We spotted a major gap in travel coverage: while countless articles rank the "best places to visit," no one was talking about how popular tourist destinations might be ruining travelers' sleep. By combining tourism data with wellness metrics, we created a first-of-its-kind study that revealed which famous vacation spots are actually nightmares for quality rest.
Our PR team analyzed the media and found no coverage linking tourist spots to sleep quality - a perfect media gap.
The story hit two trending topics: wellness tourism and sleep health.
We combined five key metrics (noise, hotel reviews, air quality, crowds, and nightlife) to build a compelling data story.
Our Digital PR team spotted the rising trend of work-from-home opportunities across the US. While everyone discussed remote work, no one had tracked which states were most actively pursuing these remote jobs. By mapping job searches, we revealed where Americans most desire digital work.
We observed the growing momentum of work-from-home opportunities across different states.
Our team uncovered that no publication analyzed how eagerly states were hunting for remote jobs.
The story had compelling potential, connecting two powerful narratives: remote work trends and state-by-state job search dynamics.
Campaign Research
We analyzed job search data to pinpoint where remote work was most in demand across the US.
We examined search volumes across all 50 states, tracking digital job trends.
Our team developed an index measuring each state's remote job interest.
We discovered that Texas leads with 167,000 remote job searches, and 55 out of 1,000 residents seek digital roles.
Results
Our study landed coverage in 19+ media outlets, including Times-Tribune, News Journal, Telegraph Herald, etc.
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