Essential Google Maps Statistics & Trends to Watch in 2025

March 29, 2025
| Maria Harutyunyan
| 10 Min Read
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Research Summary

Google Maps is still the king of digital navigation and mapping, with its extensive coverage and innovativeness resulting in user demand and worldwide business applications. Google Maps' figures in 2024 indicate its popularity worldwide, the extent of usage on different platforms, and its central importance in enabling billions of people and businesses to navigate the globe.

This article discusses the key findings and implications of Google Maps' performance and trends, offering insights into its lasting impact and possible directions in 2025.

Key Statistics

  • Over 1 billion users rely on Google Maps every month.
  • More than 220 countries and territories are covered by Google Maps.
  • Over 5 million active apps and websites use Google Maps APIs.
  • Real-time traffic data is collected from over 1 billion kilometers of roads daily.
  • Google Street View covers over 10 million miles of roads worldwide.
  • Over 150 million local businesses are listed on Google Maps.
  • 40% of Google searches have local intent, emphasizing the role of Google Maps in local SEO.

Google Maps General Statistics

Google Maps is the world’s most widely used mapping service, providing navigation, real-time traffic updates, and location-based data. With billions of users and businesses relying on its features, Google Maps plays a crucial role in everyday navigation and local search. 

Since its launch in 2005, Google Maps has revolutionized navigation, integrating real-time traffic data, user-generated content, and AI-driven recommendations, making it the leading digital mapping solution globally.

How Popular is Google Maps?

  • Google Maps is used by over 1 billion people every month. 
  • Google Maps is the world's #3 most popular Google app, with 11 million users downloading it.
leading google apps
  • Google Maps is immensely popular, with over 10 billion downloads on the Google Play Store, and it receives constant updates every second. 
  • There are 200+ Million Businesses and Places Listed on Google Maps.
  • 5 million active apps and websites use Google Maps Platform core products weekly. 
  • Google Maps is the #1 Navigational App in the App Store and Play Store in 2024.
  • Google Maps remains the most downloaded mapping app in the United States as of 2023, with a notable 21.1 million downloads, highlighting its significant presence and popularity among American users.
leading mapping apps
  • Google Maps services offer detailed maps of more than 220 countries and territories​ worldwide. 
  • Google Maps supports more than 70 different languages. 

How many kilometers do users drive each day with Google Maps?

  • Over a billion people use Google Maps each month, with users driving more than 1 billion kilometers across the world daily. The average time spent per user on Google Maps is 152 minutes per month​​.
  • Google Maps features more than 36 million square miles of high-definition satellite images for digital explorers to journey through.

Google Maps Users Statistics

Google Maps is utilized by a vast international user population, ranging from daily commuters to businesses and travelers. With numerous billions of downloads as well as active users, it's the go-to app for location services.

How Many Users Does Google Maps Have?

  • Google Maps has 154.4 million monthly users
  • Google Maps is preferred by 67% of smartphone users, making it the most popular navigation app. It was the most downloaded navigation app in the United States in 2023, with 21.1 million downloads​.
  • More than 1 billion kilometers are driven with Google Maps daily.
  • Google Maps has a user base of more than a billion people every month, indicating its essential role in daily navigation for many around the globe​​.

Who Uses Google Maps?  

  • The highest number of Google Maps users, 27.22%, comes from 18-24 year olds in 2025.  
google maps traffic demographics
  • In 2025, according to SimilarWeb, Google Maps Website users consisted of 49.8% females and 50.2% males.

What is The Most Searched Query in Google Maps?

  • The most searched Google Maps-related query in early 2024 was "Google Maps," with a monthly search volume of 56.90 million, showcasing its widespread use and reliance as a navigation tool​​.
  • 25% of Google Maps queries include names of places. 
  • The Top 5 most searched places on Google Maps are Walmart, Starbucks, Target, McDonald’s, and Home Depot.
  • The top 3 most-viewed places on Google Street View are the Burj Khalifa in Dubai, the Eiffel Tower in Paris, and the Taj Mahal in Agra. 
  • Masjid al-Haram, also known as the Great Mosque of Mecca, is the most reviewed place on Google Maps—the number of past 365.961 reviews shortly. Masjid al-Haram is the largest mosque in the world and sees over 2 million visitors annually. 
masjid al-haram

Google Maps Usage Statistics

From turn-by-turn navigation to local business searches, Google Maps sees billions of interactions daily. Users rely on it for real-time traffic updates, route planning, and discovering nearby places.

