B2B SaaS SEO focuses on optimizing search engine visibility for software companies targeting business clients, driving traffic, and converting leads into paying customers. SEO agencies focus on metrics such as Sales Qualified Leads (SQLs), Annual Recurring Revenue (ARR), Customer Lifetime Value (CLV), and conversion rates to measure success. Notably, the average ROI of SEO for B2B SaaS is 702%, This highlights the incredible potential targeted SEO strategies might have on your B2B SaaS business.
To help you select the best B2B SaaS SEO agency, we conducted thorough research, manually evaluating companies based on their ratings, user reviews, industry expertise, proven success with B2B SaaS businesses, and whether the agencies have notable B2B SaaS clients in their portfolio.
Best 10 B2B SaaS SEO Agencies:
| Company | Clutch Rating | SEO Service Share | Recognizable B2B SaaS Clients | Year Founded | Hourly Rate | Company Size |
|---|---|---|---|---|---|---|
| Loopex Digital | 5/5 | 100% | SenseHR, WorkYard, Functionize | 2018 | $25 - $49 | 10 - 49 |
| RevenueZen | 4.9/5 | 100% | Lightyear, StockIQ, airCFO | 2017 | $150 - $199 | 10 - 49 |
| Skale | 5/5 | 80% | HubSpot, Perkbox, Personio, MoonPay | 2019 | $100 - $149 | 50 - 249 |
| Linkflow | 5/5 | 100% | BetterBuys, Academic Partnerships, HR Tech Client | 2017 | - | 10 - 49 |
| HawkSEM | 5/5 | 30% | Datadog, Zephyr, Radar, Brightspot | 2006 | $150 - $199 | 50 - 249 |
| High Voltage SEO | 4.7/5 | 90% | FreshBooks, Data Privacy Platform | 2014 | $100 - $149 | 10 - 49 |
| Virayo Marketing | 5/5 | 75% | Cedreo, ForUsAll, Ziflow, SnapApp | 2018 | - | 10 - 49 |
| Rock The Rankings | 5/5 | 80% | Toast POS, Bizzabo, Exploding Topics | 2018 | $25 - $49 | 10 - 49 |
| SimpleTiger | 4.9/5 | 50% | Segment, Gelato, ContractWorks | 2006 | $200 - $300 | 10 - 49 |
| Accelerate Agency | 5/5 | 65% | RingCentral, Dialpad, PandaDoc, Databricks | 2017 | $150 - $199 | 10 - 49 |
Loopex Digital stands out as a 100% dedicated SEO agency with a proven track record in serving B2B SaaS businesses. B2B SaaS businesses often struggle with ranking for highly competitive keywords, converting website visitors into leads, and navigating complex technical SEO issues. Loopex Digital specializes in overcoming these challenges by crafting data-driven strategies to dominate competitive, high-intent keywords, ensuring your business stands out in crowded markets.
Loopex Digital also understands the importance of scalability for B2B SaaS companies. Their focus on delivering measurable ROI means they prioritize lead generation, customer acquisition, and revenue growth. With a perfect 5-star rating on Clutch, Loopex Digital has demonstrated consistent success with its clients. They are known for delivering personalized strategies tailored to each business, including B2B SaaS businesses.
B2B SaaS SEO Case Study
Loopex Digital collaborated with SenseHR, a B2B SaaS company offering a platform that simplifies HR administration. The goal of their partnership was to achieve top rankings in the UK for keywords like “HR Software,” “HR System,” and “HR Software UK.”Loopex Digital implemented two key link-building strategies to deliver results. First, they focused on link insertions and contextual niche editing on authoritative websites and blogs. Second, they acquired relevant backlinks from SaaS websites that were not direct competitors. Altogether, they secured approximately 290 high-quality backlinks, with an average Domain Rating of 50. The results were remarkable:
RevenueZen is a B2B SaaS SEO agency focused on driving ARR growth through strategies tailored to your business goals and KPIs. Their key mission is to position your company as an authority in your market, increase leads and organic visitors, and improve conversion rates.RevenueZen’s SEO solutions include everything from technical content writing to link building. Their experts start by understanding your target customers and conducting thorough research to identify profitable opportunities. This process involves keyword research, competitor analysis, content audits, and technical SEO audits to gather insights about your business. Only after this detailed groundwork do they craft a custom strategy for your product.
