major gap in travel coverage: while countless articles rank the "best places to visit," no one was talking about how popular tourist destinations might be ruining travelers' sleep. By combining tourism data with wellness metrics, we created a first-of-its-kind study that revealed which famous vacation spots are actually nightmares for quality rest.
Our PR team analyzed the media and found no coverage linking tourist spots to sleep quality - a perfect media gap.
The story hit two trending topics: wellness tourism and sleep health.
We combined five key metrics (noise, hotel reviews, air quality, crowds, and nightlife) to build a compelling data story.
During peak summer coverage, when media outlets saturated readers with typical "Best Beaches" and "Must-Visit Destinations" stories, we identified an untapped opportunity. Instead of publishing another generic beach ranking, we focused on providing valuable insights for travelers interested in clothing-optional beaches and skinny-dipping spots.
Our PR team monitored summer travel coverage and found less than 2% of beach content addressed nudist destinations.
Our analysis showed that most beach rankings lacked key safety and environmental quality metrics that travelers needed for informed decisions.
Cross-referencing the top 50 beach articles against search data showed that mainstream travel media rarely covered the most nudist destinations people searched for.
Campaign Research
We conducted an analysis to identify and rank the world's best nudist beaches:
Our team analyzed more than 100 beaches globally to identify those having a nudist option.
Each beach was ranked using key metrics: safety index, average sunshine hours, summer water temperature, Blue Flag status, and popularity on Google.
Data was pulled from authoritative sources, including Numbeo, Weather.com, the official Blue Flag website, and Google.
Results
Our research earned coverage across 32+ media outlets, including Travel Noire, Travel Weekly, Travel Pulse, and Nine.com.au.
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