We spotted a major gap in travel coverage: while countless articles rank the "best places to visit," no one was talking about how popular tourist destinations might be ruining travelers' sleep. By combining tourism data with wellness metrics, we created a first-of-its-kind study that revealed which famous vacation spots are actually nightmares for quality rest.
Our PR team analyzed the media and found no coverage linking tourist spots to sleep quality - a perfect media gap.
The story hit two trending topics: wellness tourism and sleep health.
We combined five key metrics (noise, hotel reviews, air quality, crowds, and nightlife) to build a compelling data story.
While tracking rental market news, we found coverage missing an important angle: Media outlets report extensively on record-high rents but overlook a crucial metric - which cities give renters the least living space for their money.
Our PR team discovered that major housing reports consistently miss the important angle - none of them rank cities by what renters pay per square foot.
We spotted an overlooked way to show the housing crisis - what each square foot really costs renters across cities.
After seeing endless headlines about "Most Expensive Cities for Renting," we realized monthly rent prices leave out what matters most: cost per square foot.
Campaign Research
We analyzed housing market data to find U.S. cities' true cost of living space.
Our team gathered rental prices and apartment sizes from thousands of listings across major U.S. cities.
We looked at each city's building density and available housing supply to understand space limitations.
We compared rent costs against living space to rank which cities charge the most per square foot.
Results
Our study got noticed: 21+ news outlets picked up the story, including GoBankingRates, AOL Finance, Yahoo Finance, and MSN Money.
Earn Impossible Backlinks Through Digital PR
Diversify your link profile
Build strong domain authority
Push keywords to higher positions to drive organic traffic