How Much Data Does Google Maps Use?

  • Google Maps uses about 3-5 MB of data per hour for every ten miles.
google maps data usage
  • It's integrated into over 5 million active websites and apps, with 73% of websites in the United States utilizing Google Maps and its API mapping technologies​.
  • Average data usage is about 2.23 MB per hour when actively using maps (zooming, downloading areas, etc.).   
  • 500 KB – 1 MB of data is spent in Map Mode by only opening Google Maps. 
  • Google Maps Estimated Time of Arrival (ETA) predictions are accurate for over 97% of trips, and it uses about 2.19MB of data per hour.
  • Google Maps is continuously updated every second to provide the most accurate and relevant information​.

How Much Do People Use Google Maps?

  • On average, users spend 152 minutes per month on Google Maps, and it's preferred by 67% of smartphone users as their navigation app​.
  • Over 300 million contributors share their experiences on Google Maps each year, helping people get the latest information for more than 250 million places around the world. 
  • Google Maps users contribute more than 20 million pieces of information daily– more than 200 contributions every second
  • The average user spends around 7 minutes per session exploring Google Maps' various features, including Street View, satellite imagery, and local business listings. This amounts to over 100,000 years of combined user exploration time since Google Maps' launch.

Google Maps Usage Statistics Across Devices

  • Google Maps was used by 54% of all smartphone users in 2021, which indicates its widespread usage among the mobile user base.
  • This high usage rate is matched by its accurate ETA predictions, which are correct for 97% of the journeys. Google Maps also enhances this accuracy using graph neural networks to enhance delay forecasts, demonstrating its commitment to providing accurate and efficient navigation services.  

Google Maps Navigational Statistics

Navigation is the soul of Google Maps, guiding users around cities, highways, and rural areas. It provides accurate directions for traveling by car, walking, riding a bike, or using public transport, allowing easier travel.

How Many Kilometers in Google Maps?

  • Google Maps covers 250 countries and territories globally, covering 99% of the world's population.
  • Google Maps contains one billion kilometers of roads
  • Google Maps has mapped over 10 million miles of street view imagery and contains one billion kilometers of roads.
  • Some remote and off-grid locations are still yet to be explored, leaving approximately 0.01% of the Earth's surface uncharted on Google Maps.  
  • Over the last 19 years, Street View cars have traveled over 10 million miles – a distance that circles the entire globe more than 400 times - and collected more than 220 billion images. On Google Maps Street View, viewers can also look at historical images of some of these locations to see how they’ve changed over time.

How Accurate are Google Maps?

  • Google Maps’ ETA predictions are accurate for over 97% of trips. The app's success in providing reliable navigation is further supported by its continuous updates every second and the collection of over 170 billion images from 87 countries for Street View​.
  • Google Maps offers an unmatched view of natural features, covering every one of the 220 countries and territories it supports. This amounts to over 100 million square kilometers of land or 18 billion football fields.

How Do I Use Google Maps as a Travel Planner?

Google Maps provides a number of navigation modes, such as driving, public transport, walking, ride-sharing, cycling, flight, and motorcycle. It simplifies route selection by marking the recommended route in blue and displaying alternatives in gray. Please note that some of the navigation modes are under development and are not fully available. The following are pertinent statistics on traveling with Google Maps:

  • Google Maps engages users extensively, with over 120 million Local Guides contributing to its database and users contributing more than 20 million pieces of information daily​.
  • With an extensive coverage of 1 million transit stops across 37 countries, Google Maps crosses cultural and geographical barriers, making life easier for countless individuals who depend on buses, trains, and other public transportation options. 

