We spotted a major gap in travel coverage: while countless articles rank the "best places to visit," no one was talking about how popular tourist destinations might be ruining travelers' sleep. By combining tourism data with wellness metrics, we created a first-of-its-kind study that revealed which famous vacation spots are actually nightmares for quality rest.
Our PR team analyzed the media and found no coverage linking tourist spots to sleep quality - a perfect media gap.
The story hit two trending topics: wellness tourism and sleep health.
We combined five key metrics (noise, hotel reviews, air quality, crowds, and nightlife) to build a compelling data story.
Looking at online safety coverage, we found that romance scams hit some US states much harder than others. No one had told the full story of which states faced the biggest risks and losses from online dating fraud.
Media analysis showed frequent coverage of individual scam cases, but no outlets had connected the dots to reveal state-level trends, making it a key story to tell.
The study of catfishing conversations online showed that many people wanted to learn how to spot fake profiles, especially in states with more victims.
The emergence of high-profile romance scam documentaries and TV shows indicated growing mainstream interest in this topic, suggesting perfect timing for a data-driven investigation.
Campaign Research
The research analyzed catfishing and romance scam patterns across US states, using official data and search trends.
We collected FBI crime reports, financial loss data, and victim demographics to identify the most affected states and total monetary damages.
Our team tracked Google search volumes for catfishing-related queries to understand public awareness and concerns in different regions.
Our research process revealed interesting seasonal patterns in romance scam reports, with peaks around Valentine's Day and major holidays, adding a timely angle to the story.
Results
Our study earned over 40 links, including Yahoo!News and KTLA5.
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