If you’re in the insurance industry, you already know the pressure to be front and center on Google, whether you’re a carrier, a TPA, or an independent adjusting firm. It doesn’t matter if you’re dealing with health, life, auto, homeowners, property and casualty, commercial, speciality, travel, or even pet insurance—being seen online is everything.
After all, when someone searches for “home insurance,” “life coverage,” or “business liability,” you want your name to be the first thing they see. But here’s the challenge: how do you get there? Between competing with big-name providers, navigating highly competitive keywords, and converting clicks into actual policyholders, SEO for insurance can feel like an uphill battle.
And here’s why it matters: 60% of marketers say inbound strategies like SEO and content are their top source for high-quality leads. For insurance providers, the opportunity is clear—ranking well means showing up for people actively looking for coverage or thinking about switching providers, turning those leads into loyal customers.
However, some SEO agencies have more experience working with the insurance industry than others. That’s why choosing the right partner matters. To save you the headache of trial and error, we’ve rounded up the top SEO companies for insurance companies—agencies that already know how to handle competitive markets, target the right audience, and deliver real, measurable results.
Ready to take your online visibility (and leads) to the next level? Let’s get started.
List of the Best SEO Companies for Insurance Companies:
Disclaimer: This list is not presented in any particular order. The companies included were selected based on their expertise, proven success, and client feedback. The placement of each company does not imply a ranking or level of preference.
| Company | Clutch Rating | Insurance Industry Share | Key Clients | Service Provided | Founding Year | Case Studies |
|---|---|---|---|---|---|---|
| Loopex Digital | 5 | 6% | Franchise Clues | SEO-100% | 2018 | ✔ |
| Firestarter SEO | 4.9 | 5% | Lampert & Walsh | SEO-85% | 2009 | ✔ |
| Liger Marketing | 4.9 | 10% | Jancep | SEO-10% | 2018 | ✔ |
| The Mail Exchange | 5 | 30% | MCB Holdings | SEO-10% | 2006 | ✔ |
| Rank Secure | 5 | 10% | Taunton Village Dental | SEO-40% | 2005 | ✔ |
| Outer Box | 4.9 | 5% | Elephant Insurance | SEO-45% | 2004 | ✔ |
| Funnel Boost Media | 4.9 | 5% | Bitman O’Brien & Morat | SEO-70% | 2012 | ✔ |
| Stellar SEO | 5 | 5% | Visio Landing | SEO-100% | 2012 | ✔ |
| Searchbloom | 5 | 5% | WH Law | SEO-70% | 2014 | ✔ |
| Octiv Digital | 5 | 5% | NineTwoThree Studio | SEO-65% | 2017 | ✔ |
If you’re looking for an SEO partner that delivers results and specializes in driving ROI, look no further than Loopex Digital. Loopex Digital has earned a reputation for helping businesses rise to the top of search engine rankings and generate measurable growth in online traffic.
Unlike agencies that divide their attention across multiple disciplines, Loopex Digital focuses 100% on SEO. This singular dedication allows them to stay on the cutting edge of search engine strategies, providing clients with expertly created solutions. For insurance companies, this expertise is a game-changer. Whether it’s optimizing for highly competitive keywords, creating valuable content that resonates with potential customers, or leveraging local SEO for insurance agents, Loopex Digital knows how to get results.
Loopex Digital’s SEO services for the insurance industry include competitive analysis, keyword research, website optimization, and conversion-focused content strategies. They understand the nuances of insurance marketing, helping clients overcome challenges like regulatory constraints, seasonal demand, and niche targeting.
Now, let’s take a closer look at Loopex Digital and see how they perform based on our key criteria:
Let’s just look at what Loopex Digital pulled off for Franchise Clues—it’s proof that smart SEO can make all the difference. They didn’t just help Franchise Clues get a few extra clicks. We’re talking about a 300% increase in organic traffic and a 250% spike in leads. Those are the kind of numbers that change everything. What Loopex Digital did for Franchise Clues, like optimizing the site’s performance and creating content people actually care about, is exactly the kind of approach that can help insurance providers stand out.
