Project Overview
Dr.Ganja is an online store that offers hemp products, including CBD, THCA, and Delta 8 items. Their selection includes flowers, edibles, vapes, and wellness products, all lab-tested and compliant with legal THC limits.
Goal
Dr. Ganja wanted to improve keyword rankings, increase organic traffic, and position the brand as a trusted source for hemp products. The goal of the project was to create a strong backlink profile with high-quality, niche-relevant backlinks.
Solutions
Link Insertions
We focused on getting high-quality links from niche-relevant websites. The process started with identifying authoritative sites in the hemp and wellness industry. We reached out to the website owners with simple requests to add links to Dr.Ganja’s product or category pages in their articles. Once approved, the links were placed within existing content, ensuring they appeared organic and added value for readers.
Guest Posting
Guest posting was another strategy to improve Dr.Ganja’s rankings and organic traffic. We began by researching blogs and websites that accept guest posts and focus on audiences interested in hemp products. The next step was to create well-researched content following each site’s rules. After the posts were approved, the website owner published them and included links to Dr.Ganja’s target pages.
Results
At the start of the project, Dr. Ganja's website had 11892 monthly organic visitors. By focusing on guest posting and link insertion strategies, organic traffic grew to 23187, which is a 95% increase in organic traffic.
When the project began, 150 keywords ranked in the top 10 positions on search engines. With the help of targeted link-building strategies with niche-specific websites, this number has reached 1,233 keywords. This is a 722% improvement in keyword rankings.
At the beginning of the project, the website DR was 36. Through building 520 high-quality backlinks, the DR increased to 62. The 72% increase in domain rating improved the website’s authority and search engine performance.
