We spotted a major gap in travel coverage: while countless articles rank the "best places to visit," no one was talking about how popular tourist destinations might be ruining travelers' sleep. By combining tourism data with wellness metrics, we created a first-of-its-kind study that revealed which famous vacation spots are actually nightmares for quality rest.
Our PR team analyzed the media and found no coverage linking tourist spots to sleep quality - a perfect media gap.
The story hit two trending topics: wellness tourism and sleep health.
We combined five key metrics (noise, hotel reviews, air quality, crowds, and nightlife) to build a compelling data story.
Though Europe's top destinations receive extensive coverage, we noticed that writers weren't connecting two vital factors for family travel – security and affordability. This prompted us to develop a unique resource that evaluates destinations through both lenses, helping families find safe European vacation spots that won't break the bank.
Travel writers overlooked a key gap: how to balance destination safety and affordability for family trips.
Two major trends shaped our idea: rising travel costs and growing safety concerns among tourists.
Using search data, we evaluated destinations through four lenses: safety ratings, family rooms, lodging costs, and food prices.
Campaign Research
We looked carefully at what it costs families to travel in Europe:
We checked more than 3,000 family hotel rooms in 36 European countries.
We made a simple score that showed which places were both safe and affordable.
Finally, we found some surprising things, like how Romania's family rooms cost half as much as those in the Netherlands while still being very safe.
Results
The combination of safety and affordability for family travel earned us over 40 backlinks, including Mirror, MSN and Express.
Earn Impossible Backlinks Through Digital PR
Diversify your link profile
Build strong domain authority
Push keywords to higher positions to drive organic traffic
.png)