At Loopex Digital, SEO isn’t just a service—it’s their passion. With their laser-sharp focus and proven methods, they help insurance companies establish a dominant online presence. Their commitment to staying ahead of SEO trends and adapting to algorithm changes ensures that insurance providers remain competitive and visible in a rapidly evolving digital landscape.
Firestarter SEO is one of the best SEO companies for insurance companies. It is a boutique digital marketing agency specializing in delivering powerful search engine optimization (SEO) strategies. With over 15 years of experience and a dedicated team of 2-9 professionals, they have built a reputation for helping businesses across industries enhance their online visibility and achieve measurable growth. Known for their high client satisfaction, Firestarter SEO has earned a stellar 4.9-star rating on Clutch from 15 reviews, underscoring their commitment to excellence.
Firestarter SEO’s case study with a law firm shows their ability to create data-driven, targeted SEO strategies that generate measurable results. They optimized the website’s structure for better user experience, used mobile-first strategies to cater to a growing mobile audience, and developed keyword-focused content to drive relevant traffic. As a result, the law firm got a real boost in organic search rankings, with an increase in local client inquiries. The campaign also included ongoing competitor analysis and link development, ensuring the firm stayed ahead in a competitive market. These strategies led to sustained growth and a stronger foothold in the legal industry.
If you’re looking to take control of your search rankings and grow your business online, Firestarter SEO might just be the partner you need. With over 15 years of experience, they’ve helped businesses like yours—whether in the insurance industry or beyond—build a stronger online presence, drive the right leads, and achieve real results. They focus on understanding your unique goals and challenges, delivering SEO strategies that aren’t just effective but tailored to your business. If you’re tired of generic solutions and want a team that’s invested in your success, Firestarter SEO is here to make it happen. Why not see what they can do for you?
Liger Marketing isn’t your typical marketing agency—they’re the team you call when you’re ready to stand out, get creative, and make a real impact. Their approach is anything but cookie-cutter. They combine sharp marketing strategies with bold branding to help businesses amplify their voice and attract the right audience. Whether it’s crafting a compelling story, driving traffic with smart digital campaigns, or building a brand that people can’t ignore, Liger knows how to make it happen.
What makes Liger stand out is their ability to bring together a range of marketing services under one roof. From branding and web design to content creation and targeted digital advertising, they’ve got you covered. For industries like insurance, where trust and credibility are everything, Liger’s ability to create authentic and engaging marketing campaigns can be a game-changer.
Liger Marketing’s work with Jencap shows just how impactful smart branding can be for the insurance industry. Jencap needed a unified brand identity to bring together its subsidiaries while highlighting each one’s unique strengths. Liger stepped in, revamping their logo, colors, messaging, and website to create a polished, cohesive brand that exudes authority and trust. The result? Jencap now stands out as a leading name in the insurance space, with a stronger presence and clearer messaging that resonates with clients and partners alike. It’s proof that Liger knows how to take your brand to the next level.
At Liger Marketing, it’s all about helping your business roar louder. They’re not here to offer cookie-cutter solutions—they’re here to create strategies that work for you. If you’re in the insurance industry or any other field and ready to stand out, build trust, and grow your brand, Liger Marketing is ready to help you make a bold statement.
Mailmen isn’t just about direct mail—they’re a full-service agency that blends creativity with strategy to help businesses make a lasting impact. Based in South Africa, their expertise spans a wide range of services, with a strong focus on web design (30%), e-commerce development (15%), and web development (15%) to ensure clients’ digital presence is just as strong as their offline campaigns. Add in their skills in SEO (10%), PPC (10%), and other marketing channels like content marketing and graphic design, and it’s clear they’re a one-stop shop for brands looking to grow.
What makes Mailmen stand out is their ability to create cohesive campaigns that connect every aspect of your marketing. Whether they’re creating a stunning website, running a targeted PPC ad, or enhancing your online visibility through SEO, Mailmen knows how to bring it all together to drive results.
