264% Boost in SEO Organic Traffic for Deluxe Holiday Homes

Product and Collection Page Optimization

We conducted comprehensive research to identify high-conversion, bottom-of-the-funnel keywords for each product and property listing page, ensuring we targeted terms that drive booking intent. We then developed tailored content focused on these keywords and optimized critical elements such as URLs, metadata, headings, and image alt texts to maximize search engine visibility. 

With this strategy, we worked on category pages organized by cities, areas, buildings, and bedroom sizes. We added internal links to the relevant city, area, and building pages corresponding to each specific apartment from the property cards on these category pages. 

As a result, we had an enhanced site navigation and user experience and strengthened internal linking.

Homepage Optimization

We implemented a comprehensive homepage optimization strategy to improve user engagement and search engine visibility. The homepage was redesigned to highlight key features, including popular vacation properties and destinations, while improving navigation and load speed. We also optimized the metadata, headings, and content structure to strategically target high-conversion keywords. As a result, the homepage now serves as a more compelling entry point, driving increased traffic and conversions across the site while improving overall user experience.

Creation of Targeted Landing Pages

As part of our strategy to target specific audiences and improve search visibility, we developed two dedicated landing pages. The first page, ‘Property Management Services in Dubai,’ focuses on providing comprehensive property management solutions, including marketing, tenant screening, leasing, and maintenance for short- and long-term rentals. These landing pages showcase Deluxe Holidays Home’s full-service capabilities and aim to attract property owners seeking professional, hands-off management services for their vacation rentals and investment properties.

The second page, ‘Airbnb Management Company in the UAE,’ was designed to highlight Deluxe Holidays Home’s expertise in managing short-term rental properties through platforms like Airbnb, offering tailored services such as listing optimization, guest communication, and property maintenance. 

Multilingual Expansion: Russian and Arabic

We introduced multilingual support to extend the website’s reach to a broader, international audience, translating key pages into Russian and Arabic. This move targeted non-English-speaking travelers, particularly from high-potential markets in Russia and the Middle East. By offering content in these languages, we significantly expanded the website’s organic reach and improved accessibility for international users, increasing traffic and engagement from these regions.

Migration, Ongoing Technical Audits, and Fixes

We assisted Deluxe Holiday Homes with the seamless migration of their website, ensuring that all elements were properly transferred without affecting performance or rankings. Following the migration, we performed ongoing technical audits to evaluate the website’s performance and uncover any issues impacting its functionality. Each audit resulted in a detailed list of technical adjustments that were addressed to enhance the site’s overall performance. We significantly improved search engine rankings and user experience by systematically resolving these issues, ensuring optimal post-migration functionality.

High-Quality Backlinks

We implemented a targeted link-building strategy to acquire high-quality, niche-relevant backlinks from travel and hospitality websites and blogs. This approach was crucial for enhancing the domain authority of the Deluxe Holiday Homes website and boosting search engine rankings, particularly for competitive keywords in the luxury vacation rental market.

Our link-building efforts secured 125 high-quality backlinks from niche-relevant websites and blogs, with an average Domain Rating (DR) - 48.

Traffic growth became evident in the months following the successful migration and comprehensive SEO strategy implementation. Before the migration, the monthly organic traffic was 2,489.

After executing strategic optimizations, including creating new targeted landing pages, optimizing existing pages for better keyword relevance, and implementing technical improvements, the organic traffic surged to 9,061, marking an impressive 264% increase. These efforts, combined with a well-planned link-building campaign and the enhanced visibility provided by new and optimized pages, significantly expanded the website’s reach, attracting a much larger audience to Deluxe Holidays Home.

Before working on the project, Deluxe Holidays Home had 190 organic keywords ranking in search results.

Following the implementation of our comprehensive SEO strategy, which included migrating the website, creating new targeted pages, and optimizing existing content for relevant keywords, the keyword count has risen to 900. This 374% increase in keyword visibility has significantly enhanced the site’s presence across search engines.

Before the migration, the Deluxe Holidays Home website had a Domain Rating of 30.

Following the successful migration and the implementation of targeted SEO strategies, including technical optimization and a well-structured link-building campaign, the Domain Rating increased to 33, representing a 10% improvement. This growth was achieved by acquiring high-quality, niche-relevant backlinks from authoritative travel and real estate websites, which helped to enhance the site’s authority and credibility within the luxury vacation rental market.