Business-to-Business (B2B) companies focus on providing products or services to other businesses rather than individual consumers. B2B companies often struggle to generate high-quality leads, improve their visibility in search engine results, and establish themselves as trusted authorities in their industry.
One of the most effective ways to tackle these challenges is through Search Engine Optimization (SEO). In fact, 57% of B2B marketers say that SEO generates more leads than any other marketing tactic. A strong SEO strategy can help your business stand out in a crowded market, attract the right clients, and build long-term credibility.
But let’s be honest - executing a successful SEO strategy isn’t easy. It takes expertise, time, and resources. That’s why partnering with the right SEO agency can make all the difference. To help you find the best fit, we’ve manually researched and compiled a list of the 8 best B2B SEO companies in 2025. Our selection is based on their industry reputation, client reviews, specialization in B2B services, and proven results.
8 Best B2B SEO Companies
| Company | Clutch Rating | SEO Service Share | Recognizable B2B Clients | Proven Track Record in B2B SEO | Business Services Share | Year Founded | Hourly Rate |
|---|---|---|---|---|---|---|---|
| Loopex Digital | 5/5 | 100% | WorkYard, SenseHR | ✓ | 40% | 2018 | $25 - $49 |
| OuterBox | 4.9/5 | 45% | 1 EDI Source, GPI Meters, Cardinal Peak | ✓ | 10% | 2004 | $150 - $199 |
| Intero Digital | 4.9/5 | 60% | RAPP, AMD Global Telemedicine | ✓ | 10% | 1996 | $100 - $149 |
| Netrocket | 5/5 | 70% | Denis Office Supplies | ✓ | 20% | 2011 | $50 - $99 |
| RivalMind | 4.9/5 | 55% | Bracing Systems, Inc., Plastic Pallet Pros | ✓ | 10% | 2010 | $100 - $149 |
| Zupo | 5/5 | 100% | Sparkhouse, 10-8 Systems | ✓ | 20% | 2019 | $150 - $199 |
| RevenueZen | 4.9/5 | 100% | StockIQ, LeadsRx, CloudTask | ✓ | 30% | 2017 | $150 - $199 |
| SeoProfy | 4.9/5 | 75% | Softros Systems, Sigma Software Group | ✓ | 10% | 2012 | $100 - $149 |
Loopex Digital is a dedicated SEO agency that truly understands the nuances of SEO, especially when it comes to B2B businesses. They know that for B2B companies, it’s not just about driving traffic - it’s about generating high-quality leads, establishing industry authority, and achieving measurable results. They create a personalized approach, crafting strategies that align with each client's unique needs and goals.
The company prioritizes strategies that drive higher conversions and maximize ROI, which are critical for B2B success. Their process is thorough and methodical, starting with a detailed evaluation of your current standing, followed by strategic planning and implementation. If you’re looking for the best B2B SEO firm that goes beyond the basics and truly understands the challenges of B2B marketing, Loopex Digital is a strong contender.
Loopex Digital collaborated with WorkYard, a B2B workforce management solutions provider serving construction, service, and property maintenance companies. WorkYard wanted to improve its organic traffic, search visibility, and conversion rates to attract more qualified leads. However, they faced challenges in gaining visibility in a highly competitive market.
To address these challenges, Loopex Digital implemented a customized SEO strategy that included acquiring high-quality backlinks from relevant SaaS websites, executing Digital PR campaigns to secure mentions on high-authority domains, and optimizing product pages for search engine rankings. Their approach focused not just on traffic growth but also on strategically positioning WorkYard for conversions and lead generation within the competitive B2B space. The results were impressive:
OuterBox stands out as one of the best B2B SEO companies - they bring together a team of SEO experts, developers, designers, and copywriters to create well-rounded strategies. They focus on B2B SEO methods that bring lead generation, sales, and KPIs for each client. What truly sets OuterBox apart is their commitment to a data-driven, goal-oriented methodology. They don’t just set and forget - they track progress monthly and provide transparent reporting.
Their process begins with in-depth keyword research, demographic analysis, and competitor evaluation, followed by a technical SEO audit. From there, they execute a tailored SEO strategy, from landing page creation to conversion optimization and technical improvements.
OuterBox partnered with 1 EDI Source, a provider of Electronic Data Interchange software solutions. The company needed to improve lead generation and search visibility while lowering the cost per conversion.
OuterBox started by implementing on-page SEO optimizations, such as title tag updates, H1 improvements, and meta description enhancements. They also added technical elements like review schema, optimized existing content, and developed new landing pages to improve engagement and conversions. The results were impressive:
Intero Digital is a B2B digital marketing agency that focuses on creating personalized SEO strategies to help businesses improve their online presence and attract high-quality leads. With deep expertise in the B2B sector, they design each strategy to align perfectly with a client’s specific KPIs and goals. This approach positions them as one of the top B2B SEO companies.