As proof of their expertise, let us share with you one of their clients’ testimonials. The client highlights their exceptional service, timely delivery, and responsiveness, as well as the team’s willingness to go the extra mile. From SEO management to website development and maintenance, The Mail Exchange CC continues to impress, delivering solutions that meet and exceed expectations.
Mailmen doesn’t just tackle marketing from one angle—they take a “let’s cover all the bases” approach, combining creative ideas with the technical know-how to make things actually work. Whether it’s crafting a killer website, running a sharp SEO campaign, or even sending out old-school direct mail (yes, it still works!), they’ve got you covered.
Rank Secure is a results-driven digital marketing agency with a strong focus on SEO and digital solutions. Based in Canada, they specialize in helping businesses improve their search visibility, grow traffic, and drive measurable results. Their approach is all about understanding each client’s unique needs and delivering strategies that work—whether it’s improving rankings through technical SEO, creating engaging content, or optimizing websites to convert leads. They’ve earned a reputation for not just improving numbers, but for creating sustainable growth that drives ROI.
The client was a large business communications company (1,001–5,000 employees) based in Los Angeles, California. The client partnered with Rank Secure to manage their PR and digital marketing efforts, focusing on SEO campaigns, brand optimization, and improving their digital platforms. The engagement, which began in June 2011 and is ongoing, has involved comprehensive strategies to enhance visibility, traffic, and overall brand presence. Rank Secure has delivered some serious boosts in conversion rates and organic traffic, leading to measurable business growth. The client praised the team for their ability to provide tailored and effective solutions, highlighting Rank Secure's adaptability, commitment, and market expertise.
Rank Secure doesn’t just focus on SEO—they focus on your success. Their customized, data-driven strategies help businesses climb search rankings, attract quality traffic, and turn visitors into customers. This proves that Rank Secure is definitely the best SEO company for insurance companies.
If you’re ready to take your digital presence to the next level, Rank Secure has the experience and expertise to get you there.
OuterBox helps insurance agents and agencies get noticed online and connect with more clients. When people search for insurance services, the goal is to ensure businesses appear at the top of search results, where potential customers are looking.
With a focus on improving websites, managing Google listings, and creating content that answers common customer questions, OuterBox makes it easier for insurance providers to stand out. Whether it's a local agent or a nationwide agency, the approach is practical and results-driven: more visibility, more leads, and real business growth.
Elephant Insurance hired OuterBox to get their SEO on track, fix technical website issues, and coordinate SEO with their PPC campaigns. They chose OuterBox for their strong ratings, fair pricing, and team that felt like a good fit. OuterBox provided a detailed technical audit with clear, easy-to-follow steps. Over the past year, Elephant Insurance saw huge results: their top 20 keyword rankings grew 10x, and organic traffic went up by over 130%. The team communicated clearly, delivered work on time, and made the process simple and smooth. While the AI content could be a little better, their expertise and dedication to the project stood out.
OuterBox knows how to help insurance companies get found online and bring in more customers. For Elephant Insurance, they increased organic traffic by 130% and grew top 20 keyword rankings by 10x. They’ve shown they can connect insurance providers with people who are already looking for their services. If you want more leads and better results online, OuterBox can get the job done.
Funnel Boost Media specializes in creating tailored digital marketing strategies that help insurance companies stand out and grow their business. With a deep understanding of the competitive insurance market, they combine smart SEO, PPC advertising, and web design to connect insurance providers with the right audience. Whether you’re looking to attract local leads, improve search rankings, or build a professional online presence, Funnel Boost Media focuses on strategies that bring measurable results.
What makes them stand out? They don’t offer one-size-fits-all solutions. Instead, they dig into the details of your business—your audience, goals, and unique value—to create campaigns that convert. Their expertise in local SEO is a game-changer for insurance agencies targeting specific regions, helping them dominate search results and bring in qualified leads.
