Project Overview
Public Desire is an international online footwear brand that offers the latest trends to fashion-savvy women who want stylish updates without spending a fortune.
Goal
Public Desire aimed to increase organic traffic to its website, boost sales through improved online visibility, and raise brand awareness.
Solutions
Optimization of Existing Collection Pages
We identified and optimized the best-selling and all existing shoe collection pages to rank for better positions with our target money keywords. The steps we took are the following:
Optimization of Existing Collection and Landing Pages
We analyzed the shoe market, competitors, and our product inventory to ensure that each shoe type has its dedicated collection page and target main keywords. This research also helped us identify new bottom-of-the-funnel keywords.
Results
Optimizing our website collection pages resulted in an extraordinary boost in organic traffic. Within a year, we experienced a remarkable 166% surge in visitors, soaring from 63,910 to 169,910. This substantial growth has not only amplified Public Desire's online presence but also attracted a wider audience intrigued by the latest footwear trends and stylish updates.
![Public Desire Organic Traffic](https://cdn.prod.website-files.com/5ef4f4da822f4f414892ce0a/66bb133eb211a53dc2768e19_6666a1efd058800f06dcbe43_1.png)
We achieved an impressive 119% growth in keywords ranking within the top 10 positions. Our keyword performance rose from 6,940 to 15,175, showcasing the success of our optimization efforts.
![Public Desire organic keywords](https://cdn.prod.website-files.com/5ef4f4da822f4f414892ce0a/66bb133eb211a53dc2768e1c_6666a2116458240a0667caeb_2.png)
15,175 keywords out of 34,933 keywords the website ranks for are in the top 10 positions.
![public desire keyword rankings](https://cdn.prod.website-files.com/5ef4f4da822f4f414892ce0a/66bb133eb211a53dc2768e0b_6666a48c12f8c9641b5b453f_Public%2520Desire%2520(1).png)
Our revenue has experienced a significant 96% increase when comparing the data from the first month to the most recent month. This growth is a testament to the effectiveness of our strategies and the appeal of our products to our target audience.