Project Overview
LastObject creates reusable and eco-friendly home essentials with a mission to replace single-use items. Their goal is to protect the planet and oceans by reducing waste and offering sustainable alternatives, contributing to the fight against the climate crisis.
Goal
The primary goal of the campaign was to build product brand awareness for LastSwab and improve rankings for the target keyword “reusable q-tip”, and drive traffic and sales to the website.
Solutions
Technical SEO Optimization
Our team conducted a technical audit to ensure the website was fully crawlable and indexed by Google. We collaborated with the development team to improve mobile usability and page speed for a better user experience and higher search rankings.
Content Optimization
We performed extensive keyword research and optimized the product page for the target keyword. Our strategy included blog content development as well to support our main target keyword, “reusable q tip,” boost website relevance around reusable and eco-friendly products, and drive organic traffic.
Influencer Marketing Campaign
Besides classic link-building strategies and digital PR, we launched highly targeted influencer marketing campaigns. Our team identified the most relevant influencers on Instagram who aligned with the brand’s values - focusing on eco-friendliness, sustainability, and beauty. The partnerships not only increased brand awareness but also drove traffic and sales.
Results
During our year-and-a-half collaboration with LastObject, we achieved a huge increase in organic traffic, growing from just 1,000 visitors per month to around 11,000 - a growth of over 1000%. This success was driven by a focused strategy targeting the reusable q-tip as the main product. It’s important to note that the keyword volume for “reusable q-tip” grew from 300 to 800 which helped us to get more organic traffic.
In addition to optimizing the main product, we expanded our efforts by creating blog content and optimizing pages for newly launched products, which further contributed to the overall growth in traffic and keyword rankings.
Through extensive on-page optimization, link building and in an influencer marketing campaign, we built LastObject’s authority and brand awareness around "reusable q-tip”. As a result, the website secured the #1 position for this target keyword and has maintained it for over four years. Our efforts built trust with Google, making sure the website became a top authority for this search term and remained there consistently.
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