Project Overview
SunRADON’s mission is to provide advanced, reliable, and affordable Radon and Indoor Air Quality Monitors and Services.
Goal
SunRADON's goal was to improve its online visibility by identifying key search terms related to radon monitoring and indoor air quality. By optimizing their website pages and targeting the right keywords, they aimed to rank higher in search results and reach a broader audience interested in their products and services.
Solutions
We started with keyword research to identify the best terms for the product pages that clearly describe SunRADON's products and meet searchers’ intent. After optimizing the product pages, we focused on the homepage. We selected the most searched keyword for the homepage and updated it to increase visibility and attract more visitors.
For these pages, we also suggested improvements to the design and content, making them more user-friendly and engaging for visitors.
Next, we identified keywords with informational intent and started publishing blog articles to reach a wider audience and raise brand awareness. These articles addressed common questions about radon and indoor air quality.
Through link building, we improved the pages’ authority, increasing keywords’ positions.
Results
We optimized key product pages and the homepage, focused on high-search-volume keywords, and created blog articles to target informational queries. We also improved internal linking to enhance page authority. These efforts, combined with thorough on-page optimization, resulted in a 700% increase in organic traffic, growing from 965 to 7,714 monthly visits.
We saw a 159% increase in the number of keywords ranking in the top 10. The count rose from 66 to 171, showing the positive impact of our optimization strategies.
