3936% Increase in Organic Traffic for DrugTests

3936%

Increase in organic traffic

23300%

Keywords in top 10 positions

39%

Increase in domain rating

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Project Overview

DrugTests.co.uk is a leading provider of professional drug testing kits for workplace, home, and clinical use. They specialize in supplying high-quality saliva and urine drug test kits to help ensure safety, compliance, and accurate substance screening.

Goal

The goal of the project was to improve the website's authority and online visibility by acquiring high-quality, niche-relevant backlinks. This strategy aimed to improve keyword rankings, drive organic traffic, and establish the brand as a trusted resource for professional drug testing kits.

Solutions

To achieve this goal, we implemented the following strategies:

Guest Posting with Niche-Relevant Content

We created and published guest posts featuring highly specific and relevant articles about professional drug testing. These articles were strategically shared with high-quality websites that catered to similar industries, making sure that backlinks were both valuable and contextually appropriate.

Collaboration with Niche-Relevant Websites

To increase the link-building profile, we focused on collaborations with niche-relevant service websites. This increased the domain authority while making sure the link profile of the website remained natural.

Results

These efforts helped strengthen the website’s backlink portfolio, supporting higher keyword rankings and increased organic traffic.

3936% Increase in Organic Traffic

At the beginning of the project, the website had just 25 organic clicks. Through the implementation of guest posting and collaboration with niche-relevant websites, organic traffic increased to 1009 clicks. This represents a 3936% increase in organic traffic.

23300% More Keywords in Top 10 Positions

At the beginning of the project, the website had just 1 keyword ranking in the Top 10 positions. By December 2024, this number grew to 234 keywords in the Top 10 positions, with 218 keywords in positions 4-10 and 16 keywords in positions 1-3.

39% Increase in Domain Rating

At the start of the project, the Domain Rating (DR) was 23. Through the strategic acquisition of high-quality, niche-relevant backlinks, the DR increased to 32, marking a 39% increase.