How Do You Use Google Maps for Cycling?

  • Google Maps offers biking directions in more than 40 countries.
  • Over the last several years, Google Maps launched a dockless bike and scooter integration with Lime in more than 100 cities. They introduced real-time docked bike-share information to help travelers in select cities locate bike-sharing stations and real-time availability. 

Can Google Maps Make an Efficient Route?

  • Google Maps implemented eco-friendly routing in Google Maps across nearly 40 European countries, aimed at reducing fuel consumption and carbon emissions. 
  • Google Maps Eco-friendly routing, launched in the U.S. and Canada, has been credited with reducing more than 500,000 metric tons of carbon emissions, effectively eliminating the equivalent of 100,000 fuel-based cars from roadways. 

Google Maps Business Statistics

Millions of businesses leverage Google Maps to increase visibility, attract customers, and manage online presence. Local search, reviews, and Google My Business listings play a key role in consumer decisions.

How Many Businesses Are in Google Maps?

  • Google Maps Platform provides developers with business information, ratings, reviews, and more for over 200 million businesses and places around the world. 
  • Google Maps can now provide valuable information to businesses in the solar industry for more than 472 million buildings in over 40 countries
  • Over 3000 employees and contractors work on Google Maps.
  • 30.6M websites are using Google Maps. 14.1M live websites using Google Maps and 16.5M sites that used Google Maps historically 
  • Google Maps is the #1 tool for Local Search for those who want to find the Business “near me”.
tools used to find nformation about businesses near you
  • There are 2,021 Google Maps Website Customers with an estimated $1M sales Revenue.
  • More than 10 different Business Industries use Google Maps API.
  • Industry Verticals Where Google Maps is Being Used by Similar Tech.
  • Among Google Maps users, 74% are small businesses with fewer than 50 employees, 17% are medium-sized businesses, and 8% are large enterprises with over 1,000 employees.
  • Global usage of Google Maps by websites: #1 USA

Google Maps Timeline Statistics

Google Maps Timeline feature tracks users’ location history, helping them revisit past trips and daily commutes. It provides insights into travel habits, visited places, and personalized recommendations.

Google Maps Evolution by Years and Features

  • 2005: Google Maps is launched with draggable maps and satellite view.
  • 2005: Launch of Google Maps API, which allows developers to incorporate Google Maps into web pages.
  • 2007: Launch of Street View, allowing views of roads from all around the world.
  • 2008: Launch of Google Maps for Mobile with GPS-based turn-by-turn directions.
  • 2009: Offered directions for public transport and cycling.
  • 2011: Launched indoor maps for shopping malls, airports, and more.
  • 2012: Launch of Google Maps on iOS, after its temporary removal from the default map on iPhones.
  • 2013: Redesign interface and improved navigation features released.
  • 2014: Release of Google Maps in Lite mode for low-speed connections.
  • 2015: Offline maps and navigation were introduced, allowing users to navigate offline.
  • 2016: Launch of the Local Guides program to encourage user contributions.
  • 2017: Rolled out parking difficulty indicator for some cities.
  • 2018: Google Maps releases a new Explore tab and improved recommendation system.
  • 2019: Incognito Mode launched, providing users with privacy features.
  • 2020: COVID-19 features like transit reminders and crowdedness information.
  • 2021: Eco-friendly routes and indoor live view navigation introduced.
  • 2022: Immersive view and cycling route details feature launched.
  • 2023: Google Maps augments user experiences with AI-driven travel recommendations, widens environmentally friendly options, and improves indoor mapping accuracy and coverage.
  • 2024: Google Maps uses AR to enable more immersive discovery with real-time overlays and historical context, launches a community-based update process for current map accuracy, and provides additional privacy controls for managing user information.

How Often Does Google Maps Update?

