We spotted a major gap in travel coverage: while countless articles rank the "best places to visit," no one was talking about how popular tourist destinations might be ruining travelers' sleep. By combining tourism data with wellness metrics, we created a first-of-its-kind study that revealed which famous vacation spots are actually nightmares for quality rest.
Our PR team analyzed the media and found no coverage linking tourist spots to sleep quality - a perfect media gap.
The story hit two trending topics: wellness tourism and sleep health.
We combined five key metrics (noise, hotel reviews, air quality, crowds, and nightlife) to build a compelling data story.
Through media monitoring and entertainment news analysis, we spotted significant engagement around celebrity property purchases in news outlets. Tracking journalist reporting patterns revealed that while individual luxury home acquisitions were pretty excessively talked about, there was an opportunity to create a comprehensive story about celebrity real estate.
Regular analysis of entertainment media coverage showed consistent reader interest in luxury real estate content, particularly when featuring celebrities.
Our ongoing monitoring of news cycles identified that most of the coverage focused only on individual purchases.
Preliminary media research indicated strong audience engagement with both property values and unique architectural features of celebrity homes.
Campaign Research
The research examined key aspects of celebrity property ownership through detailed data collection from multiple sources.
We gathered verified property records, sales data, and real estate listings to assess both the financial value and physical features of each home.
Our research team compiled historical purchase data by tracking past real estate purchases and documented celebrity ownership changes.
We cross-referenced celebrity net worths with confirmed home purchase prices to identify the most expensive celebrity houses.
Results
Our study brought us over 20 backlinks, including Finance Yahoo, AOL, and The Source.
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