B2B SaaS SEO Case Study
RevenueZen worked with StockIQ, a company specializing in improving inventory management and optimizing supply chain visibility. The challenge for StockIQ was the lack of a well-defined content strategy, which prompted them to collaborate with RevenueZen to address this issue.RevenueZen began by identifying profitable keyword targets for StockIQ. They performed a technical audit to resolve technical issues and then crafted a personalized strategy that included publishing blog posts and implementing a link-building campaign to increase the company’s domain authority. After seven months of collaboration, StockIQ achieved the following results:
Skale is a B2B Saas SEO agency that focuses on driving Product-Qualified Leads (PQL) and increasing clients’ Monthly Recurring Revenue (MRR). The company’s primary mission is to drive MRR by uncovering profitable opportunities and using SEO strategies. Having worked with over 60 B2B SaaS brands, Skale’s team has developed deep expertise in helping B2B SaaS businesses to grow.Skale begins with keyword research and content modeling aligned with your business goals and KPIs. This is followed by on-page optimizations, technical audits, and other SEO initiatives, all of which contribute to organic business growth.
B2B SaaS SEO Case Study
Skale partnered with Slite, an online collaboration platform, to tackle the challenges of operating in a highly competitive niche. The client aimed to grow their organic traffic through SEO, and Skale delivered the next solutions to do it:The first step was a detailed analysis of the client’s existing website, its structure, and its business model. Skale took the time to understand their unique needs before crafting an SEO strategy and action plan for each page. They also improved the website’s architecture and performed on-page optimizations. To further improve results, Skale built high-quality backlinks from B2B SaaS-related niches. Their efforts resulted in impressive results:
Linkflow is a B2B Saas SEO agency that focuses on generating leads for clients and increasing MRR. Their approach ensures that your website aligns with how your audience searches and converts. To achieve this, they begin by identifying what works best for your business and provide practical feedback on improving content, technical elements, or other areas requiring attention.Once they pinpoint areas for improvement, Linkflow helps implement the necessary changes and builds high-quality links to your most important money pages. Their goal is not just to drive traffic but to ensure that the traffic converts into leads and sales. The company promises at least a 30% increase in organic traffic within 10 weeks.
B2B SaaS SEO Case Study
Linkflow collaborated with a B2B SaaS company that provides software to help businesses co-sell through partners. The client’s primary goal was to generate more Marketing-Qualified Leads (MQLs) and rank higher for the term “Partner Relationship Management,” a keyword they previously did not rank for at all.LinkFlow’s strategy included several key steps: building high-quality backlinks to the client’s homepage; creating an educational guide that served as a valuable asset for the company., building high-quality backlinks to these guides to further enhance their visibility.In total, LinkFlow secured 70 backlinks for the client, with an average Domain Rating of 59 for the linking websites. The results were outstanding:
HawkSEM is B2B Saas SEO agency that focuses on driving MQLs SQLs for their clients. With a proven record of delivering results for numerous B2B SaaS companies, HawkSEM has established itself as a leader in the industry. The company has also earned prestigious designations as a Google Premier Partner and a Microsoft Advertising Partner.Their approach begins with defining ideal client personas—an essential step for the success of B2B SaaS businesses. HawkSEM also excels in creating high-quality, niche-specific content, supported by their team’s deep expertise in the B2B SaaS industry.
B2B SaaS SEO Case Study
HawkSEM collaborated with Datadog, a B2B SaaS-based monitoring and analytics platform for IT infrastructure. Datadog faced several challenges, including poorly chosen keywords consuming their budget, ineffective landing pages, and an inefficient URL structure.To address these issues, HawkSEM implemented the following solutions:
The results were the following:
High Voltage SEO is a B2B Saas SEO agency that is dedicated to driving lead generation for their clients. With extensive experience working with B2B SaaS companies across various niches, they have consistently delivered great results.Their primary goal is to attract the right type of B2B SaaS platform users while keeping costs low. High Voltage SEO achieves this by leveraging White Hat SEO techniques, and their B2B SaaS SEO service is highly effective.
B2B SaaS SEO Case Study
High Voltage SEO collaborated with a data privacy platform to increase lead generation and traffic. The team provided internal linking silos and created compound content to strengthen the site’s structure and relevance. The 6 month results show the effectivenes of the agency’s B2B SaaS SEO service:
The client’s marketing manager also highlighted High Voltage SEO’s proactive communication and trusted them to handle SEO implementation all by themselves.
Virayo Marketing is a B2B SaaS SEO agency that helps its clients generate leads and boost their ARR with tailored SEO campaigns. Their approach targets multiple search touchpoints to enhance the discoverability of client websites and improve conversions.Virayo Marketing offers services ranging from optimizing websites'’ content for AI overviews to optimizing content for video carousels and other advanced strategies. Their success is proven and demonstrated by their work with over 85 B2B SaaS companies, thus, making them a trusted partner in the industry.