Recognizing the nuances of the B2B landscape, Intero Digital takes a data-driven approach to create campaigns that give businesses a competitive advantage. What’s more, they’re big on transparency - clients get regular updates, deep dives into analytics, and ongoing advice to keep their SEO efforts sharp and effective.
Intero Digital worked with Clark Land Services, a Colorado-based B2B survey data company specializing in providing comprehensive land surveying services. Their goal was to grow the business and improve its online presence to attract more clients.
To achieve these goals, Intero Digital implemented a full-scale SEO strategy, starting with website optimization to improve search engine rankings. They also redesigned the company’s website, creating a more modern, professional, and user-friendly experience. Additionally, they developed a custom client portal. The results were the following:
Netrocket is an experienced B2B SEO agency that’s been helping businesses grow since 2011. They’ve worked with B2B companies in a wide range of industries, from IT to healthcare. Over the years, they’ve helped hundreds of clients boost their online visibility, climb the search rankings, and grow their revenue. That’s why they’re often seen as one of the top contenders among the best B2B SEO companies.
Their approach is pretty comprehensive - they start by diving deep into technical audits, analyzing the niche and competitors, and laying out a clear SEO roadmap. Then, they get to work on content creation, keyword research, and link building. Throughout the whole process, they keep clients in the loop with detailed reports, so there’s full transparency and a clear view of the progress being made.
Netrocket partnered with a B2B IT solutions company that was struggling to stand out in the crowded software development space. The goal was clear: boost organic visibility, climb the search engine rankings, and drive more relevant traffic and conversions.
To make it happen, Netrocket started by digging into keyword research to find the terms that mattered most. They then rolled out technical SEO fixes, speeding up the site, making it mobile-friendly, and cleaning up its overall structure. On the content side, they revamped the website to better highlight the company’s expertise, making it a go-to resource in the IT world. Finally, they launched a focused backlink campaign to secure high-quality links from trusted sources in the industry. The results:
RivalMind specializes in B2B SEO services and has a unique approach to understanding each client’s goals and KPIs to drive organic traffic and improve lead generation. Their expertise covers nearly three dozen industries, including legal and medical B2B websites. This broad experience makes them a reliable choice among the best B2B SEO companies.
Their process is pretty straightforward but effective. They start by getting clear on the client’s goals, then dive into a thorough SEO audit and competitor analysis. From there, they do deep keyword research, build topical clusters to boost search relevance, and keep a close eye on results to tweak and improve their strategies along the way.
RivalMind partnered with Bracing Systems, Inc., a concrete and masonry supply company. The company needed to expand its online presence and drive more sales through SEO and website development.
To achieve these goals, RivalMind conducted SEO-driven market research, optimized the website for targeted product searches, and focused on selling high-priority items. Their SEO strategy acted as an additional salesperson, helping Bracing Systems reach new customers and increase conversions. The results:
Zupo is a B2B SEO agency that works with a diverse range of clients, from small startups to enterprise cybersecurity firms. They’ve got a solid track record of getting clients onto the first page of search results, and they’re all about sustainable growth. Their expertise in on-site, off-site, technical SEO, and digital PR campaigns, makes them a strong choice for businesses looking for the best B2B SEO agency.
Their approach is centered on a seven-step process that has been successfully implemented for years. Their results-driven approach has earned them industry recognition. In 2022, they were even on the list for the U.S. Search Award “Best Low-Budget SEO Campaign”. So if you’re looking for an SEO partner that’s as committed to your success as you are, Zupo’s got your back.
Zupo worked with 10-8 Systems, a B2B public safety startup with a mission to provide affordable, high-quality computer-aided dispatch software for emergency responders. The goal was to build an online presence from the ground up and attract clients in the government and public sectors.
Zupo got to work with a solid SEO strategy. They started by identifying high-growth keywords that were both relevant and achievable. From there, they created SEO-optimized content tailored to those keywords, taking advantage of the fact that many competitors in this traditionally "old school" industry hadn’t fully optimized their own sites.
But Zupo didn’t stop there. They also pushed for industry press and media coverage, securing interviews and features for the startup and its founders. The results speak for themselves:
RevenueZen is a B2B content marketing agency that specializes in creating content designed to attract, engage, and convert the right clients. They know how important it is for B2B companies to turn website visitors into paying clients, and they’ve built their entire approach around making that happen. With a comprehensive, 360-degree approach, they cover everything from brand messaging and market research to SEO-driven content creation, making them a strong candidate among the best B2B SEO companies.
