Project Overview
Bed Kingdom is a premier retailer specializing in bedroom furniture and accessories. They offer a wide range of high-quality beds, mattresses, and home decor items.
Goal
Bed Kingdom aimed to boost its online visibility and attract more traffic to its adult and kid's bed collection pages. To achieve this, we planned to create specific collection pages and blog content that would help them rank higher in searches and bring in more organic traffic.
Solutions
Our team crated fresh content for the Bed Kingdom website and optimized the Kids' and Adults' collection pages. We prioritized improving the website's user experience to ensure easy navigation for visitors. Additionally, we addressed technical issues to improve the website's accessibility to search engines.
Content Creation and Optimization
Internal Linking Structure
We changed the internal linking structure of the collection pages to enhance navigation and efficiently distribute link authority throughout the website.
Ongoing Technical Audits and Fixes
We conducted regular technical audits of the website and implemented necessary fixes to enhance its technical performance and ensure optimal functionality.
High-Quality Backlinks
We implemented proven link-building strategies, including niche edits, to acquire high-quality, relevant backlinks that boosted the rankings of both new and existing pages. The link-building efforts improved the overall website's authority and contributed to securing high rankings for target keywords
Results
Following the implementation of our link-building and on-site strategies, we observed immediate traffic growth. Over a span of 17 months, the website experienced a 214% increase in organic traffic, surging from 44,000 monthly organic visits in December 2022 to 138,000 in May 2024.
The website's organic keyword positions showed significant improvement, starting with 2,681 keywords in the top 10 positions in December 2022 and increasing to 7,238 keywords in May 2024. This marks a substantial increase of 170%.
Bed Kingdom currently ranks within the top 3 positions for target keywords related to various types of kids' beds and adult beds pages.
Within the same timeframe, the website's Domain Rating (DR) increased from 35 to 50, marking a 43% growth. This notable enhancement in authority and credibility was made possible by the acquisition of 650 backlinks.
.png)