B2B SaaS SEO Case Study
Virayo collaborated with Spotio, a leading field sales software provider, to support the company’s website migration and help establish its authority in the B2B field sales market. To achieve this, Virayo Marketing implemented a four-pillar SEO strategy designed for both short- and long-term growth. This included conducting a detailed content audit to optimize pages, performing in-depth keyword research, and resolving technical SEO issues to ensure a smooth migration. They also enhanced internal linking of the website. The results say it all:
Rock The Rankings is an SEO agency for B2B SaaS that helps businesses achieve their growth goals by acquiring the right customers. Their framework is focused on three points: capture (attracting the attention of ideal buyers), connect (aligning potential customers with the client’s offerings), and convert (turning prospects into loyal customers).Rock The Rankings offers a comprehensive range of services from link building to market analysis. They emphasize measurable outcomes and focus on lead generation and conversion.
B2B SaaS SEO Case Study
Rock The Rankings partnered with Bizzabo, a B2B SaaS platform that powers in-person, hybrid, and virtual events for leading brands. Bizzabo aimed to overcome two key challenges: mismatched search intent across their funnel pages and underperforming assets due to a lack of on-page SEO fundamentals. Rock The Rankings implemented a comprehensive SEO strategy to optimize their site and had the following results:
SimpleTiger specializes in working with B2B SaaS clients and has over 15 years of experience, helping hundreds of companies achieve their SEO goals. They offer a wide range of SEO services, from keyword research to market analysis. Their core missiona are research, direction, prioritization, and action.The agency’s processes begin with planning and creating a business roadmap. After an initial kickoff and onboarding call, they gather data about the client’s business. Following this, SimpleTiger develops a strategy, provides tailored recommendations, and implements the necessary actions.
B2B SaaS SEO Case Study
Simple Tiger worked with Gelato, a print-on-demand platform that helps e-commerce businesses sell locally produced products globally. Gelato aimed to dominate their organic search market, improve global reach, and drive growth through organic traffic. SimpleTiger implemented a comprehensive SEO strategy, including technical SEO improvements, internationalization best practices, and content creation. They published 421 educational blog posts, optimized critical commercial pages, and built links from 1,312 unique authoritative domains.The results were the following:
Accelerate Agency, a B2B SaaS SEO Agency, focuses on driving more leads and boosting MRR for their clients. Their proven strategies have delivered such results as a 120x ROI and a 40% increase in ARR, prving their expertise in the B2B SaaS niche.The agency deeply understands the complexities of the software-as-a-service industry. They offer a range of services, including technical SEO audits, keyword gap analysis, competitor research, AI-assisted content analysis, on-page optimizations, link building, and ongoing reporting.
B2B SaaS SEO Case Study
Dialpad, a disruptive player in the business telecom sector, partnered with Accelerate Agency to capture market share through SEO, increase organic traffic value by 500%, boost non-branded traffic by 200%, and optimize the SEO value of two newly acquired domains.Accelerate Agency performed technical SEO audits, content optimization, and domain redirection strategies. They focused on high-impact actions, including optimizing 300 key pages, removing 92 underperforming pages, redirecting traffic from acquired domains, and creating extensive on-site and off-site content. Over 12 months, they built over 5,400 high-authority backlinks and created 325 new pages. The results:
To create this list of the top B2B SaaS SEO agencies, we manually evaluated several key factors to ensure we included only the best and most reliable companies:
Finding the right SEO partner for your B2B SaaS business can be challenging, as the needs of B2B SaaS companies are unique. Below are five tips to guide you in selecting the best B2B SaaS SEO agency:
Check for Industry-Specific Keyword and Competitor Expertise: B2B SaaS companies often compete for highly competitive industry keywords. A competent B2B SaaS SEO agency will have a proven process for conducting keyword research that focuses on SaaS-related terms. They should also perform competitor analyses to identify gaps and opportunities in your content strategy.
B2B SaaS SEO refers to the process of optimizing a B2B SaaS company’s website and content to improve its visibility in search engine results specifically for business-to-business audiences. It involves targeting relevant keywords, optimizing technical elements, and creating content tailored to decision-makers within other businesses to drive traffic, generate leads, and convert them into paying subscribers.
Yes, SEO is highly effective for B2B businesses. It helps attract targeted traffic from decision-makers actively searching for solutions to their challenges. By optimizing for relevant keywords, improving website performance, and creating valuable content, B2B companies can generate high-quality leads, build brand authority, and drive long-term growth. Unlike paid ads, SEO offers sustainable results and enhances visibility throughout the buyer’s journey, making it a vital strategy for B2B success.
SEO is essential for B2B SaaS companies because it provides a cost-effective way to attract high-quality leads over the long term. It ensures that potential clients can find your solutions when searching for relevant keywords, increases brand authority, and supports the customer journey from awareness to conversion.
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