We spotted a major gap in travel coverage: while countless articles rank the "best places to visit," no one was talking about how popular tourist destinations might be ruining travelers' sleep. By combining tourism data with wellness metrics, we created a first-of-its-kind study that revealed which famous vacation spots are actually nightmares for quality rest.
Our PR team analyzed the media and found no coverage linking tourist spots to sleep quality - a perfect media gap.
The story hit two trending topics: wellness tourism and sleep health.
We combined five key metrics (noise, hotel reviews, air quality, crowds, and nightlife) to build a compelling data story.
Tracking beauty conversations online, we saw a clear trend: Whenever a celebrity shared their skincare routine or mentioned a specific treatment, search interest increased quickly. Yet most beauty coverage still focuses on product reviews rather than the treatments people are curious about.
Our PR team monitored Reddit threads and Instagram comments and found users consistently asking, "What treatment did [celebrity] get?"
Our analysis showed that treatment-related posts received five times more engagement than regular beauty content, yet they made up only a small fraction of coverage.
When comparing media coverage to search trends, we discovered that beauty publications rarely detailed the most searched-for celebrity treatments.
Campaign Research
We looked at real data to reveal which celebrity treatments shape beauty trends.
We counted how many times each treatment appeared in celebrity posts and interviews, tracking which stars actually confirmed using them.
We checked prices at 35 top clinics across the country to find out what these treatments really cost.
We pulled search data showing how many people looked up each treatment every month.
Results
Our findings earned coverage across 32+ major outlets, including GRAZIA, NewBeauty, HIGHXTAR, and Reality Titbit.
Earn Impossible Backlinks Through Digital PR
Diversify your link profile
Build strong domain authority
Push keywords to higher positions to drive organic traffic
