We spotted a major gap in travel coverage: while countless articles rank the "best places to visit," no one was talking about how popular tourist destinations might be ruining travelers' sleep. By combining tourism data with wellness metrics, we created a first-of-its-kind study that revealed which famous vacation spots are actually nightmares for quality rest.
Our PR team analyzed the media and found no coverage linking tourist spots to sleep quality - a perfect media gap.
The story hit two trending topics: wellness tourism and sleep health.
We combined five key metrics (noise, hotel reviews, air quality, crowds, and nightlife) to build a compelling data story.
Our team noticed the increasing media coverage of rising rent prices and decided to dig deeper to understand how much tenants truly pay for their living space. Rather than relying on monthly averages that ignore differences in property size and value, we focused on cost per square meter. This approach exposed dramatic affordability gaps among major global cities, offering a fresh, data-driven perspective that stands out to news outlets.
We tracked the rising media focus on surging rent prices and developed a specialized methodology to analyze affordability on a more granular level.
We went beyond standard monthly comparisons by analyzing rent costs per square meter.
We exposed significant affordability gaps worldwide, leading to widespread media coverage.
Campaign Research
Our team concluded the study with a clear, methodological approach:
We analyzed rent affordability across major global cities in 2023 by focusing on long-term rentals for 1-bedroom apartments.
Rent per square meter was calculated by dividing the average monthly rent by the average apartment size in square meters for each city.
Cities were ranked based on the rent price per square meter, identifying the top 10 cities with the highest rental costs.
Results
Our research has been featured in over 40 media outlets, including reputable sources like Business Insider and Men’s Journal.
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