We spotted a major gap in travel coverage: while countless articles rank the "best places to visit," no one was talking about how popular tourist destinations might be ruining travelers' sleep. By combining tourism data with wellness metrics, we created a first-of-its-kind study that revealed which famous vacation spots are actually nightmares for quality rest.
Our PR team analyzed the media and found no coverage linking tourist spots to sleep quality - a perfect media gap.
The story hit two trending topics: wellness tourism and sleep health.
We combined five key metrics (noise, hotel reviews, air quality, crowds, and nightlife) to build a compelling data story.
Our PR team quickly noticed the viral discussions around Prince Charles’ coronation. Many journalists covered the topic of the associated costs but there was no analysis on what £100 million could cover in economic and social spheres. Our idea brought together key UK social issues, exploring alternative uses of funds.
We focused on covering the UK’s trendiest news and uncovered controversies related to the coronation.
The idea explored the complaints about lavish spending and put forward data-based answers about the coronation’s budget.
Our idea addressed both a viral topic of Prince Charles’ coronation and major social and economic issues in the UK.
Campaign Research
The research profiled the UK’s crucial economic challenges and calculated how coronation’s money could’ve improved each of the key economic and social spheres.
We analyzed transportation, renewable energy, affordable housing, and other crucial factors, outlining the alternative spending of £100 million paid for the coronation.
Our team calculated the potential impact for each sphere, showing exactly where the money would go and who would benefit from it.
The research raised awareness about social and economic issues in the UK that need attention and financing.
Results
Our study brought us 24 backlinks, including Metro UK, The Scotsman, and Capital Monitor.
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