We spotted a major gap in travel coverage: while countless articles rank the "best places to visit," no one was talking about how popular tourist destinations might be ruining travelers' sleep. By combining tourism data with wellness metrics, we created a first-of-its-kind study that revealed which famous vacation spots are actually nightmares for quality rest.
Our PR team analyzed the media and found no coverage linking tourist spots to sleep quality - a perfect media gap.
The story hit two trending topics: wellness tourism and sleep health.
We combined five key metrics (noise, hotel reviews, air quality, crowds, and nightlife) to build a compelling data story.
The campaign concept came from observing the growing trend of people using OnlyFans to earn more money and as an alternative revenue stream. We also saw news that there are several celebrities that were on OnlyFans. We figured that combining 2 trending topics would be a potentially good campaign:
While OnlyFans had become a significant platform for content monetization, there was limited comprehensive data about celebrities on the platform and their earnings.
The intersection of celebrities and a platform like OnlyFans presented a unique angle for media coverage.
Public interest in celebrity earnings and platform success stories suggested strong potential for media engagement.
Campaign Research
We conducted detailed research to analyze celebrity performance on OnlyFans:
Our analysis included data points for 10 high-profile celebrities on the platform.
We evaluated multiple key metrics for each celebrity such as: estimated total earnings, current monthly earnings, account status (active/inactive), monthly Google search volume.
Data was collected from authoritative sources including:
Results
The study successfully secured 11+ backlinks from high authority websites, including IB Times and INKL
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