Google Maps has been operational for 19 years, from 2005 to 2024. Below are the updated statistics over these 19 years:

  • Google Maps has introduced six major updates: indoor maps, the Local Guides program, a parking difficulty indicator, the Explore tab, a recommendation system, and an immersive view. This suggests that significant updates are released roughly every 3 years.
  • Google Maps has made two significant updates on user privacy (Incognito Mode) and safety/information (COVID-19 updates).
  • Google Maps has introduced four updates incorporating new technologies: Street View, indoor live view navigation, immersive view, and augmented reality features.
  • Google Maps features 17 significant milestones or feature introductions.
  • Google Maps includes five significant updates: turn-by-turn navigation, public transit and cycling routes, offline maps, eco-friendly routes, and detailed cycling information.
  • Google Maps conducted 1 COVID-19 pandemic update in 2020, introducing transit alerts and information on crowdedness.
  • Google Maps introduced the Local Guides program in 2016 to incentivize user contributions.
  • Google Maps introduced one update in 2021 to promote sustainable travel options: Eco-Friendly Routes.

Google Maps Recent Trends and Developments 

  • Google Maps blocked or removed over 170 million policy-violating reviews from 2023 — over 45% more than in 2022. Thanks to evolving machine learning algorithms. 
  • More than 12 million fake business profiles were removed or blocked in 2023. 
  • Improvements to video moderation algorithms, like detecting fake overlaid phone numbers, helped catch 14 million policy-violating videos in 20237 million more than the previous year. 
  • Business owners were protected from over 2 million attempts by bad actors trying to claim Business Profiles that did not belong to them — over 1 million more than in 2022. Temporary protections were placed on more than 123,000 businesses after our systems detected suspicious activity and abuse attempts.

Google Maps Street View Statistics

Street View offers a 360-degree view of streets, landmarks, and businesses worldwide. With billions of images captured, it enhances navigation, virtual exploration, and local discovery.

How is Street View Possible?

Google Street View uses specially equipped cars and equipment to photograph streets all over the world in panoramic form. The images are then stitched together to create a seamless, 360-degree view that can be navigated online. 

Google Street View Statistics

  • Google Street View has covered over 10 million miles in 83 countries, providing detailed visual information on streets, landmarks, and now, even indoor spaces. This extensive coverage allows users to explore places remotely, enhancing map functionality and user experience on a global scale.
  • Street View is a popular feature of Google Maps, with millions of users exploring virtual tours and navigating through Street View imagery daily.  
  • Google Street View has 11 significant technological updates or feature launches (including the introduction of different camera generations and major software features). 
  • Expanded to at least five continents within the first decade.

Google Maps Competitors Statistics 

In spite of Google Maps' dominance in the mapping industry, competing products like Apple Maps, Waze, and Bing Maps provide alternative navigation services. Each of these platforms has unique features catering to different user needs.

How Many People Use Google Maps vs Apple Maps?

  • Google Maps has coverage in 250 countries and territories around the globe, ahead of Apple Maps, which is available in over 200 countries and regions, making it the more extensive navigation choice. 
  • Apple Maps boasts 900 million users, while Google Maps has 1.2 billion, meaning Google Maps has only a 33% higher user base than Apple Maps.
  • Google Maps dominates with an average of 1.8 billion monthly users, overshadowing Moovit's daily 1.5 billion users. 
  • Every 20 minutes, Google Maps consumes 0.73 MB of data. Apple Maps uses 1.83 MB of data, more than Google Maps.
  • Compared to other map services such as Apple Maps and Waze, Google Maps has 1 billion active users monthly, while others have 74 million and 151 million, respectively. 
  • In 2012, Apple Maps took away 23 million active Google Maps users. 
  • On average, users engage in 50 sessions with Google Maps each month, lasting about 3 minutes, marking it as the second most used navigation app. In comparison, Waze Navigation Live & Traffic (which is also owned by Google) leads with an average of 269 minutes per user monthly, while Apple Maps usage lags significantly at just 12 minutes. 

Google Maps Revenue Statistics

Google Maps generates revenue primarily through advertising, API usage fees, and business services. Its integration with Google Ads and promoted listings makes it a significant income source for Google.

How Does Google Maps Make Money?