Funnel Boost Media partnered with Bitman O’Brien & Morat, a law firm aiming to increase their digital presence and attract high-quality leads. The firm needed to stand out in a competitive legal market, so Funnel Boost Media implemented a tailored strategy focused on SEO, website optimization, and targeted content creation. Their approach included:
The results were outstanding:
By focusing on SEO and user-friendly optimization, Funnel Boost Media helped the firm gain visibility, attract the right clients, and achieve measurable growth in a challenging market.
Funnel Boost Media knows what it takes to help insurance companies thrive online. With customized strategies, a focus on local visibility, and a team that’s all about delivering results, they help you grow your reach and connect with the clients who need you most. If you’re ready to elevate your insurance marketing, they’re the best SEO company for insurance companies to trust.
Stellar SEO is a specialized agency that focuses on high-quality link building and tailored SEO strategies to help businesses improve their search engine visibility and grow their online presence. They excel in creating campaigns that align with your goals, whether you're looking to increase organic traffic, strengthen your domain authority, or outrank competitors. What sets Stellar SEO apart is their ability to combine technical expertise with strategic outreach, delivering custom link-building solutions that drive measurable results.
Their team understands that effective SEO goes beyond rankings. By focusing on high-value links, content optimization, and strategic keyword targeting, Stellar SEO ensures that the traffic they generate is not only consistent but also leads to real business growth. From small businesses to enterprise-level clients, they’ve earned a reputation for delivering sustainable success in competitive markets.
Jim Kucik, a business owner with prior experience in digital companies, partnered with Stellar SEO to improve website rankings and generate high-quality leads. Jim, with a strong understanding of SEO, needed a team that could deliver real results without overpromising or relying on upselling unnecessary services—something he found lacking with other SEO providers in the market. Stellar SEO, led by Travis, focused on a results-driven approach tailored to Jim's website and lead generation goals. Instead of pushing for upsells, Travis and his team offered transparent and actionable advice that prioritized the client's success over profits.
Results:
Client Feedback:
"Travis has had opportunities to up-sell me, but instead offered alternative advice that didn’t make him money. Don’t see that often. They are a solid company."
Based on our research we can definitely say that Stellar SEO is the best SEO company for insurance companies. It focuses on building long-term success through strategic link building and tailored SEO solutions. They don’t just chase rankings—they deliver traffic that converts into real growth. If you’re looking for a reliable partner to strengthen your online presence and drive meaningful results, Stellar SEO has the expertise to make it happen.
Searchbloom is a data-driven PPC and SEO company dedicated to helping businesses achieve sustainable, long-term growth. With a strong focus on precision, transparency, and performance, Searchbloom creates unique strategies that perfectly align with their clients' goals. From technical SEO and on-page optimization to powerful link-building and PPC management, they specialize in getting businesses to the top of search results while delivering real ROI.
What sets Searchbloom apart is their "Partners, Not Clients" approach. They don’t just execute strategies—they become an extension of your team, diving deep into your business to deliver custom solutions that work. Whether you're looking to dominate local search, grow e-commerce sales, or drive targeted traffic, Searchbloom brings expertise, integrity, and measurable success to the table.
The client was a multi-location personal injury law firm aiming to dominate local search and increase client inquiries across their regional offices. With multiple locations, the law firm faced challenges in improving their local SEO visibility and outranking competitors for key search terms. They needed a solution to consistently attract qualified leads in each target area.
Searchbloom implemented a targeted Local SEO strategy tailored to the law firm’s needs, focusing on:
Results:
By leveraging local SEO tactics and optimizing for multi-location visibility, Searchbloom successfully helped the law firm dominate search results in their target markets.
Our research proves that Searchbloom is the best SEO company for insurance companies. It is the partner you want if you're serious about growing your business through SEO and PPC. With a focus on delivering measurable results and a team that treats your success like their own, they help businesses climb rankings, attract quality traffic, and convert visitors into loyal customers. If you’re ready for growth, Searchbloom makes it happen.
Octiv Digital helps businesses grow through smart search marketing strategies like SEO, paid ads (Google Ads, product listings, and display/retargeting), web design, and digital analytics. By making data-driven decisions, they focus on delivering results that truly make an impact. They understand how important it is to get the most out of every marketing dollar and help insurance agencies make smart decisions, whether it’s managing website costs or running Google Ads campaigns. They also provide clear reports so businesses can easily see what’s working and share the results with their team.
