We spotted a major gap in travel coverage: while countless articles rank the "best places to visit," no one was talking about how popular tourist destinations might be ruining travelers' sleep. By combining tourism data with wellness metrics, we created a first-of-its-kind study that revealed which famous vacation spots are actually nightmares for quality rest.
Our PR team analyzed the media and found no coverage linking tourist spots to sleep quality - a perfect media gap.
The story hit two trending topics: wellness tourism and sleep health.
We combined five key metrics (noise, hotel reviews, air quality, crowds, and nightlife) to build a compelling data story.
Sometimes the best ideas start with a simple question. Ours was: "Why can't landlords find data about which cities offer the best returns?" Every real estate article talked about hot markets and buying opportunities, but none dug into the metrics that determine whether rental investments actually succeed.
Our analysis revealed hundreds of articles about housing markets, but none analyzed data specifically from a landlord's profit perspective.
We found that no major outlets covered actual landlord returns by the city despite the high search volume for rental investment information.
We came up with a story that connects two high-interest topics: making money from real estate investments and discovering the best places to invest.
Campaign Research
We mapped out the real factors behind landlord profits across America's rental markets.
We analyzed rental data from 50+ U.S. cities to reveal where landlords make the most money.
Our team combined rent prices, market stats, and city data to create a first-ever "landlord profit score.
We matched population growth with rental demand to show which cities offer the best return.
Results
Our study gained coverage across five major financial media outlets, including Yahoo Finance (appearing in US, Canadian, and Singapore editions), AOL Finance, and GoBankingRates.
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