We spotted a major gap in travel coverage: while countless articles rank the "best places to visit," no one was talking about how popular tourist destinations might be ruining travelers' sleep. By combining tourism data with wellness metrics, we created a first-of-its-kind study that revealed which famous vacation spots are actually nightmares for quality rest.
Our PR team analyzed the media and found no coverage linking tourist spots to sleep quality - a perfect media gap.
The story hit two trending topics: wellness tourism and sleep health.
We combined five key metrics (noise, hotel reviews, air quality, crowds, and nightlife) to build a compelling data story.
We capitalized on perfect timing: Following the massive success of the Barbie movie, we noticed an unexpected trend emerging - "Barbie Botox" taking over TikTok. While everyone was talking about the film's cultural impact, we saw an opportunity to reveal how it was transforming beauty trends in real time.
Our social monitoring caught the rapid rise of #BarbieBotox views and engagement on social media.
The trend combined viral TikTok beauty content with the summer's biggest movie.
We analyzed multiple beauty trend hashtags to contextualize Barbie Botox's popularity and create a reactive PR piece.
Campaign Research
We analyzed TikTok's beauty trend landscape to see exactly how popular the “Barbie Botox” trend is and to show the rapid obsession among people:
We tracked the view counts and hashtag frequency for major beauty trends.
We compared "Barbie Botox" against other viral trends to show the rising popularity.
We monitored daily hashtag mentions to reveal that "Barbie Botox" generated over 50 million views on the platform, demonstrating its viral growth compared to other beauty trends.
Results
Our study was featured across 38+ media outlets, with coverage in IOL, Professional Beauty, and MSN.
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