We spotted a major gap in travel coverage: while countless articles rank the "best places to visit," no one was talking about how popular tourist destinations might be ruining travelers' sleep. By combining tourism data with wellness metrics, we created a first-of-its-kind study that revealed which famous vacation spots are actually nightmares for quality rest.
Our PR team analyzed the media and found no coverage linking tourist spots to sleep quality - a perfect media gap.
The story hit two trending topics: wellness tourism and sleep health.
We combined five key metrics (noise, hotel reviews, air quality, crowds, and nightlife) to build a compelling data story.
We spotted a timely media opportunity: During the much-anticipated release of Google's Bard AI, our team decided to take a different approach. While most tech journalists rushed to test its capabilities, we were curious about something more essential: how would Bard identify itself?
Our team spotted that while everyone tested what Bard could do, nobody asked what Bard claimed to be.
We recognized immediate news potential when Bard gave conflicting answers about its core technology (GPT-3, LaMDA) within the first few test conversations.
The timing couldn't have been better - AI was trending worldwide, and tech media was hungry for fresh angles on chatbot developments.
Campaign Research
Our team put our ideas into motion immediately after Bard went live to the public.
Within the first hour of Bard's release, our team conducted intensive testing, asking Bard direct questions about its technology base.
We captured clear screenshots every time Bard switched between claiming GPT-3 and LaMDA origins.
Before other media outlets finished their basic Bard reviews, we had packaged a breaking story about its identity.
Results
Our findings made headlines across 38+ media platforms, with major coverage in Business Insider, MSN, and Android Authority.
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