We spotted a major gap in travel coverage: while countless articles rank the "best places to visit," no one was talking about how popular tourist destinations might be ruining travelers' sleep. By combining tourism data with wellness metrics, we created a first-of-its-kind study that revealed which famous vacation spots are actually nightmares for quality rest.
Our team observed a growing trend in the entertainment industry: celebrities are increasingly using their influence to launch businesses. Our market research discovered that the media often focuses on celebrities' net worth, with little to no coverage of their entrepreneurial success. This gap offered a unique digital PR opportunity. By analyzing revenue data alongside public interest metrics, we developed a compelling campaign highlighting "The Most Successful Celebrity Businesses," providing media outlets with a fresh, data-driven perspective on celebrity entrepreneurship.
In the research process, we revealed the top-ranked celebrity businesses and examined the trends contributing to their success.
Our study secured coverage in 20+ major media outlets, including Quartz, MSN, and Prestige Magazine.