Their proven system has been refined over the years, helping numerous businesses improve their search rankings and drive higher conversions. RevenueZen starts by analyzing a brand’s identity, researching its market, and understanding the ideal customer’s needs. They then uncover opportunities for growth and develop a fully customized SEO strategy that focuses on driving measurable results.
RevenueZen teamed up with LeadsR, a B2B company specializing in marketing attribution that tracks the various touchpoints leading prospects to become customers. LeadsRx wanted to increase its online visibility by driving more organic traffic and improving keyword rankings to attract higher-quality leads.
To hit these goals, RevenueZen started by conducting a thorough keyword and competitor gap analysis. This helped pinpoint specific topics and terms where LeadsRx had a unique edge. They then rolled out a content production plan, paired with a highly focused link-building strategy. RevenueZen also carried out several rounds of on-page optimizations to sharpen their targeting. The results:
SeoProfy is all about helping B2B businesses connect with the right customers - the ones who are already out there searching for what they offer. They take a smart, data-driven approach to SEO, focusing on organic growth, better rankings, and, most importantly, a solid ROI. SeoProfy prioritizes long-term success, making sure their clients see sustainable visibility and steady revenue growth.
Their expertise places them among the best B2B SEO companies for businesses seeking a results-driven approach. SeoProfy’s services cover everything from content creation and keyword strategy to technical SEO, on-page optimization, and link building. Their proven success in B2B SEO has earned them multiple industry awards, including recognition from Clutch as a Top SEO Company of 2024.
SeoProfy collaborated with a B2B company that was facing a tough challenge: despite having a well-established website with a 12-year-old domain, over 3 million pages, and 8,500 referring domains, their organic traffic had stopped at just 22,000 visitors per month. The company needed a solid SEO strategy to address technical issues, enhance their content, and increase visibility.
SeoProfy kicked things off with a thorough SEO audit, uncovering several critical issues like duplicate content, slow page load speeds, inefficient internal linking, and poorly optimized content. To tackle these problems, they crafted a strategy that focused on fixing technical SEO issues, revamping content structure, and launching a targeted link-building campaign. Given the client’s limited resources, SeoProfy wisely prioritized optimizing the highest-converting category to deliver the most significant impact quickly. The results were the following:
To create this list of the best B2B SEO companies, our experts manually evaluated several key factors to ensure only the top choices were included. Each company had to meet strict criteria:
Proven Track Record in B2B SEO: Each company needed a history of delivering results for B2B clients. We verified it through:
Business Services & SEO Industry Share on Clutch: We analyzed Clutch profiles to confirm that each agency specializes in B2B services and SEO. Each company had to have:
Reputation and Client Satisfaction: To ensure quality, we evaluated ratings and reviews. Each featured company has:
Dedicated B2B SEO Service Page: Each company needed a dedicated landing page for B2B SEO services to be included in our list. That proved they have structured solutions specifically designed for business clients rather than a generic SEO approach.
Selecting the right B2B SEO agency requires a different approach than choosing a general SEO provider. B2B SEO is more complex than B2C SEO, involving longer sales cycles, highly specific audiences, and a focus on lead generation over direct sales. Here are the key factors to consider when choosing the best B2B SEO firm for your business.
B2B-Specific SEO Experience: Choose an agency with:
Focus on Conversions, Not Just Traffic: An effective B2B SEO firm should prioritize qualified leads and sales over high-volume keywords. Ensure they:
Strong Technical SEO Expertise: B2B websites often have complex structures, requiring advanced technical SEO. The agency should:
Transparent Reporting & Data-Driven Insights: B2B SEO takes time, so transparency is key. Look for an agency that:
SEO in B2B refers to the process of optimizing a business’s website and content to improve visibility in search engine results specifically for business-to-business transactions. B2B SEO focuses on attracting decision-makers, industry professionals, and business clients by ranking for high-intent, industry-specific keywords that drive lead generation and sales.
B2B SEO is essential because it helps businesses connect with potential clients actively searching for their services or products. Since B2B sales cycles are typically longer and involve multiple stakeholders, a strong SEO strategy ensures that a company appears in search results throughout the buyer’s journey - from research to decision-making. Effective B2B SEO increases organic traffic, improves brand credibility, and generates high-quality leads, leading to long-term growth.
B2B SEO differs from B2C SEO in several key ways. While B2C SEO often focuses on high-traffic, product-driven keywords that drive immediate purchases, B2B SEO targets niche, lower-volume keywords that cater to business decision-makers. Content in B2B SEO is typically more informational and in-depth, such as whitepapers, case studies, and industry reports, while B2C SEO often relies on short-form content and product pages to convert consumers quickly.
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