We spotted a major gap in travel coverage: while countless articles rank the "best places to visit," no one was talking about how popular tourist destinations might be ruining travelers' sleep. By combining tourism data with wellness metrics, we created a first-of-its-kind study that revealed which famous vacation spots are actually nightmares for quality rest.
Our PR team analyzed the media and found no coverage linking tourist spots to sleep quality - a perfect media gap.
The story hit two trending topics: wellness tourism and sleep health.
We combined five key metrics (noise, hotel reviews, air quality, crowds, and nightlife) to build a compelling data story.
We found interesting data about hotels and Airbnb price comparisons: many travel articles are focused on cheap and affordable options, but very few compared Airbnb and hotel prices on a case-to-case basis. Our team focused on European capitals, creating an innovative study that compared these options across many cities.
Our PR team analyzed travel articles about affordable traveling and looked for information gaps related to vacation costs.
The campaign explored two trending topics: traveling destinations and affordability.
We combined three key metrics (destination popularity, hotel pricing, and Airbnb pricing) to show which options are more affordable and in which cities.
Campaign Research
Our research team focused on Airbnb and hotel costs to identify the most affordable options.
We analyzed over 20 European capitals to identify the cheapest and the most expensive ones.
Our research team combined room prices, breakfast, and additional costs related to hotel stays and compared them to Airbnb pricing.
We matched prices with popularity, highlighting the most affordable options.
Results
Our study was covered by 24+ top media publications, including The Daily Post, Travel off Path, and As.com.
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