Project Overview
Floatie Kings is an e-commerce brand dedicated to offering high-quality, fun, and creative inflatable products. Known for its durability and unique designs, Floatie Kings provides a wide variety of pool floats, custom inflatables, and water accessories that bring joy to customers of all ages. The brand’s focus on delivering top-notch pool floats and custom inflatables makes it a trusted choice for pool parties, beach outings, and special events.
Goal
Floatie Kings aims to become a leader in the premium pool floats and custom inflatables market, targeting a global audience of fun-seekers and event planners. The brand’s main goal is to greatly increase sales by building a strong online presence and establishing itself as the top choice for high-quality, innovative inflatables. This objective has driven our SEO strategies and contributed to their successful execution.
Solutions
Optimization of Product and Category Pages
We focused on optimizing Floatie Kings’ key product and category pages to dominate the market and drive sales, particularly those featuring best-selling pool floats and custom inflatables. The steps we took include:
Additionally, we created new product and collection pages based on insights gained from a thorough competitor gap analysis. These strategically developed pages addressed gaps in our offerings and positioned Floatie Kings to capture untapped market opportunities. This approach gave us a competitive edge and drove more targeted traffic to the site.
Informative Blog Articles
To enhance Floatie Kings’ online presence and build authority in the inflatable products market, we developed a series of targeted blog posts focused on pool fun, outdoor activities, and the benefits of high-quality inflatables. These articles offer engaging content, practical tips, and detailed guides on selecting, using, and maintaining pool floats and custom inflatables, helping to attract and inform our audience while driving more traffic to the site.
Pool Party Ideas Silo
To further strengthen Floatie Kings’ online presence and position the brand as a top resource for pool-related content, we created a dedicated silo focused on “Pool Party Ideas.” This content hub includes a series of in-depth guides, creative ideas, and practical tips for planning the perfect pool party. It caters to a diverse audience, from families to event planners, offering inspiration and valuable information for anyone looking to host a memorable poolside event.
Each article within this “Pool Party Ideas” silo is thoughtfully designed to inspire and inform readers. It offers unique themes, decoration tips, game ideas, and product recommendations that highlight Floatie Kings’ premium inflatables. By creating this targeted content, we provide value to our audience and position Floatie Kings as a leader in the pool entertainment space.
The Pool Party Ideas silo is fully optimized with relevant keywords, ensuring the content ranks well in search engines and attracts organic traffic. This strategic focus on pool party-related content helps draw in potential customers who are actively searching for inspiration and products for their events. As a result, it boosts brand visibility and drives sales by reaching a highly engaged audience looking for exactly what Floatie Kings offers.
Ongoing Technical Audits and Fixes
We performed regular technical audits of the website, identifying and resolving issues to improve its performance and ensure it functioned optimally. These audits covered various aspects like site speed, redirects, canonicals, missing meta titles and descriptions, and indexing errors. By addressing these issues, we strengthened the website’s infrastructure, enhancing user experience and boosting search engine rankings.
High-Quality Backlinks
We executed a link-building campaign to strengthen Floatie Kings’ online presence and authority in the inflatable products market. Our approach included strategic link insertions and guest posting on authoritative, niche-relevant websites. We also created valuable linkable assets, such as detailed guides and visually appealing content, designed to attract organic backlinks.
Since launching the SEO campaign in February 2024, our dedicated link-building efforts have secured 798 high-quality backlinks from industry-relevant sites and blogs. These efforts have played a crucial role in boosting the website’s domain rating from 15 to 34, a remarkable 127% increase, significantly improving Floatie Kings’ search engine visibility and online credibility.
Results
We saw significant traffic growth within the third month of our SEO strategy implementation. Initially, the organic monthly traffic was 429, but with our dedicated efforts, it steadily increased each month, reaching 3,626. This marks a remarkable 745% increase in organic traffic, greatly expanding the website’s reach and attracting a much larger audience.
Before implementing our SEO strategies, only 99 organic keywords ranked in the top 10 positions. Now, Floatie Kings has significantly improved its keyword positions, with 676 keywords in the top 10 — a remarkable 583% increase. This substantial boost in keyword visibility has directly led to a significant rise in monthly traffic, reinforcing Floatie Kings’ dominance in the market.
Upon onboarding the project in February 2024, Floatie Kings’ website had a Domain Rating of 15. Over the following months, we carried out effective link-building campaigns, securing 798 high-quality backlinks from relevant industry domains. As a result, the Domain Rating increased to 34, marking a 127% improvement. This significant enhancement in Domain Rating has been crucial in strengthening the website’s authority and boosting its overall search engine performance.
