Project Overview
Figured'Art offers a variety of creative art kits, including paint by numbers, diamond painting, punch needle, and scratch painting. The e-commerce website specializes in high-quality, easy-to-use kits for adults.
Goal
Figured'Art's SEO goals were to generate more organic traffic, increase the website's authority, and rank with "paint by numbers for adults" and "paint by numbers"keywords in the Top 10 search results in the USA.
Solutions
Homepage Optimization
The homepage was not ranking for the target keywords, "paint by numbers for adults" and "paint by numbers."
To fix this, we optimized the homepage by adding helpful, keyword-optimized content and updated the page’s UX for a more user-friendly experience. This made sure the page was better aligned with search intent and improved its chances of ranking higher for the target keywords.
Link Building
We secured 180 high-quality backlinks for the website, focusing particularly on the homepage to improve its authority. This link-building effort played an important role in increasing the rankings for all targeted keywords, especially the primary ones: "paint by numbers" and "paint by numbers for adults."
We used a guest posting strategy, securing backlinks from hobby, crafting, and other niche-relevant websites.
Results
In addition to optimizing the homepage and building backlinks, we also offered suggestions for improving other collections on the site. These ongoing optimization efforts contributed to an overall increase in traffic, resulting in a 296% growth from 3,471 to 13,723 monthly visits.
Position Increase for the Main Target Keywords
The rankings for our two main target keywords saw great improvement:
We’ve managed to improve and keep these higher positions and proving the long-term effectiveness of our SEO strategies.
The keywords ranking in the top 10 positions increased by 15%, increasing the site's visibility and driving more relevant traffic.
At the beginning of the project, the website’s DR was 38. Through targeted link-building efforts, we managed to increase it to 48, representing a 26% growth.
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