We spotted a major gap in travel coverage: while countless articles rank the "best places to visit," no one was talking about how popular tourist destinations might be ruining travelers' sleep. By combining tourism data with wellness metrics, we created a first-of-its-kind study that revealed which famous vacation spots are actually nightmares for quality rest.
Our PR team analyzed the media and found no coverage linking tourist spots to sleep quality - a perfect media gap.
The story hit two trending topics: wellness tourism and sleep health.
We combined five key metrics (noise, hotel reviews, air quality, crowds, and nightlife) to build a compelling data story.
By analyzing global technology coverage and economic reporting, our team identified a significant gap in how AI development was portrayed across different nations. While individual countries' achievements in AI were occasionally highlighted, the competitive landscape of artificial intelligence worldwide wasn’t described in the media.
Our review of global technology news revealed that readers consistently engaged with content about international AI competition.
Through examination of data sources, we discovered that while the media frequently discussed AI progress, there was limited coverage connecting multiple indicators like private investment, startup ecosystems, and workforce development.
The PR team discovered that audiences were especially interested in stories about global competition in technology, making a worldwide AI leadership ranking particularly appealing.
Campaign Research
The campaign investigated global AI advancement through comprehensive data analysis from authoritative technology and economic databases.
We collected investment data spanning the last decade, focusing on private funding rounds and corporate AI initiatives to establish a clear financial picture of each country's AI development.
Our analysis team examined workforce statistics, tracking AI-specific roles across major tech hubs, and documenting the concentration of AI specialists in different regions.
We cross-referenced AI startups with their funding to identify which countries are most effectively turning technological innovation into market success.
Results
Our campaign brought us 75 backlinks, including Digital Journal and Enterprise Times.
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