We spotted a major gap in travel coverage: while countless articles rank the "best places to visit," no one was talking about how popular tourist destinations might be ruining travelers' sleep. By combining tourism data with wellness metrics, we created a first-of-its-kind study that revealed which famous vacation spots are actually nightmares for quality rest.
Our PR team analyzed the media and found no coverage linking tourist spots to sleep quality - a perfect media gap.
The story hit two trending topics: wellness tourism and sleep health.
We combined five key metrics (noise, hotel reviews, air quality, crowds, and nightlife) to build a compelling data story.
While the media constantly reports on the "most visited cities" based on total visitor numbers, no one examined the actual tourist density these destinations face. By calculating visitors per square kilometer, we created a unique study that exposed which famous cities truly squeeze the most tourists into each kilometer of urban space.
Our team analyzed travel media coverage and found that traditional tourism rankings were missing a crucial perspective - how many visitors are packed into each square kilometer of city space.
The story tapped into growing global discussions about over-tourism from a fresh angle.
We combined three key metrics (annual visitors, city area, and local population) to show the real tourist density in popular destinations.
Campaign Research
We analyzed tourist density patterns across the world's most visited cities in 2023.
We identified 26 major tourist destinations with varying sizes and populations for comparison.
We calculated visitor density by combining annual tourist numbers with each city's geographic area.
Our team added population data to reveal the tourist-to-local ratio for each destination.
Results
Our research was featured across 148+ media outlets, including MSN, TimeOut UK, and Express UK.
Earn Impossible Backlinks Through Digital PR
Diversify your link profile
Build strong domain authority
Push keywords to higher positions to drive organic traffic