Octiv Digital has worked with small businesses like law firms, medical offices, and real estate agencies, as well as well-known brands like Walgreens, Lumens, and Coldwell Banker. With their experience, they focus on simple, effective strategies that help insurance agencies grow without wasting time or money.
Octiv Digital took over NineTwoThree Studio's SEO strategy, organized their website, and built a stronger backlink plan. They gave the team clear keyword research so they knew what topics to focus on. They also went above and beyond by cleaning up dead links, reorganizing the site, and suggesting ways to rank higher on Google. “Everything was super organized in a shared Google Sheet, so we could easily track progress week by week,” the client shared. The results were great: their Domain Authority increased, keywords moved up in search rankings, and site errors dropped to a 98% score in Ahrefs.
We chose Octiv Digital because they get real results. With over 7 years of experience and a 5-star Clutch rating, they know how to improve search rankings, fix websites, and help businesses grow. They definitely make every marketing dollar work harder.
To identify the best SEO agencies for the insurance industry, we followed a thorough and methodical approach to ensure we found partners with proven expertise and results. Here’s how we did it:
By following this process, we identified agencies that aren’t just great at SEO but are specifically equipped to tackle the challenges unique to the insurance industry—helping providers attract the right audience, generate leads, and achieve real growth.
Finding the right SEO agency to drive leads and visibility in the competitive insurance space requires more than just reviewing a company’s sales pitch. Here are practical, less-obvious tips to make a smart choice:
1. Demand Niche Keyword Research Examples
Ask the agency for a sample keyword strategy tailored to your business type—like life insurance, auto insurance, or liability coverage. Do they identify both high-traffic and low-competition keywords? Can they spot long-tail keywords (e.g., “affordable small business liability insurance in New York”) that actually bring in leads? Practical examples will reveal their expertise in insurance-specific search terms.
2. Look at Their Ability to Solve Low Search Volume Issues
In insurance, many keywords are niche-specific and have low search volumes but high competition. A good agency will be skilled at working with these challenges. Ask them:
This shows whether they understand how to maximize visibility in a market where every search counts.
3. Assess Their Local SEO Execution
Local SEO is crucial for insurance providers targeting specific regions. Go beyond just asking if they “do” local SEO—ask for proof:
A great agency knows how to help you dominate hyper-local searches like “best home insurance in [city]” or “auto insurance broker near me.”
4. Check Their Link-Building Quality
Backlinks can make or break your SEO. In the insurance space, low-quality links can hurt more than help. Ask them:
Avoid agencies that buy bulk backlinks or lack transparency about their process.
5. Request Industry-Specific Case Studies
Seeing past results in the insurance sector is critical. Look for evidence of:
Case studies show whether they’ve successfully handled the challenges insurance providers face and delivered measurable outcomes.
6. Test Their Ability to Align SEO with Your Sales Funnel
SEO isn’t just about traffic—it’s about leads and conversions. Ask how they align their SEO strategies with your sales funnel:
A smart agency doesn’t stop at rankings—they focus on turning traffic into paying clients.
7. Ask for Transparent KPIs and Reporting
Beyond rankings, ask the agency which key metrics they focus on to measure success. These should include:
Make sure they provide regular reports with real insights—not just vanity metrics like impressions or keyword rankings alone.
SEO helps insurance companies connect with potential clients actively searching for policies online, increasing visibility, generating high-quality leads, and driving consistent, organic traffic to their websites.
SEO targets specific keywords, improves local search visibility, and creates valuable content that attracts users looking for insurance solutions, driving qualified traffic that converts into leads.
The most effective strategies include local SEO for regional visibility, high-quality content marketing to answer customer questions, technical SEO for website optimization, and authoritative link-building to boost search rankings.
Most insurance businesses start seeing noticeable improvements in traffic and leads within 3 to 6 months, but long-term success requires ongoing optimization and strategy.
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