We spotted a major gap in travel coverage: while countless articles rank the "best places to visit," no one was talking about how popular tourist destinations might be ruining travelers' sleep. By combining tourism data with wellness metrics, we created a first-of-its-kind study that revealed which famous vacation spots are actually nightmares for quality rest.
Our PR team analyzed the media and found no coverage linking tourist spots to sleep quality - a perfect media gap.
The story hit two trending topics: wellness tourism and sleep health.
We combined five key metrics (noise, hotel reviews, air quality, crowds, and nightlife) to build a compelling data story.
We spotted a major gap in travel coverage: while countless articles rank the "best places to visit," no one was talking about how popular tourist destinations might be ruining travelers' sleep. By combining tourism data with wellness metrics, we created a first-of-its-kind study that revealed which famous vacation spots are actually nightmares for quality rest.
Our PR team analyzed the media and found no coverage linking tourist spots to sleep quality - a perfect media gap.
The story hit two trending topics: wellness tourism and sleep health.
We combined five key metrics (noise, hotel reviews, air quality, crowds, and nightlife) to build a compelling data story.
Campaign Research
We dug deep into the data to expose the real story behind those "perfect" vacation spots.
We analyzed 100,000+ hotel reviews to expose which tourist spots are wrecking visitors' sleep.
Our research team combined official noise, air quality, and tourism data to create the first-ever "vacation sleep score."
We matched crowd sizes with nightclub hours to show which hotspots are the worst for the rest.
Results
Our study landed huge coverage: 72+ top media publications, including Forbes, MSN, The Manual, and Study Finds.
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