Project Overview
The Oliver Gal Artist Co. is a growing art and lifestyle brand in South Florida. It was created to capture life's most haute moments, avant-garde objects, and splendid lifestyles in art and other products. The company specializes in original artwork, prints, and décor items that bring color and contemporary style to homes.
Goal
Oliver Gal’s main goal was to position itself as a top brand in modern art and home décor while increasing organic traffic and sales. To make this happen, we focused on relevant, high-intent, transactional keywords targeting art enthusiasts, interior designers, and homeowners with a focus on style.
Solutions
Collection Page Creation and Optimization
We conducted thorough research to identify over 1,500 unique angles targeting bottom-of-the-funnel keywords with high conversion potential. This included specific art styles, themes, and highly niche categories. Based on this data, we created and launched new collection pages with relevant and engaging content while also improving the existing collection pages.
To improve search engine visibility, we optimized each page’s URLs, design, metadata, headings, and image alt texts. We implemented a silo-style URL structure, grouping related products, subcategories, and content. This made the site’s hierarchy clearer for search engines, improved crawl efficiency, and supported targeted keywords for stronger SEO performance.
Internal Linking
We created an organized internal linking structure for the collection pages, making sure each category connects to relevant pages. This included updating breadcrumbs to clarify the site’s hierarchy and navigation. As a result, both users and search engines can access and index content more effectively, leading to:
Ongoing Technical Audits and Fixes
We performed regular technical SEO audits to evaluate the website’s performance and identify any issues impacting its functionality. Each audit provided a detailed list of technical problems that needed attention. By addressing these issues step by step, we improved the website’s technical performance, leading to better search engine rankings and a smoother user experience.
Results
When we began in September 2023, the website’s monthly organic traffic was 11,059. Through on-page optimizations, creating strategic content, and improving the site structure, traffic increased continuously and now exceeds 27,246 monthly visitors. This marks a 146% growth, attracting a much larger audience to the site.
Below is a screenshot from Ahrefs showcasing the rise in organic traffic. The orange line on the chart shows consistent growth, highlighting increased visibility and user engagement over time.
Top Pages
This Ahrefs report highlights Oliver Gal’s top-performing pages and their highest-ranking keywords, each with monthly search volumes. For example, the bath-art collection holds the #3 position for “bathroom wall art” (7.8K volume), while large-abstract-art ranks #4 for “large wall art” (14K volume). Other high-performance keywords are “dining room wall art” (#2), “fashion art” (#1), and “pink wall art” (#3). Ranking for these high-intent keywords has allowed Oliver Gal to attract a wide and engaged audience searching for unique wall décor, driving organic traffic growth and improving the brand’s visibility in modern art.
At the start, only 2,596 keywords ranked in the top 10 search results. After implementing our SEO strategy, this number grew to 3,163 - a 23% increase. This growth has significantly improved Oliver Gal’s visibility in search results and expanded its reach to potential customers looking for modern art and home décor.
Abstract Collection Keyword Breakdown
This screenshot from Ahrefs shows how Oliver Gal’s abstract collection pages are ranking for high-volume, high-intent keywords like “large wall art,” “abstract wall art,” and “black and gold art.” These keywords attract thousands of monthly searches, making them essential for getting targeted traffic and inreasing conversions.
For example, the “large abstract art” collection page alone generates over 2,900 monthly visits and ranks #4 for “large wall art” (14K monthly volume). By having visibility for such searches, Oliver Gal gets the significant share of customers actively looking for art pieces, which shows the success of our SEO strategy in increasing brand awareness and driving revenue growth.
