Project Overview
MMGuardian is a mobile security company offering a range of parental control services. Their solutions allow parents to monitor and manage their children's phone activities, making sure they are safe in the digital world.
Goal
The main goal of the campaign was to build authority on the topic of parental control apps for iPhone and Android devices.
Solutions
To achieve the goal, we fully wireframed and structured the landing pages for iPhone and Android parental control apps. We optimized the content for better search rankings, improved internal linking, and implemented a content cluster idea, which included developing a teen slang glossary for parents. This approach helped improve topical authority, improve user experience and drive more traffic to the site.
Link Building
Our team successfully secured 79 high-quality backlinks from highly relevant domains from relevant niches. The backlinks were strategically placed through a mix of strategies to make sure they were both natural and contextually valuable. The average Domain Rating (DR) of the referring websites ranged from 55 to 60.
Teen Slang Glossary
Our next step was to develop a teen slang glossary for parents. We researched relevant slang keywords and carefully structured the page to keep clarity. We used a brief to explain each term with examples, use cases, and advice for discussing these words with kids. The next step was the internal linking logic planning, which strengthened the site's overall structure. As a result, the pages started ranked highly, with some of them, appearing in featured snippets.
Results
As a result of implementing a teen slang glossary on the website, this URL path alone generated 59K organic monthly traffic and attracted around 190 organic backlinks without any link-building efforts.
This strategy helped us build the topical authority MMGuardian needed around the general topic of "parental control," enabling us to compete for highly competitive keywords like "parental control app."
The individual teen slang pages quickly jumped to top positions in search rankings, even outranking major sites like Dictionary.com.
For some keywords, teen slang pages even managed to secure the #0 position.
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