  • In 2022, the total navigation app industry revenue soared to $16.2 billion, with Google Maps leading the charge. 
  • By 2028, it's projected to hit $36.6 billion, marking a robust growth of 14.8%. 
  • Morgan Stanley estimates that Google Maps revenue from desktop local search ($1.23 billion) and mobile ($9.82 billion) will total more than $11 billion in 2023. 
  • In 2023, Google Maps estimated the amount of its revenue to be at least $4.3 billion on an annual basis, which is why Google has bitten the bullet and beaten its competitors.
  • Google charges a certain fee to use Google Maps API, and it earns over $800 million in revenue just from API charges
  • Google Maps also has its own dues to pay. Uber charges around $3.1 million to promote the Google payment platform, known as Google Pay. 
  • In Q4 2021, 82% ($61.2 billion) of total revenue came from advertising alone. 

Google Maps Hidden Gems and Funny Statistics

Beyond navigation, Google Maps uncovers quirky landmarks, amusing Easter eggs, and unexpected finds. From virtual tours of fictional locations to bizarre street names, it offers plenty of surprises.

Where is the Titanic Location on Google Maps?

One of the most searched queries of Google Maps is: Where is the Titanic Location on Google Maps? The wreck is located at the bottom of the Atlantic Ocean, some 13,000 feet (4,000 meters) underwater. It is approximately 400 nautical miles (740 km) from Newfoundland, Canada.  The exact location of the ship’s bow—which is the largest and most intact portion—is 41°43′57′′ N 49°56′49′′ W.

Where is the Titanic Location on Google Maps?

Where Does Google Maps Get its Data?

Google Maps Used 70,000 sheep to collect map data once. 

How many photos make up Google Maps?

Google Maps Street View has captured an estimated 15 million accidental selfies, where individuals have been caught unaware by the passing Street View car's camera, resulting in amusing and sometimes embarrassing snapshots.

Can Google Maps be Trusted?

Google Maps Street View can be used to audit neighborhood environments. In 2009, studies found that when using Google Street View to review neighborhood settings, more than half of the features examined (54.3%) matched well or were closely related in their rankings, showing that Google Street View is a reliable tool for this type of analysis. 

 Mystery Finds on Google Maps

  • Google Earth, covering over 36 million square miles, has been instrumental in uncovering the globe's mysteries, particularly in Egypt, where it has helped identify potential archaeological sites hinting at vast unexplored ancient civilizations. Each year, new tombs, structures, and sometimes pyramids are rediscovered​.
  • In 2015, Google Maps Street View captured a mysterious image in Loch Ness, Scotland, that resembled the famous Loch Ness Monster. While likely a result of image distortion or an object in the water, it sparked humorous speculation among internet users. 
  • In 2013, a user discovered that Google Maps provided directions to outer space when searching for directions from "The Shire" (a fictional location from "The Lord of the Rings") to "Mordor." The humorous response by Google Maps quickly went viral.

Conclusion

Google Maps continues to be the dominant force in digital mapping and navigation, serving billions of users worldwide with real-time traffic updates, local business insights, and advanced mapping technologies. Its widespread adoption across industries, from transportation to retail, highlights its essential role in modern navigation and local search. With continuous innovations such as AI-powered route optimization, eco-friendly navigation, and improved Street View coverage, Google Maps is shaping the future of digital mapping. As technology evolves, its impact on businesses, travelers, and everyday users will only grow, solidifying its position as an indispensable tool for navigating the world.

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Maria Harutyunyan

Our blog covers a combination of industry trends and professional insights from behind-the-scenes experiences. We provide weekly updates on link building, content marketing, on-site and technical SEO, and more! Sign up for our newsletter and join our LinkedIn to be on top of industry trends!

Maria Harutyunyan
Our blog covers a combination of industry trends and professional insights from behind-the-scenes experiences dealing with every aspect of SEO. We provide weekly updates on topics such as link building, content marketing, on-site and technical SEO and more! Don’t miss any industry updates by signing up for our newsletter! You’ll also receive exclusive SEO strategies and learn about industry secrets like:

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